A data profile of the people who buy, follow and care about Subito.it in Italy — modelled from more than twelve digital signal sources. Subito.it has an estimated audience of 14,541,390 people in Italy.
The average Subito.it fan in Italy is 44.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Campania.
Top brand affinities include AutoScout24, Door County, Wisconsin, Kurt Russell, with strongest over-indexing on AutoScout24 (8.82× the country average).
Demographically, the Subito.it audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Subito.it fan in Italy is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Subito.it profile in Italy.
66.8% are female, 33.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 44.0 |
| Estimated audience size | 14,541,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Subito.it audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 80.4% |
| Slovenia | 3.1% |
| Croatia | 2.2% |
Where the Subito.it audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~600K | 1.50× | |
| 02 | Sicilia | ~2M | 1.41× | |
| 03 | Friuli-Venezia Giulia | ~300K | 1.26× | |
| 04 | Veneto | ~1.5M | 1.20× | |
| 05 | Piedmont | ~1M | 1.15× | |
| 06 | Lombardy | ~3M | 1.14× | |
| 07 | Abruzzo | ~400K | 1.10× | |
| 08 | Marche | ~400K | 1.09× | |
| 09 | Emilia-Romagna | ~1M | 1.05× | |
| 10 | Puglia | ~1M | 1.01× | |
| 11 | Campania | ~1.5M | 0.99× | |
| 12 | Calabria | ~400K | 0.91× | |
| 13 | Lazio | ~1.5M | 0.90× | |
| 14 | Molise | ~60K | 0.89× | |
| 15 | Tuscany | ~800K | 0.81× | |
| 16 | Basilicata | ~100K | 0.81× | |
| 17 | Trentino-Alto Adige/Südtirol | ~200K | 0.80× | |
| 18 | Liguria | ~300K | 0.78× | |
| 19 | Umbria | ~200K | 0.77× | |
| 20 | Aosta Valley | ~20K | 0.50× |
The strongest cross-interests of the Subito.it audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kurt Russell | Movies & TV | 9.09× | ||
| 02 | AutoScout24 | Cars & Mobility | 8.82× | ||
| 03 | Turbocharger | Cars & Mobility | 3.69× | ||
| 04 | Lighthouse | Travel & Leisure | 3.39× | ||
| 05 | Peugeot 208 | Cars & Mobility | 2.82× | ||
| 06 | International trade | Business & Career | 2.64× | ||
| 07 | Door County, Wisconsin | Travel & Leisure | 2.56× | ||
| 08 | Opel | Cars & Mobility | 2.54× | ||
| 09 | Auto mechanic | Cars & Mobility | 2.48× | ||
| 10 | Mass production | Business & Career | 2.37× | ||
| 11 | Internal combustion engine | Cars & Mobility | 2.14× | ||
| 12 | Crossover (automobile) | Cars & Mobility | 1.91× | ||
| 13 | Used car | Cars & Mobility | 1.89× | ||
| 14 | Bus | Cars & Mobility | 1.85× | ||
| 15 | Artificial intelligence | Technology & Electronics | 1.73× | ||
| 16 | EBay | Shopping | 1.72× | ||
| 17 | AliExpress | Shopping | 1.60× | ||
| 18 | UniEuro | Shopping | 1.58× | ||
| 19 | Immobiliare.it | Home & Garden | 1.57× | ||
| 20 | Electric car | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| DIY Mentality | THRILL | 1.20× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Travelling | THRILL | 0.72× | |
| Design Affinity | PREMIUM | 0.72× |
Subito.it has an estimated audience of 14,541,390 people in Italy, concentrated in Lombardy and Sicilia.
66.8% of Subito.it fans are female, 33.2% are male, with an average age of 44.0 years.
Subito.it fans show strongest brand affinity for AutoScout24 (8.82×), Door County, Wisconsin (2.56×), and Kurt Russell (9.09×) over the country average.
Subito.it fans in Italy are most concentrated in Lombardy (reach ~3M), Sicilia (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Subito.it itself, the audience over-indexes on Door County, Wisconsin (2.56×), Kurt Russell (9.09×), EBay (1.72×), and UniEuro (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Subito.it. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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