A data profile of the people who buy, follow and care about Tram in Brazil — modelled from more than twelve digital signal sources. Tram has an estimated audience of 3,709,968 people in Brazil.
The average Tram fan in Brazil is 39.9 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
The key figures that characterise the Tram profile in Brazil.
37.7% are female, 62.3% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 39.9 |
| Estimated audience size | 3,709,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Tram audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.4% |
| Brazil | 6.6% |
| United Kingdom | 5.4% |
Where the Tram audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~80K | 1.29× | |
| 02 | Rio de Janeiro | ~400K | 1.24× | |
| 03 | Rio Grande do Sul | ~300K | 1.18× | |
| 04 | Federal District | ~70K | 1.18× | |
| 05 | São Paulo | ~1M | 1.10× | |
| 06 | Pernambuco | ~200K | 1.10× | |
| 07 | Santa Catarina | ~200K | 1.09× | |
| 08 | Paraíba | ~80K | 1.07× | |
| 09 | Paraná | ~200K | 1.06× | |
| 10 | Minas Gerais | ~400K | 1.03× | |
| 11 | Rio Grande do Norte | ~60K | 1.02× | |
| 12 | Alagoas | ~50K | 1.01× | |
| 13 | Roraima | ~10K | 1.01× | |
| 14 | Sergipe | ~40K | 1.00× | |
| 15 | Espírito Santo | ~80K | 0.98× | |
| 16 | Mato Grosso do Sul | ~50K | 0.97× | |
| 17 | Rondônia | ~30K | 0.97× | |
| 18 | Tocantins | ~20K | 0.97× | |
| 19 | Amapá | ~10K | 0.97× | |
| 20 | Acre | ~10K | 0.97× | |
| 21 | Piauí | ~50K | 0.96× | |
| 22 | Bahia | ~200K | 0.91× | |
| 23 | Goiás | ~100K | 0.91× | |
| 24 | Maranhão | ~80K | 0.91× | |
| 25 | Ceará | ~100K | 0.90× | |
| 26 | Mato Grosso | ~60K | 0.87× | |
| 27 | Pará | ~100K | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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