Bus Audience in Germany
A data profile of the people who buy, follow and care about Bus in Germany — modelled from more than twelve digital signal sources. Bus has an estimated audience of 4,389,221 people in Germany.
The average Bus fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cleanliness, Tram, Tour de France, with strongest over-indexing on Cleanliness (6.29× the country average).
Demographically, the Bus audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bus fan in Germany is more male, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Cleanliness.
At a glance
The key figures that characterise the Bus profile in Germany.
Search interest · 12-month trend
Demographics of Bus fans
36.0% are female, 64.0% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 38.8 |
| Estimated audience size | 4,389,221 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Bus audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
Geography
Where the Bus audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~300K | 1.33× | |
| 02 | Mecklenburg-Vorpommern | ~100K | 1.13× | |
| 03 | Brandenburg | ~100K | 1.08× | |
| 04 | Hamburg | ~100K | 1.08× | |
| 05 | Schleswig-Holstein | ~200K | 1.04× | |
| 06 | Sachsen-Anhalt | ~100K | 1.04× | |
| 07 | Niedersachsen | ~400K | 1.03× | |
| 08 | Berlin | ~200K | 1.02× | |
| 09 | Thüringen | ~100K | 0.98× | |
| 10 | Baden-Württemberg | ~600K | 0.97× | |
| 11 | Rheinland-Pfalz | ~200K | 0.95× | |
| 12 | Nordrhein-Westfalen | ~900K | 0.92× | |
| 13 | Hessen | ~300K | 0.91× | |
| 14 | Bayern | ~600K | 0.88× | |
| 15 | Bremen | ~30K | 0.88× | |
| 16 | Saarland | ~40K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bus audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tram | Cars & Mobility | 7.19× | ||
| 02 | Cleanliness | Home & Garden | 6.29× | ||
| 03 | DeWalt | Home & Garden | 6.16× | ||
| 04 | Leon Goretzka | Sports | 5.57× | ||
| 05 | Arnold Schwarzenegger | Movies & TV | 4.21× | ||
| 06 | Automobile repair shop | Cars & Mobility | 3.88× | ||
| 07 | Luxury yacht | Travel & Leisure | 3.62× | ||
| 08 | Tour de France | Sports | 3.50× | ||
| 09 | Expensive Taste | Business & Career | 2.96× | ||
| 10 | Hyundai | Cars & Mobility | 2.48× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 2.36× | ||
| 12 | Stuttgart | Travel & Leisure | 2.35× | ||
| 13 | Aral AG | Cars & Mobility | 2.34× | ||
| 14 | Tipico | Games | 2.15× | ||
| 15 | ADAC | Cars & Mobility | 2.02× | ||
| 16 | Müller (company) | Food & Beverages | 1.97× | ||
| 17 | Transfermarkt | Sports | 1.87× | ||
| 18 | SV Werder Bremen | Sports | 1.70× | ||
| 19 | Ryanair | Travel & Leisure | 1.69× | ||
| 20 | Sportschau | Sports | 1.60× |
Personality of the Bus audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.16× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Luxury Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| DIY Mentality | THRILL | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
Frequently asked questions
How many fans does Bus have in Germany?
Bus has an estimated audience of 4,389,221 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bus fans?
36.0% of Bus fans are female, 64.0% are male, with an average age of 38.8 years.
Which brands do Bus fans like most?
Bus fans show strongest brand affinity for Cleanliness (6.29×), Tram (7.19×), and Tour de France (3.5×) over the country average.
Where do Bus fans live in Germany?
Bus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Bus fans also like?
Beyond Bus itself, the audience over-indexes on Tram (7.19×), Tour de France (3.5×), Automobile repair shop (3.88×), and Leon Goretzka (5.57×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Bus audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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