Tombola (bingo company) Audience in Italy
Tombola (bingo company) has an estimated audience of 10,143,425 people in Italy. 75.2% are female, 24.8% are male, average age 41.7. Top regions: Sicilia, Campania, Lazio. Top brand affinities: Online bingo, Eurojackpot, SuperEnalotto, Celio (retailer), Lottery.
The average Tombola (bingo company) fan in Italy is 41.7 years old, more female, and lives primarily in Sicilia. The audience is concentrated in Sicilia, Campania, Lazio. Top brand affinities include Online bingo, Eurojackpot, SuperEnalotto, with strongest over-indexing on Online bingo (129.07× the country average). Demographically, the Tombola (bingo company) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Gambling
Demographics of Tombola (bingo company) fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 41.7 |
| Estimated audience size | 10,143,425 |
Audience persona
The typical Tombola (bingo company) fan in Italy is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Online bingo.
Tombola (bingo company) fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Sicilia | ~4M | 5.68× |
| Campania | ~3M | 2.42× |
| Lazio | ~1.5M | 1.3× |
| Lombardy | ~1M | 0.67× |
| Puglia | ~1M | 1.53× |
| Piedmont | ~500K | 0.68× |
| Emilia-Romagna | ~500K | 0.59× |
| Sardinia | ~400K | 1.38× |
| Tuscany | ~400K | 0.57× |
| Calabria | ~400K | 1.15× |
| Veneto | ~200K | 0.29× |
| Abruzzo | ~200K | 0.67× |
| Marche | ~100K | 0.55× |
| Liguria | ~100K | 0.48× |
| Umbria | ~70K | 0.44× |
| Friuli-Venezia Giulia | ~60K | 0.33× |
| Basilicata | ~50K | 0.53× |
| Trentino-Alto Adige/Südtirol | ~40K | 0.19× |
| Molise | ~20K | 0.5× |
| Aosta Valley | ~7K | 0.29× |
Top brand affinities of Tombola (bingo company) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online bingo | 129.07× | Games |
| Eurojackpot | 20× | Games |
| SuperEnalotto | 5.99× | Games |
| Celio (retailer) | 60.02× | Fashion & Accessoires |
| Lottery | 14.82× | Games |
| Top Channel | 13.52× | Movies & TV |
| Coop | 2.08× | Food & Beverages |
| Fixed-rate mortgage | 33.79× | Business & Career |
| Indeed.com | 2.3× | Business & Career |
| Win for Life | 8.05× | Games |
| The Last of Us | 4.71× | Games |
| Convenience food | 7.25× | Food & Beverages |
| Wikipedia | 2.04× | Internet & Social Media |
| Crash Bandicoot (video game) | 12.24× | Games |
| Major League Soccer | 5.54× | Sports |
| Horoscope | 3.12× | Health |
| Marella | 4.82× | Fashion & Accessoires |
| Sustainable energy | 2.15× | Home & Garden |
| BioNike | 8.01× | Beauty & Wellness |
| Radio Maria | 5.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.53 |
| Career Orientation | POWER | 1.92 |
| Sustainability | BALANCE | 1.23 |
| Individualism | JOY | 1.22 |
| Need for Security | CONSERVATISM | 1.22 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 60.1% |
| Spain | 22.1% |
| United Kingdom | 11.4% |
See Tombola (bingo company) audiences in other countries
- Tombola (bingo company) — Germany
- Tombola (bingo company) — United States
- Tombola (bingo company) — United Kingdom
- Tombola (bingo company) — France
- Tombola (bingo company) — Spain
- Tombola (bingo company) — Brazil
- Tombola (bingo company) — Japan
- Tombola (bingo company) — South Korea
- Tombola (bingo company) — India
- Tombola (bingo company) — Canada
- Tombola (bingo company) — Mexico
More Gambling audiences in Italy
Frequently asked questions
How many fans does Tombola (bingo company) have in Italy?
Tombola (bingo company) has an estimated audience of 10,143,425 people in Italy, concentrated in Sicilia and Campania.
What is the gender split and age of Tombola (bingo company) fans?
75.2% of Tombola (bingo company) fans are female, 24.8% are male, with an average age of 41.7 years.
Which brands do Tombola (bingo company) fans like most?
Tombola (bingo company) fans show strongest brand affinity for Online bingo (129.07×), Eurojackpot (20×), and SuperEnalotto (5.99×) over the country average.
Where do Tombola (bingo company) fans live in Italy?
Tombola (bingo company) fans in Italy are most concentrated in Sicilia (reach ~4M), Campania (reach ~3M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Tombola (bingo company) fans also like?
Beyond Tombola (bingo company) itself, the audience over-indexes on Eurojackpot (20×), SuperEnalotto (5.99×), Celio (retailer) (60.02×), and Lottery (14.82×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tombola (bingo company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.