Bus Audience in Germany
Bus has an estimated audience of 4,389,221 people in Germany. 36.0% are female, 64.0% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Urban Outfitters, VfL Wolfsburg, Home Delivery, Icon (magazine).
The average Bus fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Urban Outfitters, VfL Wolfsburg, with strongest over-indexing on Progressive rock (1.97× the country average). Demographically, the Bus audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bus fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 38.8 |
| Estimated audience size | 4,389,221 |
Audience persona
The typical Bus fan in Germany is more male, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 904,533 | 0.94× |
| Bayern | 631,678 | 0.9× |
| Baden-Württemberg | 586,272 | 0.98× |
| Niedersachsen | 453,796 | 1.06× |
| Hessen | 312,341 | 0.93× |
| Sachsen | 304,553 | 1.41× |
| Rheinland-Pfalz | 206,576 | 0.94× |
| Berlin | 201,285 | 1.03× |
| Schleswig-Holstein | 156,568 | 0.99× |
| Brandenburg | 147,006 | 1.08× |
| Sachsen-Anhalt | 116,485 | 1.02× |
| Thüringen | 111,332 | 1× |
| Hamburg | 107,681 | 1.09× |
| Mecklenburg-Vorpommern | 81,862 | 0.98× |
| Saarland | 42,634 | 0.79× |
| Bremen | 32,453 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.97× | Music & Radio |
| Urban Outfitters | 1.77× | Shopping |
| VfL Wolfsburg | 1.53× | Sports |
| Home Delivery | 2.39× | Food & Beverages |
| Icon (magazine) | 2.18× | Arts & Culture |
| Commercial mortgage | 1.57× | Business & Career |
| Preacher (comics) | 4.94× | Literature |
| Natural rubber | 1.5× | Cars & Mobility |
| Molly Hatchet | 7.93× | Music & Radio |
| Carrie (novel) | 3.49× | Literature |
| Acoustic music | 2.18× | Music & Radio |
| Golem | 1.72× | Technology & Electronics |
| Hà Tĩnh | 6.59× | Travel & Leisure |
| Vaillant Group | 6.29× | Home & Garden |
| Google Home | 2.8× | Technology & Electronics |
| Euphonium | 5.25× | Music & Radio |
| Hebe | 2.29× | Home & Garden |
| Scratching post | 2.77× | Pets & Animals |
| Hundertwasserhaus | 2.51× | Travel & Leisure |
| Rhodiola | 4.38× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.75 |
| Luxury Orientation | PREMIUM | 1.54 |
| Indulgence | JOY | 1.47 |
| Sustainability | BALANCE | 1.43 |
| Patriotism | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
See Bus audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bus have in Germany?
Bus has an estimated audience of 4,389,221 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bus fans?
36.0% of Bus fans are female, 64.0% are male, with an average age of 38.8 years.
Which brands do Bus fans like most?
Bus fans show strongest brand affinity for Progressive rock (1.97×), Urban Outfitters (1.77×), and VfL Wolfsburg (1.53×) over the country average.
Where do Bus fans live in Germany?
Bus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 904,533), Bayern (reach 631,678), and Baden-Württemberg (reach 586,272). These three regions account for the largest share of the active audience.
What other brands do Bus fans also like?
Beyond Bus itself, the audience over-indexes on Urban Outfitters (1.77×), VfL Wolfsburg (1.53×), Home Delivery (2.39×), and Icon (magazine) (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.