A data profile of the people who buy, follow and care about Bus in India — modelled from more than twelve digital signal sources. Bus has an estimated audience of 4,936,885 people in India.
Bus has an estimated audience of 4,936,885 people in India. 12.6% are female, 87.4% are male, average age 33.1. Top brand affinities: Tram, Elizabeth Banks, Indian Railways, Squash (sport), Young's.
Top brand affinities include Tram, Elizabeth Banks, Indian Railways, with strongest over-indexing on Tram (6.5× the country average).
Demographically, the Bus audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Bus fan in India is more male, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Tram.
The key figures that characterise the Bus profile in India.
12.6% are female, 87.4% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 12.6% |
| Male | 87.4% |
| Average age | 33.1 |
| Estimated audience size | 4,936,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Bus audience comes from India.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elizabeth Banks | Movies & TV | 14.16× | ||
| 02 | Tram | Cars & Mobility | 6.50× | ||
| 03 | Squash (sport) | Sports | 2.75× | ||
| 04 | Max Verstappen | Sports | 2.75× | ||
| 05 | Range Rover | Cars & Mobility | 2.75× | ||
| 06 | Indian Railways | Cars & Mobility | 2.57× | ||
| 07 | Public transport | Cars & Mobility | 1.89× | ||
| 08 | Škoda Auto | Cars & Mobility | 1.85× | ||
| 09 | Young's | Food & Beverages | 1.82× | ||
| 10 | Lodging | Travel & Leisure | 1.81× | ||
| 11 | First-time buyer | Shopping | 1.78× | ||
| 12 | Renovation | Home & Garden | 1.76× | ||
| 13 | Hindustan | Politics & Society | 1.74× | ||
| 14 | Microwave oven | Home & Garden | 1.71× | ||
| 15 | Innovation | Business & Career | 1.68× | ||
| 16 | Himalayas | Travel & Leisure | 1.66× | ||
| 17 | IKEA | Home & Garden | 1.63× | ||
| 18 | Bicycle | Cars & Mobility | 1.59× | ||
| 19 | Activism | Politics & Society | 1.54× | ||
| 20 | Anthropology | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.20× | |
| Indulgence | JOY | 1.67× | |
| Career Orientation | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Social Media Usage | JOY | 0.74× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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