Energy Audience in Italy
Energy has an estimated audience of 14,840,325 people in Italy. 49.9% are female, 50.1% are male, average age 45.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Subito.it, Internal Revenue Service, Renewable energy, Sustainable energy, Tire.
The average Energy fan in Italy is 45.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Subito.it, Internal Revenue Service, Renewable energy, with strongest over-indexing on Subito.it (1.65× the country average). Demographically, the Energy audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.2 |
| Estimated audience size | 14,840,325 |
Audience persona
The typical Energy fan in Italy is balanced, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Subito.it.
Energy fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3M | 1.2× |
| Lazio | ~2M | 1× |
| Campania | ~2M | 1.08× |
| Veneto | ~2M | 1.49× |
| Sicilia | ~1.5M | 1.08× |
| Emilia-Romagna | ~1.5M | 1.07× |
| Puglia | ~1.5M | 1.25× |
| Piedmont | ~1M | 1.05× |
| Tuscany | ~1M | 1.1× |
| Calabria | ~500K | 1.09× |
| Sardinia | ~400K | 1.02× |
| Liguria | ~400K | 0.89× |
| Marche | ~400K | 0.95× |
| Abruzzo | ~300K | 0.91× |
| Trentino-Alto Adige/Südtirol | ~300K | 1× |
| Friuli-Venezia Giulia | ~300K | 0.9× |
| Umbria | ~200K | 0.97× |
| Basilicata | ~100K | 0.93× |
| Molise | ~70K | 0.94× |
| Aosta Valley | ~40K | 0.95× |
Top brand affinities of Energy fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Subito.it | 1.65× | Shopping |
| Internal Revenue Service | 1.74× | Business & Career |
| Renewable energy | 1.84× | Business & Career |
| Sustainable energy | 1.93× | Home & Garden |
| Tire | 1.66× | Cars & Mobility |
| Eni Plenitude | 2× | Home & Garden |
| Door County, Wisconsin | 1.71× | Travel & Leisure |
| Solar energy | 1.77× | Home & Garden |
| Electric car | 1.61× | Cars & Mobility |
| Used car | 1.65× | Cars & Mobility |
| Natural gas | 1.69× | Cars & Mobility |
| Škoda Auto | 1.52× | Cars & Mobility |
| Solar power | 2.31× | Home & Garden |
| Photovoltaics | 2.28× | Home & Garden |
| Wheel | 1.51× | Cars & Mobility |
| Solar panel | 2.3× | Home & Garden |
| Efficient energy use | 1.82× | Technology & Electronics |
| Automotive design | 1.66× | Business & Career |
| Peugeot | 1.57× | Cars & Mobility |
| Gas | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.34 |
| DIY Mentality | THRILL | 1.05 |
| Family Orientation | CONSERVATISM | 1.02 |
| Sustainability | BALANCE | 1.01 |
| Spirituality | BALANCE | 1.01 |
| Patriotism | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.4% |
| Brazil | 5.3% |
See Energy audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Energy have in Italy?
Energy has an estimated audience of 14,840,325 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Energy fans?
49.9% of Energy fans are female, 50.1% are male, with an average age of 45.2 years.
Which brands do Energy fans like most?
Energy fans show strongest brand affinity for Subito.it (1.65×), Internal Revenue Service (1.74×), and Renewable energy (1.84×) over the country average.
Where do Energy fans live in Italy?
Energy fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Energy fans also like?
Beyond Energy itself, the audience over-indexes on Internal Revenue Service (1.74×), Renewable energy (1.84×), Sustainable energy (1.93×), and Tire (1.66×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.