A data profile of the people who buy, follow and care about Sustainable energy in Italy — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 7,960,350 people in Italy.
The average Sustainable energy fan in Italy is 45.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Octopus Energy, Solar panel, Photovoltaics, with strongest over-indexing on Octopus Energy (53.41× the country average).
Demographically, the Sustainable energy audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sustainable energy fan in Italy is more male, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Octopus Energy.
The key figures that characterise the Sustainable energy profile in Italy.
44.9% are female, 55.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 45.5 |
| Estimated audience size | 7,960,350 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Sustainable energy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
Where the Sustainable energy audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.12× | |
| 02 | Sardinia | ~200K | 1.04× | |
| 03 | Liguria | ~200K | 1.03× | |
| 04 | Umbria | ~100K | 1.03× | |
| 05 | Calabria | ~200K | 1.02× | |
| 06 | Marche | ~200K | 1.02× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.02× | |
| 08 | Basilicata | ~70K | 1.01× | |
| 09 | Molise | ~40K | 1.01× | |
| 10 | Aosta Valley | ~20K | 1.00× | |
| 11 | Abruzzo | ~200K | 0.99× | |
| 12 | Sicilia | ~700K | 0.97× | |
| 13 | Puglia | ~500K | 0.97× | |
| 14 | Piedmont | ~600K | 0.96× | |
| 15 | Tuscany | ~500K | 0.96× | |
| 16 | Campania | ~800K | 0.95× | |
| 17 | Emilia-Romagna | ~600K | 0.95× | |
| 18 | Veneto | ~600K | 0.95× | |
| 19 | Lazio | ~900K | 0.92× | |
| 20 | Lombardy | ~1M | 0.86× |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Octopus Energy | Home & Garden | 53.41× | ||
| 02 | Sorgenia | Home & Garden | 31.64× | ||
| 03 | Solar panel | Home & Garden | 27.21× | ||
| 04 | Photovoltaics | Home & Garden | 23.43× | ||
| 05 | Engie | Home & Garden | 19.63× | ||
| 06 | Efficient energy use | Technology & Electronics | 17.94× | ||
| 07 | Wind power | Home & Garden | 15.05× | ||
| 08 | Photovoltaic system | Home & Garden | 13.97× | ||
| 09 | Heat pump | Home & Garden | 12.61× | ||
| 10 | Renewable energy | Business & Career | 11.98× | ||
| 11 | Energy conservation | Home & Garden | 11.28× | ||
| 12 | Boiler | Home & Garden | 8.93× | ||
| 13 | Saving | Business & Career | 7.65× | ||
| 14 | Plug-in hybrid | Cars & Mobility | 5.86× | ||
| 15 | Eni Plenitude | Home & Garden | 5.49× | ||
| 16 | Small and medium enterprises | Business & Career | 5.26× | ||
| 17 | HVAC | Home & Garden | 5.13× | ||
| 18 | Solar energy | Home & Garden | 4.81× | ||
| 19 | Finance | Business & Career | 4.07× | ||
| 20 | SuperEnalotto | Games | 3.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.34× | |
| DIY Mentality | THRILL | 1.71× | |
| Community Orientation | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.47× | |
| Pet Ownership | JOY | 0.72× | |
| Travelling | THRILL | 0.80× |
Sustainable energy has an estimated audience of 7,960,350 people in Italy, concentrated in Lombardy and Lazio.
44.9% of Sustainable energy fans are female, 55.1% are male, with an average age of 45.5 years.
Sustainable energy fans show strongest brand affinity for Octopus Energy (53.41×), Solar panel (27.21×), and Photovoltaics (23.43×) over the country average.
Sustainable energy fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Sustainable energy itself, the audience over-indexes on Solar panel (27.21×), Photovoltaics (23.43×), Efficient energy use (17.94×), and Renewable energy (11.98×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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