A data profile of the people who buy, follow and care about Bus in Canada — modelled from more than twelve digital signal sources. Bus has an estimated audience of 3,495,235 people in Canada.
The average Bus fan in Canada is 42.6 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Used car, SUVs, with strongest over-indexing on Ice Hockey World Championships (1.51× the country average).
Demographically, the Bus audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Bus fan in Canada is more male, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Bus profile in Canada.
38.5% are female, 61.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 42.6 |
| Estimated audience size | 3,495,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Bus audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
Where the Bus audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~700K | 1.41× | |
| 02 | Ontario | ~2M | 1.24× | |
| 03 | Manitoba | ~200K | 1.17× | |
| 04 | Quebec | ~900K | 1.13× | |
| 05 | Alberta | ~500K | 1.13× | |
| 06 | Nova Scotia | ~100K | 0.93× | |
| 07 | New Brunswick | ~70K | 0.92× | |
| 08 | Saskatchewan | ~100K | 0.89× | |
| 09 | Prince Edward Island | ~10K | 0.78× | |
| 10 | Newfoundland and Labrador | ~40K | 0.68× |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.54× | ||
| 02 | Hyundai | Cars & Mobility | 2.54× | ||
| 03 | Solar energy | Home & Garden | 2.54× | ||
| 04 | Tabloid (newspaper format) | Literature | 2.54× | ||
| 05 | Vehicle insurance | Cars & Mobility | 2.54× | ||
| 06 | Hatchback | Cars & Mobility | 2.54× | ||
| 07 | Electric vehicle | Cars & Mobility | 2.54× | ||
| 08 | Mazda | Cars & Mobility | 2.54× | ||
| 09 | Cadillac | Cars & Mobility | 2.54× | ||
| 10 | Lexus | Cars & Mobility | 2.54× | ||
| 11 | Family car | Cars & Mobility | 2.54× | ||
| 12 | Credit (finance) | Business & Career | 2.42× | ||
| 13 | Volkswagen | Cars & Mobility | 2.29× | ||
| 14 | Toyota | Cars & Mobility | 1.97× | ||
| 15 | SUVs | Cars & Mobility | 1.85× | ||
| 16 | Real property | Home & Garden | 1.63× | ||
| 17 | Kijiji | Shopping | 1.58× | ||
| 18 | Subway | Food & Beverages | 1.58× | ||
| 19 | WestJet | Travel & Leisure | 1.56× | ||
| 20 | Ice Hockey World Championships | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.92× | |
| Family Orientation | CONSERVATISM | 1.58× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.70× | |
| Luxury Orientation | PREMIUM | 0.74× |
Bus has an estimated audience of 3,495,235 people in Canada, concentrated in Ontario and Quebec.
38.5% of Bus fans are female, 61.5% are male, with an average age of 42.6 years.
Bus fans show strongest brand affinity for Ice Hockey World Championships (1.51×), Used car (2.54×), and SUVs (1.85×) over the country average.
Bus fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~900K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Bus itself, the audience over-indexes on Used car (2.54×), SUVs (1.85×), Credit (finance) (2.42×), and Toyota (1.97×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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