A data profile of the people who buy, follow and care about Action games in Italy — modelled from more than twelve digital signal sources. Action games has an estimated audience of 5,193,641 people in Italy.
The average Action games fan in Italy is 37.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Puglia.
Top brand affinities include Mobile game, Strategy games, Twitch, with strongest over-indexing on Mobile game (2.61× the country average).
Demographically, the Action games audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Action games fan in Italy is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.
The key figures that characterise the Action games profile in Italy.
34.6% are female, 65.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 37.0 |
| Estimated audience size | 5,193,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 18% |
of the worldwide Action games audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.2% |
| China | 6.8% |
| India | 6.6% |
Where the Action games audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~500K | 1.51× | |
| 02 | Basilicata | ~60K | 1.24× | |
| 03 | Umbria | ~90K | 1.08× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.03× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.03× | |
| 06 | Abruzzo | ~100K | 1.02× | |
| 07 | Calabria | ~200K | 1.01× | |
| 08 | Marche | ~100K | 1.00× | |
| 09 | Sardinia | ~100K | 0.99× | |
| 10 | Liguria | ~100K | 0.99× | |
| 11 | Sicilia | ~400K | 0.94× | |
| 12 | Piedmont | ~400K | 0.93× | |
| 13 | Tuscany | ~300K | 0.93× | |
| 14 | Campania | ~500K | 0.92× | |
| 15 | Emilia-Romagna | ~400K | 0.92× | |
| 16 | Veneto | ~400K | 0.92× | |
| 17 | Lazio | ~600K | 0.88× | |
| 18 | Lombardy | ~700K | 0.80× |
The strongest cross-interests of the Action games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fighting game | Games | 3.92× | ||
| 02 | Scout (sport) | Sports | 3.57× | ||
| 03 | Strategy games | Games | 2.96× | ||
| 04 | Mobile game | Games | 2.61× | ||
| 05 | Massively multiplayer online games | Games | 2.60× | ||
| 06 | Gaming | Games | 2.52× | ||
| 07 | Casino games | Games | 2.42× | ||
| 08 | Massively multiplayer online role-playing games | Games | 2.35× | ||
| 09 | Real-time strategy | Games | 2.10× | ||
| 10 | Tokyo | Travel & Leisure | 2.07× | ||
| 11 | Twitch | Games | 2.05× | ||
| 12 | Gaming computer | Technology & Electronics | 2.04× | ||
| 13 | Adventure game | Games | 2.00× | ||
| 14 | PC game | Games | 1.96× | ||
| 15 | One Piece | Movies & TV | 1.85× | ||
| 16 | Platform game | Games | 1.83× | ||
| 17 | Role-playing games | Games | 1.82× | ||
| 18 | Gamer | Games | 1.67× | ||
| 19 | Puzzle video games | Games | 1.62× | ||
| 20 | Tombola (bingo company) | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Need for Security | CONSERVATISM | 1.18× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Sustainability | BALANCE | 0.80× |
Action games has an estimated audience of 5,193,641 people in Italy, concentrated in Lombardy and Lazio.
34.6% of Action games fans are female, 65.4% are male, with an average age of 37.0 years.
Action games fans show strongest brand affinity for Mobile game (2.61×), Strategy games (2.96×), and Twitch (2.05×) over the country average.
Action games fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~600K), and Puglia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Action games itself, the audience over-indexes on Strategy games (2.96×), Twitch (2.05×), Tombola (bingo company) (1.51×), and Massively multiplayer online games (2.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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