Massively multiplayer online games Audience in Germany

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Massively multiplayer online games has an estimated audience of 4,221,096 people in Germany. 26.1% are female, 73.9% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twitch, Massively multiplayer online role-playing games, PC game, League of Legends, Counter-Strike: Global Offensive.

The average Massively multiplayer online games fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twitch, Massively multiplayer online role-playing games, PC game, with strongest over-indexing on Twitch (3.51× the country average). Demographically, the Massively multiplayer online games audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Massively multiplayer online games fans

Demographic split for Massively multiplayer online games audience in Germany
MetricValue
Female26.1%
Male73.9%
Average age32.8
Estimated audience size4,221,096

Audience persona

The typical Massively multiplayer online games fan in Germany is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Twitch.

Top regions in Germany

Top regions ranked by reach for Massively multiplayer online games in Germany
RegionReachAffinity
Nordrhein-Westfalen963,8151.04×
Bayern666,8470.98×
Baden-Württemberg594,8331.03×
Niedersachsen445,8171.09×
Hessen337,5431.05×
Berlin229,3761.22×
Sachsen212,0491.02×
Rheinland-Pfalz202,6690.96×
Schleswig-Holstein153,9011.02×
Brandenburg124,7990.95×
Thüringen111,2681.03×
Sachsen-Anhalt99,4860.91×
Hamburg82,7760.87×
Mecklenburg-Vorpommern74,6760.93×
Saarland43,4910.84×
Bremen38,2641.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massively multiplayer online games audience
BrandAffinityCategory
Twitch3.51×Games
Massively multiplayer online role-playing games4.25×Games
PC game3.71×Games
League of Legends3.93×Games
Counter-Strike: Global Offensive4.8×Games
TikTok1.54×Internet & Social Media
Mobile game2.56×Games
World of Warcraft3.64×Games
Call of Duty3.7×Games
FIFA World Cup1.65×Sports
Role-playing games2.94×Games
Steam2.76×Games
Online games2.32×Games
Strategy games3.54×Games
CrazyGames2.32×Games
Epic Games3.61×Games
Action games2.6×Games
Real-time strategy3.24×Games
Digital electronics2.96×Technology & Electronics
Dog harness2.47×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massively multiplayer online games audience
TraitClusterScore
PatriotismCONSERVATISM1.32
Early Adopter MentalityPOWER1.27
Social Media UsageJOY1.14
Need for SecurityCONSERVATISM0.98
ExtroversionTHRILL0.97
Pet OwnershipJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Massively multiplayer online games
CountryShare
United States13.5%
China7.3%
India7.1%

See Massively multiplayer online games audiences in other countries

More Gaming genre audiences in Germany

Frequently asked questions

How many fans does Massively multiplayer online games have in Germany?

Massively multiplayer online games has an estimated audience of 4,221,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Massively multiplayer online games fans?

26.1% of Massively multiplayer online games fans are female, 73.9% are male, with an average age of 32.8 years.

Which brands do Massively multiplayer online games fans like most?

Massively multiplayer online games fans show strongest brand affinity for Twitch (3.51×), Massively multiplayer online role-playing games (4.25×), and PC game (3.71×) over the country average.

Where do Massively multiplayer online games fans live in Germany?

Massively multiplayer online games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 963,815), Bayern (reach 666,847), and Baden-Württemberg (reach 594,833). These three regions account for the largest share of the active audience.

What other brands do Massively multiplayer online games fans also like?

Beyond Massively multiplayer online games itself, the audience over-indexes on Massively multiplayer online role-playing games (4.25×), PC game (3.71×), League of Legends (3.93×), and Counter-Strike: Global Offensive (4.8×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Massively multiplayer online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.