A data profile of the people who buy, follow and care about Tombola (bingo company) in Italy — modelled from more than twelve digital signal sources. Tombola (bingo company) has an estimated audience of 10,467,029 people in Italy.
The average Tombola (bingo company) fan in Italy is 41.7 years old, more female, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Campania, Lazio.
Top brand affinities include Online bingo, Eurojackpot, SuperEnalotto, with strongest over-indexing on Online bingo (129.07× the country average).
Demographically, the Tombola (bingo company) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tombola (bingo company) fan in Italy is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Online bingo.
The key figures that characterise the Tombola (bingo company) profile in Italy.
75.2% are female, 24.8% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 41.7 |
| Estimated audience size | 10,467,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Tombola (bingo company) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 60.3% |
| Spain | 21.7% |
| United Kingdom | 11.5% |
Where the Tombola (bingo company) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~4M | 5.68× | |
| 02 | Campania | ~3M | 2.42× | |
| 03 | Puglia | ~1M | 1.53× | |
| 04 | Sardinia | ~400K | 1.38× | |
| 05 | Lazio | ~1.5M | 1.30× | |
| 06 | Calabria | ~400K | 1.15× | |
| 07 | Piedmont | ~500K | 0.68× | |
| 08 | Lombardy | ~1M | 0.67× | |
| 09 | Abruzzo | ~200K | 0.67× | |
| 10 | Emilia-Romagna | ~500K | 0.59× | |
| 11 | Tuscany | ~400K | 0.57× | |
| 12 | Marche | ~100K | 0.55× | |
| 13 | Basilicata | ~50K | 0.53× | |
| 14 | Molise | ~20K | 0.50× | |
| 15 | Liguria | ~100K | 0.48× | |
| 16 | Umbria | ~70K | 0.44× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.33× | |
| 18 | Veneto | ~200K | 0.29× | |
| 19 | Aosta Valley | ~7K | 0.29× | |
| 20 | Trentino-Alto Adige/Südtirol | ~40K | 0.19× |
The strongest cross-interests of the Tombola (bingo company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online bingo | Games | 129.07× | ||
| 02 | Celio (retailer) | Fashion & Accessoires | 60.02× | ||
| 03 | Fixed-rate mortgage | Business & Career | 33.79× | ||
| 04 | Eurojackpot | Games | 20.00× | ||
| 05 | Lottery | Games | 14.82× | ||
| 06 | Top Channel | Movies & TV | 13.52× | ||
| 07 | Crash Bandicoot (video game) | Games | 12.24× | ||
| 08 | Win for Life | Games | 8.05× | ||
| 09 | BioNike | Beauty & Wellness | 8.01× | ||
| 10 | Convenience food | Food & Beverages | 7.25× | ||
| 11 | SuperEnalotto | Games | 5.99× | ||
| 12 | Radio Maria | Music & Radio | 5.69× | ||
| 13 | Major League Soccer | Sports | 5.54× | ||
| 14 | Marella | Fashion & Accessoires | 4.82× | ||
| 15 | The Last of Us | Games | 4.71× | ||
| 16 | Horoscope | Health | 3.12× | ||
| 17 | Indeed.com | Business & Career | 2.30× | ||
| 18 | Sustainable energy | Home & Garden | 2.15× | ||
| 19 | Coop | Food & Beverages | 2.08× | ||
| 20 | Wikipedia | Internet & Social Media | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.53× | |
| Career Orientation | POWER | 1.92× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.81× | |
| DIY Mentality | THRILL | 0.84× |
Tombola (bingo company) has an estimated audience of 10,467,029 people in Italy, concentrated in Sicilia and Campania.
75.2% of Tombola (bingo company) fans are female, 24.8% are male, with an average age of 41.7 years.
Tombola (bingo company) fans show strongest brand affinity for Online bingo (129.07×), Eurojackpot (20×), and SuperEnalotto (5.99×) over the country average.
Tombola (bingo company) fans in Italy are most concentrated in Sicilia (reach ~4M), Campania (reach ~3M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Tombola (bingo company) itself, the audience over-indexes on Eurojackpot (20×), SuperEnalotto (5.99×), Celio (retailer) (60.02×), and Lottery (14.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tombola (bingo company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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