A data profile of the people who buy, follow and care about Energy in Italy — modelled from more than twelve digital signal sources. Energy has an estimated audience of 14,840,325 people in Italy.
The average Energy fan in Italy is 45.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Subito.it, Internal Revenue Service, Renewable energy, with strongest over-indexing on Subito.it (1.65× the country average).
Demographically, the Energy audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Energy fan in Italy is balanced, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Subito.it.
The key figures that characterise the Energy profile in Italy.
49.9% are female, 50.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.2 |
| Estimated audience size | 14,840,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Energy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
Where the Energy audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~2M | 1.49× | |
| 02 | Puglia | ~1.5M | 1.25× | |
| 03 | Lombardy | ~3M | 1.20× | |
| 04 | Tuscany | ~1M | 1.10× | |
| 05 | Calabria | ~500K | 1.09× | |
| 06 | Campania | ~2M | 1.08× | |
| 07 | Sicilia | ~1.5M | 1.08× | |
| 08 | Emilia-Romagna | ~1.5M | 1.07× | |
| 09 | Piedmont | ~1M | 1.05× | |
| 10 | Sardinia | ~400K | 1.02× | |
| 11 | Lazio | ~2M | 1.00× | |
| 12 | Trentino-Alto Adige/Südtirol | ~300K | 1.00× | |
| 13 | Umbria | ~200K | 0.97× | |
| 14 | Marche | ~400K | 0.95× | |
| 15 | Aosta Valley | ~40K | 0.95× | |
| 16 | Molise | ~70K | 0.94× | |
| 17 | Basilicata | ~100K | 0.93× | |
| 18 | Abruzzo | ~300K | 0.91× | |
| 19 | Friuli-Venezia Giulia | ~300K | 0.90× | |
| 20 | Liguria | ~400K | 0.89× |
The strongest cross-interests of the Energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 2.31× | ||
| 02 | Solar panel | Home & Garden | 2.30× | ||
| 03 | Photovoltaics | Home & Garden | 2.28× | ||
| 04 | Eni Plenitude | Home & Garden | 2.00× | ||
| 05 | Sustainable energy | Home & Garden | 1.93× | ||
| 06 | Renewable energy | Business & Career | 1.84× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.82× | ||
| 08 | Solar energy | Home & Garden | 1.77× | ||
| 09 | Internal Revenue Service | Business & Career | 1.74× | ||
| 10 | Door County, Wisconsin | Travel & Leisure | 1.71× | ||
| 11 | Natural gas | Cars & Mobility | 1.69× | ||
| 12 | Tire | Cars & Mobility | 1.66× | ||
| 13 | Automotive design | Business & Career | 1.66× | ||
| 14 | Subito.it | Shopping | 1.65× | ||
| 15 | Used car | Cars & Mobility | 1.65× | ||
| 16 | Electric car | Cars & Mobility | 1.61× | ||
| 17 | Gas | Home & Garden | 1.59× | ||
| 18 | Peugeot | Cars & Mobility | 1.57× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.52× | ||
| 20 | Wheel | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| DIY Mentality | THRILL | 1.05× | |
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Extroversion | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.76× |
Energy has an estimated audience of 14,840,325 people in Italy, concentrated in Lombardy and Lazio.
49.9% of Energy fans are female, 50.1% are male, with an average age of 45.2 years.
Energy fans show strongest brand affinity for Subito.it (1.65×), Internal Revenue Service (1.74×), and Renewable energy (1.84×) over the country average.
Energy fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Energy itself, the audience over-indexes on Internal Revenue Service (1.74×), Renewable energy (1.84×), Sustainable energy (1.93×), and Tire (1.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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