A data profile of the people who buy, follow and care about Eni Plenitude in Italy — modelled from more than twelve digital signal sources. Eni Plenitude has an estimated audience of 6,431,729 people in Italy.
The average Eni Plenitude fan in Italy is 44.3 years old, more male, and lives primarily in Lazio.
The audience is concentrated in Lazio, Campania, Lombardy.
Top brand affinities include Renewable energy, Sustainable energy, Photovoltaics, with strongest over-indexing on Renewable energy (8.93× the country average).
Demographically, the Eni Plenitude audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Eni Plenitude fan in Italy is more male, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Eni Plenitude profile in Italy.
42.1% are female, 57.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 44.3 |
| Estimated audience size | 6,431,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
Where the Eni Plenitude audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.75× | |
| 02 | Calabria | ~300K | 1.56× | |
| 03 | Campania | ~1M | 1.44× | |
| 04 | Piedmont | ~700K | 1.37× | |
| 05 | Tuscany | ~600K | 1.31× | |
| 06 | Basilicata | ~80K | 1.28× | |
| 07 | Sicilia | ~700K | 1.16× | |
| 08 | Liguria | ~200K | 1.03× | |
| 09 | Abruzzo | ~100K | 1.03× | |
| 10 | Puglia | ~500K | 1.02× | |
| 11 | Lombardy | ~1M | 0.92× | |
| 12 | Friuli-Venezia Giulia | ~100K | 0.92× | |
| 13 | Veneto | ~400K | 0.85× | |
| 14 | Molise | ~30K | 0.82× | |
| 15 | Marche | ~100K | 0.78× | |
| 16 | Umbria | ~80K | 0.75× | |
| 17 | Sardinia | ~100K | 0.67× | |
| 18 | Emilia-Romagna | ~400K | 0.66× | |
| 19 | Aosta Valley | ~9K | 0.53× | |
| 20 | Trentino-Alto Adige/Südtirol | ~30K | 0.28× |
The strongest cross-interests of the Eni Plenitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renewable energy | Business & Career | 8.93× | ||
| 02 | Photovoltaics | Home & Garden | 5.59× | ||
| 03 | Sustainable energy | Home & Garden | 5.49× | ||
| 04 | Efficient energy use | Technology & Electronics | 4.44× | ||
| 05 | Photovoltaic system | Home & Garden | 3.75× | ||
| 06 | Solar power | Home & Garden | 3.57× | ||
| 07 | Ethical consumerism | Shopping | 3.54× | ||
| 08 | Energy conservation | Home & Garden | 3.12× | ||
| 09 | Electric motorcycles and scooters | Cars & Mobility | 3.06× | ||
| 10 | Solar energy | Home & Garden | 2.78× | ||
| 11 | Tesla Motors | Cars & Mobility | 2.70× | ||
| 12 | Simple living | Politics & Society | 2.64× | ||
| 13 | Electric vehicle | Cars & Mobility | 2.54× | ||
| 14 | Innovation | Business & Career | 2.39× | ||
| 15 | Wikipedia | Internet & Social Media | 2.30× | ||
| 16 | Used car | Cars & Mobility | 2.06× | ||
| 17 | Energy | Home & Garden | 2.00× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.78× | ||
| 19 | Personal finance | Business & Career | 1.67× | ||
| 20 | Leather | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.01× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Mindfulness | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.84× |
Eni Plenitude's target market in Italy covers an estimated 6,431,729 people, concentrated in Lazio and Campania.
42.1% of the Eni Plenitude audience are female, 57.9% are male, with an average age of 44.3 years.
Eni Plenitude fans show strongest brand affinity for Renewable energy (8.93×), Sustainable energy (5.49×), and Photovoltaics (5.59×) over the country average.
Eni Plenitude fans in Italy are most concentrated in Lazio (reach ~1.5M), Campania (reach ~1M), and Lombardy (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Eni Plenitude itself, the audience over-indexes on Sustainable energy (5.49×), Photovoltaics (5.59×), Efficient energy use (4.44×), and Personal finance (1.67×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Eni Plenitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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