Rascasse Audience Intelligence

Massively multiplayer online games Audience in Germany

A data profile of the people who buy, follow and care about Massively multiplayer online games in Germany — modelled from more than twelve digital signal sources. Massively multiplayer online games has an estimated audience of 4,221,096 people in Germany.

#11among Gaming genre in Germany#846among Topic in Germany#33in Games

The average Massively multiplayer online games fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Twitch, FIFA World Cup, Massively multiplayer online role-playing games, with strongest over-indexing on Twitch (3.51× the country average).

Demographically, the Massively multiplayer online games audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Massively multiplayer online games fan in Germany is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massively multiplayer online games profile in Germany.

Audience size
4.2M
in Germany
Gender
26.1%♀
73.9% male
Age
32.8
average years
Country rank
#1369
Topic in Germany
Fig. 01

Search interest · 12-month trend

+184%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Massively multiplayer online games fans

26.1% are female, 73.9% are male, average age 32.8.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Massively multiplayer online games audience in Germany
MetricValue
Female26.1%
Male73.9%
Average age32.8
Estimated audience size4,221,096
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Massively multiplayer online games audience in Germany
Age bracketShare%
16-1934%
20-2924%
30-3919%
40-4913%
50+9%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Massively multiplayer online games audience comes from Germany.

Worldwide audience distribution share by country for Massively multiplayer online games
CountryShare
United States13.5%
China7.3%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massively multiplayer online games audience in Germany is strongest.

Fig. 05

Top regions by affinity

Massively multiplayer online games fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.13×
02Niedersachsen~400K1.09×
03Nordrhein-Westfalen~1M1.06×
04Schleswig-Holstein~200K1.06×
05Sachsen~200K1.05×
06Hamburg~100K1.04×
07Bremen~40K1.01×
08Hessen~300K0.99×
09Brandenburg~100K0.98×
10Sachsen-Anhalt~100K0.97×
11Thüringen~100K0.97×
12Baden-Württemberg~600K0.96×
13Rheinland-Pfalz~200K0.96×
14Saarland~50K0.95×
15Bayern~600K0.94×
16Mecklenburg-Vorpommern~80K0.94×
Fig. 06

Affinity by region

Affinity by region — Massively multiplayer online games, Germany
0.94×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massively multiplayer online games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massively multiplayer online games audience
#·InterestCategoryAffinity×
01Counter-Strike: Global OffensiveGames4.80×
02Massively multiplayer online role-playing gamesGames4.25×
03League of LegendsGames3.93×
04PC gameGames3.71×
05World of WarcraftGames3.64×
06Epic GamesGames3.61×
07Strategy gamesGames3.54×
08TwitchGames3.51×
09Real-time strategyGames3.24×
10Digital electronicsTechnology & Electronics2.96×
11Role-playing gamesGames2.94×
12SteamGames2.76×
13Action gamesGames2.60×
14Mobile gameGames2.56×
15Dog harnessPets & Animals2.47×
16GamerGames2.46×
17Online gamesGames2.32×
18CrazyGamesGames2.32×
19FIFA World CupSports1.65×
20TikTokInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massively multiplayer online games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massively multiplayer online games audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.06×
Social Media UsageJOY1.32×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massively multiplayer online games audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.66×
MindfulnessBALANCE0.68×
IndividualismJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Massively multiplayer online games have in Germany?

Massively multiplayer online games has an estimated audience of 4,221,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Massively multiplayer online games fans?

26.1% of Massively multiplayer online games fans are female, 73.9% are male, with an average age of 32.8 years.

03

Which brands do Massively multiplayer online games fans like most?

Massively multiplayer online games fans show strongest brand affinity for Twitch (3.51×), FIFA World Cup (1.65×), and Massively multiplayer online role-playing games (4.25×) over the country average.

04

Where do Massively multiplayer online games fans live in Germany?

Massively multiplayer online games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Massively multiplayer online games fans also like?

Beyond Massively multiplayer online games itself, the audience over-indexes on FIFA World Cup (1.65×), Massively multiplayer online role-playing games (4.25×), PC game (3.71×), and League of Legends (3.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Germany

See Massively multiplayer online games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Massively multiplayer online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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