A data profile of the people who buy, follow and care about Bus in Italy — modelled from more than twelve digital signal sources. Bus has an estimated audience of 6,445,908 people in Italy.
Bus has an estimated audience of 6,445,908 people in Italy. 39.9% are female, 60.1% are male, average age 44.3. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Public transport, Tram.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.64× the country average).
Demographically, the Bus audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Bus fan in Italy is more male, around 44.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Bus profile in Italy.
39.9% are female, 60.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 44.3 |
| Estimated audience size | 6,445,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Bus audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tram | Cars & Mobility | 5.52× | ||
| 02 | Volvo | Cars & Mobility | 4.20× | ||
| 03 | Wikipedia | Internet & Social Media | 3.64× | ||
| 04 | Public transport | Cars & Mobility | 3.55× | ||
| 05 | Satire | Literature | 2.71× | ||
| 06 | Solar energy | Home & Garden | 2.53× | ||
| 07 | Mediaset | Technology & Electronics | 2.43× | ||
| 08 | Sustainable energy | Home & Garden | 2.28× | ||
| 09 | Champagne | Food & Beverages | 2.17× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.16× | ||
| 11 | Innovation | Business & Career | 2.01× | ||
| 12 | Internet & Social Media | 1.97× | |||
| 13 | Renewable energy | Business & Career | 1.97× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.96× | ||
| 15 | Personal finance | Business & Career | 1.93× | ||
| 16 | Subito.it | Shopping | 1.85× | ||
| 17 | Volunteering | Politics & Society | 1.84× | ||
| 18 | Borsa Italiana | Business & Career | 1.62× | ||
| 19 | Singer-songwriter | Music & Radio | 1.57× | ||
| 20 | SuperEnalotto | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Individualism | JOY | 1.61× | |
| Career Orientation | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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