Subito.it Audience in Italy
Subito.it has an estimated audience of 14,541,390 people in Italy. 66.8% are female, 33.2% are male, average age 44.0. Top regions: Lombardy, Sicilia, Campania. Top brand affinities: AutoScout24, Door County, Wisconsin, EBay, Kurt Russell, UniEuro.
The average Subito.it fan in Italy is 44.0 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Campania. Top brand affinities include AutoScout24, Door County, Wisconsin, EBay, with strongest over-indexing on AutoScout24 (8.82× the country average). Demographically, the Subito.it audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Audience demographics of Subito.it
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 44.0 |
| Estimated audience size | 14,541,390 |
Audience persona
The typical Subito.it fan in Italy is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
Subito.it fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3M | 1.14× |
| Sicilia | ~2M | 1.41× |
| Campania | ~1.5M | 0.99× |
| Lazio | ~1.5M | 0.9× |
| Veneto | ~1.5M | 1.2× |
| Emilia-Romagna | ~1M | 1.05× |
| Piedmont | ~1M | 1.15× |
| Puglia | ~1M | 1.01× |
| Tuscany | ~800K | 0.81× |
| Sardinia | ~600K | 1.5× |
| Calabria | ~400K | 0.91× |
| Marche | ~400K | 1.09× |
| Abruzzo | ~400K | 1.1× |
| Friuli-Venezia Giulia | ~300K | 1.26× |
| Liguria | ~300K | 0.78× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.8× |
| Umbria | ~200K | 0.77× |
| Basilicata | ~100K | 0.81× |
| Molise | ~60K | 0.89× |
| Aosta Valley | ~20K | 0.5× |
Top brand affinities of Subito.it fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 8.82× | Cars & Mobility |
| Door County, Wisconsin | 2.56× | Travel & Leisure |
| EBay | 1.72× | Shopping |
| Kurt Russell | 9.09× | Movies & TV |
| UniEuro | 1.58× | Shopping |
| AliExpress | 1.6× | Shopping |
| Used car | 1.89× | Cars & Mobility |
| Auto mechanic | 2.48× | Cars & Mobility |
| Immobiliare.it | 1.57× | Home & Garden |
| Turbocharger | 3.69× | Cars & Mobility |
| International trade | 2.64× | Business & Career |
| Peugeot 208 | 2.82× | Cars & Mobility |
| Bus | 1.85× | Cars & Mobility |
| Opel | 2.54× | Cars & Mobility |
| Lighthouse | 3.39× | Travel & Leisure |
| Internal combustion engine | 2.14× | Cars & Mobility |
| Artificial intelligence | 1.73× | Technology & Electronics |
| Mass production | 2.37× | Business & Career |
| Crossover (automobile) | 1.91× | Cars & Mobility |
| Electric car | 1.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.58 |
| DIY Mentality | THRILL | 1.2 |
| Risk Appetite | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.1 |
| Family Orientation | CONSERVATISM | 0.97 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 80.4% |
| Slovenia | 3.1% |
| Croatia | 2.2% |
See Subito.it audiences in other countries
More Shopping audiences in Italy
- Instagram (31,502,918)
- YouTube (27,281,482)
- WhatsApp (24,365,371)
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
Frequently asked questions
How many fans does Subito.it have in Italy?
Subito.it has an estimated audience of 14,541,390 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Subito.it fans?
66.8% of Subito.it fans are female, 33.2% are male, with an average age of 44.0 years.
Which brands do Subito.it fans like most?
Subito.it fans show strongest brand affinity for AutoScout24 (8.82×), Door County, Wisconsin (2.56×), and EBay (1.72×) over the country average.
Where do Subito.it fans live in Italy?
Subito.it fans in Italy are most concentrated in Lombardy (reach ~3M), Sicilia (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Subito.it fans also like?
Beyond Subito.it itself, the audience over-indexes on Door County, Wisconsin (2.56×), EBay (1.72×), Kurt Russell (9.09×), and UniEuro (1.58×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Subito.it. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.