Tram Audience in Germany
Tram has an estimated audience of 2,050,573 people in Germany. 32.6% are female, 67.4% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Hovercraft, Duster, Burmese language, Bus, Chaz Bono.
The average Tram fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Hovercraft, Duster, Burmese language, with strongest over-indexing on Hovercraft (30.4× the country average). Demographically, the Tram audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Tram fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 43.2 |
| Estimated audience size | 2,050,573 |
Audience persona
The typical Tram fan in Germany is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Hovercraft.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 326,444 | 0.73× |
| Baden-Württemberg | 198,134 | 0.71× |
| Bayern | 194,972 | 0.59× |
| Sachsen | 191,720 | 1.91× |
| Berlin | 151,321 | 1.65× |
| Hessen | 117,033 | 0.75× |
| Niedersachsen | 106,728 | 0.54× |
| Sachsen-Anhalt | 89,382 | 1.68× |
| Brandenburg | 86,515 | 1.36× |
| Rheinland-Pfalz | 65,391 | 0.64× |
| Thüringen | 58,569 | 1.12× |
| Mecklenburg-Vorpommern | 54,108 | 1.38× |
| Hamburg | 32,512 | 0.7× |
| Schleswig-Holstein | 32,489 | 0.44× |
| Bremen | 25,480 | 1.45× |
| Saarland | 8,899 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hovercraft | 30.4× | Cars & Mobility |
| Duster | 37.59× | Music & Radio |
| Burmese language | 53× | Politics & Society |
| Bus | 7.19× | Cars & Mobility |
| Chaz Bono | 41.28× | Movies & TV |
| Mandalay | 37.14× | Travel & Leisure |
| Rapid transit | 11.8× | Cars & Mobility |
| Public transport | 4.78× | Cars & Mobility |
| AutoScout24 | 2.81× | Cars & Mobility |
| Yangon | 32.57× | Travel & Leisure |
| Rail transport | 5.34× | Travel & Leisure |
| Flooding | 37.59× | Music & Radio |
| Thrissur | 28.75× | Travel & Leisure |
| Deutsche Bahn | 2.28× | Cars & Mobility |
| Deutschlandticket | 2.46× | Cars & Mobility |
| Myanmar | 25.77× | Travel & Leisure |
| Spacecraft | 5.71× | Travel & Leisure |
| EBay | 1.91× | Shopping |
| Watercraft | 4.82× | Home & Garden |
| Transport | 2.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.27 |
| Spirituality | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.25 |
| Convenience Orientation | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Brazil | 6.6% |
| United Kingdom | 5.4% |
See Tram audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tram have in Germany?
Tram has an estimated audience of 2,050,573 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Tram fans?
32.6% of Tram fans are female, 67.4% are male, with an average age of 43.2 years.
Which brands do Tram fans like most?
Tram fans show strongest brand affinity for Hovercraft (30.4×), Duster (37.59×), and Burmese language (53×) over the country average.
Where do Tram fans live in Germany?
Tram fans in Germany are most concentrated in Nordrhein-Westfalen (reach 326,444), Baden-Württemberg (reach 198,134), and Bayern (reach 194,972). These three regions account for the largest share of the active audience.
What other brands do Tram fans also like?
Beyond Tram itself, the audience over-indexes on Duster (37.59×), Burmese language (53×), Bus (7.19×), and Chaz Bono (41.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.