A data profile of the people who buy, follow and care about Bus in Brazil — modelled from more than twelve digital signal sources. Bus has an estimated audience of 7,940,585 people in Brazil.
Bus has an estimated audience of 7,940,585 people in Brazil. 40.9% are female, 59.1% are male, average age 41.9. Top brand affinities: Used car, Formula One, Fiat 500, Lexus, Wearable technology.
Top brand affinities include Used car, Formula One, Fiat 500, with strongest over-indexing on Used car (6.22× the country average).
Demographically, the Bus audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The typical Bus fan in Brazil is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Used car.
The key figures that characterise the Bus profile in Brazil.
40.9% are female, 59.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 41.9 |
| Estimated audience size | 7,940,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Bus audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 6.22× | ||
| 02 | Fiat 500 | Cars & Mobility | 6.22× | ||
| 03 | Lexus | Cars & Mobility | 6.22× | ||
| 04 | BMW X1 | Cars & Mobility | 6.22× | ||
| 05 | Toyota Yaris | Cars & Mobility | 6.22× | ||
| 06 | Audi A3 | Cars & Mobility | 6.22× | ||
| 07 | Porsche 911 | Cars & Mobility | 6.22× | ||
| 08 | Family car | Cars & Mobility | 6.22× | ||
| 09 | Employment website | Business & Career | 6.22× | ||
| 10 | Subaru | Cars & Mobility | 6.22× | ||
| 11 | Mazda | Cars & Mobility | 6.22× | ||
| 12 | Audi Q3 | Cars & Mobility | 6.22× | ||
| 13 | Carcare | Cars & Mobility | 5.99× | ||
| 14 | Aston Martin | Cars & Mobility | 5.97× | ||
| 15 | Wearable technology | Technology & Electronics | 5.70× | ||
| 16 | Ford Ka | Cars & Mobility | 2.86× | ||
| 17 | Sweepstakes | Games | 2.85× | ||
| 18 | Public transport | Cars & Mobility | 2.56× | ||
| 19 | Formula One | Sports | 2.19× | ||
| 20 | Localiza | Cars & Mobility | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.16× | |
| Family Orientation | CONSERVATISM | 2.54× | |
| Travelling | THRILL | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.52× | |
| Spirituality | BALANCE | 0.60× | |
| Creativity | OPEN | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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