Top 15 Gamblings in Italy
This curated ranking covers the 15 largest gamblings in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Tombola (bingo company), Unibet and Betsson lead the list with a combined estimated audience of 12,020,189 people. Across all 15 entries the average audience size is 829,784, and the largest, Tombola (bingo company), reaches around 9,974,024 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each gambling, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Tombola (bingo company) |
9,974,024 | 59.4% | Gambling | Games |
| 2 |  Unibet |
1,556,696 | 8.5% | Gambling | Games |
| 3 |  Betsson |
489,469 | 5.5% | Gambling | Games |
| 4 |  Lotteria |
218,384 | 13.6% | Gambling | Games |
| 5 |  partypoker |
47,578 | 4.3% | Gambling | Games |
| 6 |  Sportingbet |
45,317 | 0.3% | Gambling | Sports |
| 7 |  Lotto Max |
34,850 | 1.3% | Gambling | Games |
| 8 |  Playtech |
31,216 | 8.0% | Gambling | Games |
| 9 |  Ladbrokes |
19,411 | 0.1% | Gambling | Games |
| 10 |  SBOBET |
15,135 | 0.9% | Gambling | Games |
| 11 |  Svenska Spel |
9,931 | 0.4% | Gambling | Games |
| 12 |  Full Tilt Poker |
3,820 | 2.1% | Gambling | Games |
| 13 |  Lotto Super 7 |
446 | 0.6% | Gambling | Games |
| 14 |  Aristocrat Leisure |
431 | 0.4% | Gambling | Games |
| 15 |  Sociedade de Turismo e Diversões de Macau |
52 | 3.1% | Gambling | Games |
Frequently asked questions
How is this Top 15 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each gambling by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest gambling in Italy?
Tombola (bingo company) currently leads with an estimated audience of 9,974,024 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.