A data profile of the people who buy, follow and care about Action games in United Kingdom — modelled from more than twelve digital signal sources. Action games has an estimated audience of 4,697,381 people in United Kingdom.
The average Action games fan in United Kingdom is 39.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Online games, Video games, Mobile game, with strongest over-indexing on Online games (2.78× the country average).
Demographically, the Action games audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Action games fan in United Kingdom is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Online games.
The key figures that characterise the Action games profile in United Kingdom.
38.5% are female, 61.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 39.4 |
| Estimated audience size | 4,697,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Action games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.2% |
| China | 6.8% |
| India | 6.6% |
Where the Action games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 1.13× | |
| 02 | North West | ~600K | 1.12× | |
| 03 | South West | ~400K | 1.06× | |
| 04 | East of England | ~500K | 1.05× | |
| 05 | East Midlands | ~300K | 1.04× | |
| 06 | North East | ~200K | 1.02× | |
| 07 | Wales | ~300K | 1.01× | |
| 08 | Northern Ireland | ~100K | 1.01× | |
| 09 | Greater London | ~600K | 0.97× | |
| 10 | South East | ~600K | 0.95× | |
| 11 | Yorkshire and the Humber | ~300K | 0.91× | |
| 12 | West Midlands | ~200K | 0.85× | |
| 13 | England | ~3M | 0.74× |
The strongest cross-interests of the Action games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime & Cosplay | Fashion & Accessoires | 5.20× | ||
| 02 | Tabletop role-playing game | Games | 4.96× | ||
| 03 | Strategy games | Games | 3.93× | ||
| 04 | Shelter Dogs | Pets & Animals | 3.62× | ||
| 05 | YouTube Music | Internet & Social Media | 3.55× | ||
| 06 | Online games | Games | 2.78× | ||
| 07 | CrazyGames | Games | 2.78× | ||
| 08 | Mobile game | Games | 2.66× | ||
| 09 | Puzzle video games | Games | 2.53× | ||
| 10 | KPop Demon Hunters | Movies & TV | 2.30× | ||
| 11 | Video games | Games | 1.94× | ||
| 12 | Team sport | Sports | 1.84× | ||
| 13 | William Hill (bookmaker) | Games | 1.81× | ||
| 14 | Paddy Power | Games | 1.79× | ||
| 15 | Halford | Music & Radio | 1.61× | ||
| 16 | TikTok | Internet & Social Media | 1.61× | ||
| 17 | BBC Sport | Sports | 1.59× | ||
| 18 | Mobile phones | Technology & Electronics | 1.53× | ||
| 19 | Video | Movies & TV | 1.53× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.87× | |
| Price Sensitivity | PREMIUM | 1.51× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.84× | |
| Sustainability | BALANCE | 0.87× |
Action games has an estimated audience of 4,697,381 people in United Kingdom, concentrated in England and South East.
38.5% of Action games fans are female, 61.5% are male, with an average age of 39.4 years.
Action games fans show strongest brand affinity for Online games (2.78×), Video games (1.94×), and Mobile game (2.66×) over the country average.
Action games fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Greater London (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Action games itself, the audience over-indexes on Video games (1.94×), Mobile game (2.66×), Halford (1.61×), and Strategy games (3.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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