A data profile of the people who buy, follow and care about Massively multiplayer online games in United Kingdom — modelled from more than twelve digital signal sources. Massively multiplayer online games has an estimated audience of 3,276,803 people in United Kingdom.
The average Massively multiplayer online games fan in United Kingdom is 37.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Twitch, Counter-Strike: Global Offensive, Mobile game, with strongest over-indexing on Twitch (7.54× the country average).
Demographically, the Massively multiplayer online games audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Massively multiplayer online games fan in United Kingdom is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.
The key figures that characterise the Massively multiplayer online games profile in United Kingdom.
31.5% are female, 68.5% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 37.7 |
| Estimated audience size | 3,276,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Massively multiplayer online games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.5% |
| China | 7.3% |
| India | 7.1% |
Where the Massively multiplayer online games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.29× | |
| 02 | Yorkshire and the Humber | ~300K | 1.26× | |
| 03 | Scotland | ~300K | 1.09× | |
| 04 | East Midlands | ~200K | 1.03× | |
| 05 | Wales | ~200K | 1.02× | |
| 06 | North East | ~100K | 1.00× | |
| 07 | South East | ~400K | 0.97× | |
| 08 | South West | ~300K | 0.97× | |
| 09 | Northern Ireland | ~100K | 0.97× | |
| 10 | East of England | ~300K | 0.92× | |
| 11 | England | ~2.5M | 0.91× | |
| 12 | North West | ~300K | 0.76× |
The strongest cross-interests of the Massively multiplayer online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Counter-Strike: Global Offensive | Games | 10.60× | ||
| 02 | World of Warcraft | Games | 8.32× | ||
| 03 | Twitch | Games | 7.54× | ||
| 04 | League of Legends | Games | 7.19× | ||
| 05 | Browser games | Games | 7.00× | ||
| 06 | Massively multiplayer online role-playing games | Games | 6.80× | ||
| 07 | Strategy games | Games | 6.14× | ||
| 08 | Nintendo | Games | 5.60× | ||
| 09 | Strategy video game | Games | 5.60× | ||
| 10 | Fortnite | Games | 5.20× | ||
| 11 | PC game | Games | 4.87× | ||
| 12 | Real-time strategy | Games | 4.85× | ||
| 13 | Role-playing games | Games | 4.56× | ||
| 14 | Action games | Games | 4.40× | ||
| 15 | Mobile game | Games | 3.99× | ||
| 16 | Gamer | Games | 3.43× | ||
| 17 | Online games | Games | 3.36× | ||
| 18 | CrazyGames | Games | 3.36× | ||
| 19 | TikTok | Internet & Social Media | 2.72× | ||
| 20 | FIFA World Cup | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.76× | |
| Social Media Usage | JOY | 1.65× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.76× | |
| Price Sensitivity | PREMIUM | 0.80× |
Massively multiplayer online games has an estimated audience of 3,276,803 people in United Kingdom, concentrated in England and South East.
31.5% of Massively multiplayer online games fans are female, 68.5% are male, with an average age of 37.7 years.
Massively multiplayer online games fans show strongest brand affinity for Twitch (7.54×), Counter-Strike: Global Offensive (10.6×), and Mobile game (3.99×) over the country average.
Massively multiplayer online games fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Massively multiplayer online games itself, the audience over-indexes on Counter-Strike: Global Offensive (10.6×), Mobile game (3.99×), World of Warcraft (8.32×), and Massively multiplayer online role-playing games (6.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Massively multiplayer online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.