Rascasse Audience Intelligence

Tram Audience in Germany

A data profile of the people who buy, follow and care about Tram in Germany — modelled from more than twelve digital signal sources. Tram has an estimated audience of 2,050,573 people in Germany.

#1895among Topic in Germany#160in Cars & Mobility

The average Tram fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.

Top brand affinities include Hovercraft, Duster, Burmese language, with strongest over-indexing on Hovercraft (30.4× the country average).

Demographically, the Tram audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tram fan in Germany is more male, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hovercraft.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tram profile in Germany.

Audience size
2.1M
in Germany
Gender
32.6%♀
67.4% male
Age
43.2
average years
Country rank
#3274
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tram fans

32.6% are female, 67.4% are male, average age 43.2.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Tram audience in Germany
MetricValue
Female32.6%
Male67.4%
Average age43.2
Estimated audience size2,050,573
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Tram audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Tram audience comes from Germany.

Worldwide audience distribution share by country for Tram
CountryShare
United States25.4%
Brazil6.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tram audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tram fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K2.19×
02Sachsen-Anhalt~100K1.89×
03Berlin~200K1.82×
04Mecklenburg-Vorpommern~60K1.57×
05Brandenburg~90K1.46×
06Bremen~20K1.38×
07Thüringen~50K1.03×
08Hessen~100K0.76×
09Bayern~200K0.67×
10Baden-Württemberg~200K0.66×
11Hamburg~30K0.66×
12Nordrhein-Westfalen~300K0.64×
13Rheinland-Pfalz~60K0.58×
14Niedersachsen~100K0.50×
15Schleswig-Holstein~30K0.48×
16Saarland~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Tram, Germany
0.47×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tram audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tram audience
#·InterestCategoryAffinity×
01Burmese languagePolitics & Society53.00×
02Chaz BonoMovies & TV41.28×
03DusterMusic & Radio37.59×
04FloodingMusic & Radio37.59×
05MandalayTravel & Leisure37.14×
06YangonTravel & Leisure32.57×
07HovercraftCars & Mobility30.40×
08ThrissurTravel & Leisure28.75×
09MyanmarTravel & Leisure25.77×
10Rapid transitCars & Mobility11.80×
11BusCars & Mobility7.19×
12SpacecraftTravel & Leisure5.71×
13Rail transportTravel & Leisure5.34×
14WatercraftHome & Garden4.82×
15Public transportCars & Mobility4.78×
16AutoScout24Cars & Mobility2.81×
17DeutschlandticketCars & Mobility2.46×
18Deutsche BahnCars & Mobility2.28×
19EBayShopping1.91×
20FIFA World CupSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tram audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tram audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.85×
Family OrientationCONSERVATISM1.62×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tram audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Healthy LifestyleBALANCE1.00×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tram have in Germany?

Tram has an estimated audience of 2,050,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tram fans?

32.6% of Tram fans are female, 67.4% are male, with an average age of 43.2 years.

03

Which brands do Tram fans like most?

Tram fans show strongest brand affinity for Hovercraft (30.4×), Duster (37.59×), and Burmese language (53×) over the country average.

04

Where do Tram fans live in Germany?

Tram fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Sachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tram fans also like?

Beyond Tram itself, the audience over-indexes on Duster (37.59×), Burmese language (53×), Chaz Bono (41.28×), and Bus (7.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Tram audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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