Rascasse Audience Intelligence

Deutschlandticket Audience in Germany

A data profile of the people who buy, follow and care about Deutschlandticket in Germany — modelled from more than twelve digital signal sources. Deutschlandticket has an estimated audience of 12,423,744 people in Germany.

#118among Topic in Germany#7in Cars & Mobility

The average Deutschlandticket fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Public transport, Deutsche Bahn, Tagesschau, with strongest over-indexing on Public transport (6.58× the country average).

Demographically, the Deutschlandticket audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutschlandticket fan in Germany is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Public transport.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutschlandticket profile in Germany.

Audience size
12.4M
in Germany
Gender
46.6%♀
53.4% male
Age
40.6
average years
Country rank
#203
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deutschlandticket fans

46.6% are female, 53.4% are male, average age 40.6.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Deutschlandticket audience in Germany
MetricValue
Female46.6%
Male53.4%
Average age40.6
Estimated audience size12,423,744
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Deutschlandticket audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Deutschlandticket audience comes from Germany.

Worldwide audience distribution share by country for Deutschlandticket
CountryShare
Germany95.2%
Austria0.5%
Switzerland0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutschlandticket audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutschlandticket fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~700K1.24×
02Hamburg~300K1.24×
03Bremen~100K1.19×
04Sachsen~700K1.16×
05Niedersachsen~1.5M1.06×
06Bayern~2M1.04×
07Schleswig-Holstein~400K1.02×
08Nordrhein-Westfalen~2.5M0.97×
09Sachsen-Anhalt~300K0.97×
10Thüringen~300K0.97×
11Brandenburg~400K0.95×
12Baden-Württemberg~1.5M0.94×
13Rheinland-Pfalz~600K0.92×
14Hessen~800K0.85×
15Mecklenburg-Vorpommern~200K0.83×
16Saarland~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Deutschlandticket, Germany
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutschlandticket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutschlandticket audience
#·InterestCategoryAffinity×
01Public transportCars & Mobility6.58×
02Rail transportTravel & Leisure3.02×
03Deutsche BahnCars & Mobility2.96×
04FlixBusCars & Mobility2.79×
05Western UnionBusiness & Career2.59×
06Political scienceBusiness & Career2.19×
07TipicoGames2.07×
08MSNNews2.07×
09TagesschauMovies & TV1.95×
10TransfermarktSports1.85×
11VolunteeringPolitics & Society1.74×
12Der TagesspiegelNews1.71×
13Müller (company)Food & Beverages1.68×
14RTL TelevisionMovies & TV1.64×
15Netto Marken-DiscountShopping1.63×
16TattoosFashion & Accessoires1.61×
17DessertsFood & Beverages1.58×
18Solar energyHome & Garden1.56×
19InnovationBusiness & Career1.56×
20PostbankBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutschlandticket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutschlandticket audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.64×
PatriotismCONSERVATISM1.39×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutschlandticket audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
CreativityOPEN0.85×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deutschlandticket have in Germany?

Deutschlandticket has an estimated audience of 12,423,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deutschlandticket fans?

46.6% of Deutschlandticket fans are female, 53.4% are male, with an average age of 40.6 years.

03

Which brands do Deutschlandticket fans like most?

Deutschlandticket fans show strongest brand affinity for Public transport (6.58×), Deutsche Bahn (2.96×), and Tagesschau (1.95×) over the country average.

04

Where do Deutschlandticket fans live in Germany?

Deutschlandticket fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Deutschlandticket fans also like?

Beyond Deutschlandticket itself, the audience over-indexes on Deutsche Bahn (2.96×), Tagesschau (1.95×), FlixBus (2.79×), and Netto Marken-Discount (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Deutschlandticket audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutschlandticket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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