Massively multiplayer online games Audience in Germany

Massively multiplayer online games has an estimated audience of 4,221,096 people in Germany. 26.1% are female, 73.9% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Twitch, Massively multiplayer online role-playing games, PC game, League of Legends, Counter-Strike: Global Offensive.
The average Massively multiplayer online games fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Twitch, Massively multiplayer online role-playing games, PC game, with strongest over-indexing on Twitch (3.51× the country average). Demographically, the Massively multiplayer online games audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Massively multiplayer online games fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 32.8 |
| Estimated audience size | 4,221,096 |
Audience persona
The typical Massively multiplayer online games fan in Germany is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Twitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 963,815 | 1.04× |
| Bayern | 666,847 | 0.98× |
| Baden-Württemberg | 594,833 | 1.03× |
| Niedersachsen | 445,817 | 1.09× |
| Hessen | 337,543 | 1.05× |
| Berlin | 229,376 | 1.22× |
| Sachsen | 212,049 | 1.02× |
| Rheinland-Pfalz | 202,669 | 0.96× |
| Schleswig-Holstein | 153,901 | 1.02× |
| Brandenburg | 124,799 | 0.95× |
| Thüringen | 111,268 | 1.03× |
| Sachsen-Anhalt | 99,486 | 0.91× |
| Hamburg | 82,776 | 0.87× |
| Mecklenburg-Vorpommern | 74,676 | 0.93× |
| Saarland | 43,491 | 0.84× |
| Bremen | 38,264 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 3.51× | Games |
| Massively multiplayer online role-playing games | 4.25× | Games |
| PC game | 3.71× | Games |
| League of Legends | 3.93× | Games |
| Counter-Strike: Global Offensive | 4.8× | Games |
| TikTok | 1.54× | Internet & Social Media |
| Mobile game | 2.56× | Games |
| World of Warcraft | 3.64× | Games |
| Call of Duty | 3.7× | Games |
| FIFA World Cup | 1.65× | Sports |
| Role-playing games | 2.94× | Games |
| Steam | 2.76× | Games |
| Online games | 2.32× | Games |
| Strategy games | 3.54× | Games |
| CrazyGames | 2.32× | Games |
| Epic Games | 3.61× | Games |
| Action games | 2.6× | Games |
| Real-time strategy | 3.24× | Games |
| Digital electronics | 2.96× | Technology & Electronics |
| Dog harness | 2.47× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Early Adopter Mentality | POWER | 1.27 |
| Social Media Usage | JOY | 1.14 |
| Need for Security | CONSERVATISM | 0.98 |
| Extroversion | THRILL | 0.97 |
| Pet Ownership | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| China | 7.3% |
| India | 7.1% |
See Massively multiplayer online games audiences in other countries
- Massively multiplayer online games — United States
- Massively multiplayer online games — United Kingdom
- Massively multiplayer online games — France
- Massively multiplayer online games — Italy
- Massively multiplayer online games — Spain
- Massively multiplayer online games — Brazil
- Massively multiplayer online games — Japan
- Massively multiplayer online games — South Korea
- Massively multiplayer online games — India
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Massively multiplayer online games have in Germany?
Massively multiplayer online games has an estimated audience of 4,221,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Massively multiplayer online games fans?
26.1% of Massively multiplayer online games fans are female, 73.9% are male, with an average age of 32.8 years.
Which brands do Massively multiplayer online games fans like most?
Massively multiplayer online games fans show strongest brand affinity for Twitch (3.51×), Massively multiplayer online role-playing games (4.25×), and PC game (3.71×) over the country average.
Where do Massively multiplayer online games fans live in Germany?
Massively multiplayer online games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 963,815), Bayern (reach 666,847), and Baden-Württemberg (reach 594,833). These three regions account for the largest share of the active audience.
What other brands do Massively multiplayer online games fans also like?
Beyond Massively multiplayer online games itself, the audience over-indexes on Massively multiplayer online role-playing games (4.25×), PC game (3.71×), League of Legends (3.93×), and Counter-Strike: Global Offensive (4.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Massively multiplayer online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.