A data profile of the people who buy, follow and care about Bus in United Kingdom — modelled from more than twelve digital signal sources. Bus has an estimated audience of 6,673,812 people in United Kingdom.
The average Bus fan in United Kingdom is 45.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Breaking news, EBay, Wikipedia, with strongest over-indexing on Breaking news (3.24× the country average).
Demographically, the Bus audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bus fan in United Kingdom is more male, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Bus profile in United Kingdom.
42.5% are female, 57.5% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 45.4 |
| Estimated audience size | 6,673,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Bus audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
Where the Bus audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.62× | |
| 02 | Yorkshire and the Humber | ~800K | 1.46× | |
| 03 | North East | ~300K | 1.29× | |
| 04 | Scotland | ~800K | 1.28× | |
| 05 | England | ~5M | 1.05× | |
| 06 | Wales | ~300K | 0.89× | |
| 07 | South West | ~500K | 0.87× | |
| 08 | South East | ~800K | 0.84× | |
| 09 | Northern Ireland | ~200K | 0.78× | |
| 10 | East of England | ~400K | 0.71× | |
| 11 | East Midlands | ~300K | 0.71× | |
| 12 | North West | ~400K | 0.51× |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Workwear | Fashion & Accessoires | 3.31× | ||
| 02 | Breaking news | Movies & TV | 3.24× | ||
| 03 | Public transport | Cars & Mobility | 3.19× | ||
| 04 | Wikipedia | Internet & Social Media | 3.13× | ||
| 05 | Esso | Cars & Mobility | 3.01× | ||
| 06 | Risk management | Business & Career | 2.89× | ||
| 07 | Motorhome | Cars & Mobility | 2.82× | ||
| 08 | Vodafone | Technology & Electronics | 2.77× | ||
| 09 | Mobile home | Cars & Mobility | 2.69× | ||
| 10 | Refrigerator | Home & Garden | 2.63× | ||
| 11 | EBay | Shopping | 2.61× | ||
| 12 | Energy | Home & Garden | 2.45× | ||
| 13 | Betfair | Games | 2.15× | ||
| 14 | Internet & Social Media | 1.95× | |||
| 15 | Home Appliances | Home & Garden | 1.91× | ||
| 16 | Hobby | Home & Garden | 1.85× | ||
| 17 | William Hill (bookmaker) | Games | 1.84× | ||
| 18 | Documentary movies | Movies & TV | 1.78× | ||
| 19 | Aldi | Shopping | 1.63× | ||
| 20 | Distilled beverage | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Patriotism | CONSERVATISM | 1.46× | |
| DIY Mentality | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× |
Bus has an estimated audience of 6,673,812 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
42.5% of Bus fans are female, 57.5% are male, with an average age of 45.4 years.
Bus fans show strongest brand affinity for Breaking news (3.24×), EBay (2.61×), and Wikipedia (3.13×) over the country average.
Bus fans in United Kingdom are most concentrated in England (reach ~5M), Yorkshire and the Humber (reach ~800K), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bus itself, the audience over-indexes on EBay (2.61×), Wikipedia (3.13×), Energy (2.45×), and Esso (3.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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