A data profile of the people who buy, follow and care about Bus in Spain — modelled from more than twelve digital signal sources. Bus has an estimated audience of 3,893,959 people in Spain.
Bus has an estimated audience of 3,893,959 people in Spain. 38.7% are female, 61.3% are male, average age 46.2. Top brand affinities: Iberia (airline), WhatsApp, Tesla Motors, Refrigerator, IBEX 35.
Top brand affinities include Iberia (airline), WhatsApp, Tesla Motors, with strongest over-indexing on Iberia (airline) (2.69× the country average).
Demographically, the Bus audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Bus fan in Spain is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Bus profile in Spain.
38.7% are female, 61.3% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 46.2 |
| Estimated audience size | 3,893,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Bus audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Motors | Cars & Mobility | 6.19× | ||
| 02 | DeWalt | Home & Garden | 6.19× | ||
| 03 | Satire | Literature | 4.90× | ||
| 04 | Stuttgart | Travel & Leisure | 4.77× | ||
| 05 | Tram | Cars & Mobility | 4.76× | ||
| 06 | Betfair | Games | 4.42× | ||
| 07 | Refrigerator | Home & Garden | 4.12× | ||
| 08 | Rayo Vallecano | Travel & Leisure | 3.73× | ||
| 09 | Solar energy | Home & Garden | 3.36× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 3.31× | ||
| 11 | Internet & Social Media | 2.83× | |||
| 12 | Iberia (airline) | Travel & Leisure | 2.69× | ||
| 13 | Volunteering | Politics & Society | 2.64× | ||
| 14 | IBEX 35 | Business & Career | 2.51× | ||
| 15 | Distilled beverage | Food & Beverages | 2.44× | ||
| 16 | Renewable energy | Business & Career | 2.41× | ||
| 17 | Bankinter | Business & Career | 1.93× | ||
| 18 | Caixabank | Business & Career | 1.79× | ||
| 19 | Banco Sabadell | Business & Career | 1.77× | ||
| 20 | Aldi | Shopping | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Quality Awareness | PREMIUM | 1.71× | |
| Community Orientation | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Creativity | OPEN | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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