Deutschlandticket Audience in Germany
Deutschlandticket has an estimated audience of 12,129,154 people in Germany. 49.4% are female, 50.6% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Nathan Fillion, Satire, Deutsche Bahn, Public transport.
The average Deutschlandticket fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Nathan Fillion, Satire, with strongest over-indexing on Tagesschau (2.56× the country average). Demographically, the Deutschlandticket audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Deutschlandticket fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.6 |
| Estimated audience size | 12,129,154 |
Audience persona
The typical Deutschlandticket fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,752,444 | 1.04× |
| Bayern | 2,162,104 | 1.11× |
| Baden-Württemberg | 1,644,979 | 0.99× |
| Niedersachsen | 1,338,341 | 1.14× |
| Hessen | 822,204 | 0.89× |
| Berlin | 687,971 | 1.27× |
| Sachsen | 675,450 | 1.14× |
| Rheinland-Pfalz | 576,773 | 0.95× |
| Schleswig-Holstein | 442,694 | 1.02× |
| Hamburg | 348,912 | 1.27× |
| Brandenburg | 336,451 | 0.89× |
| Sachsen-Anhalt | 283,555 | 0.9× |
| Thüringen | 274,056 | 0.89× |
| Bremen | 126,021 | 1.21× |
| Mecklenburg-Vorpommern | 122,948 | 0.53× |
| Saarland | 113,585 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.56× | Movies & TV |
| Nathan Fillion | 9.46× | Movies & TV |
| Satire | 5.11× | Literature |
| Deutsche Bahn | 2.72× | Cars & Mobility |
| Public transport | 4.7× | Cars & Mobility |
| Western Union | 4.41× | Business & Career |
| Bryan Adams | 8.31× | Music & Radio |
| Transfermarkt | 2.63× | Sports |
| German television comedy | 5.21× | Movies & TV |
| Jotex | 19.88× | Shopping |
| RTL Television | 2.84× | Movies & TV |
| Pets | 1.55× | Pets & Animals |
| Adriana Lima | 7.65× | Fashion & Accessoires |
| Austrian Airlines | 7.72× | Travel & Leisure |
| Volvo S90 | 19.91× | Cars & Mobility |
| Automobiles | 1.57× | Cars & Mobility |
| Headphones | 3.96× | Technology & Electronics |
| Hapag-Lloyd | 9.16× | Travel & Leisure |
| Spiegel Online | 1.53× | News |
| REWE | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Quality Awareness | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.16 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.2% |
| Austria | 0.6% |
| Switzerland | 0.5% |
See Deutschlandticket audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Deutschlandticket have in Germany?
Deutschlandticket has an estimated audience of 12,129,154 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutschlandticket fans?
49.4% of Deutschlandticket fans are female, 50.6% are male, with an average age of 40.6 years.
Which brands do Deutschlandticket fans like most?
Deutschlandticket fans show strongest brand affinity for Tagesschau (2.56×), Nathan Fillion (9.46×), and Satire (5.11×) over the country average.
Where do Deutschlandticket fans live in Germany?
Deutschlandticket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,752,444), Bayern (reach 2,162,104), and Baden-Württemberg (reach 1,644,979). These three regions account for the largest share of the active audience.
What other brands do Deutschlandticket fans also like?
Beyond Deutschlandticket itself, the audience over-indexes on Nathan Fillion (9.46×), Satire (5.11×), Deutsche Bahn (2.72×), and Public transport (4.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutschlandticket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.