A data profile of the people who buy, follow and care about Bus in France — modelled from more than twelve digital signal sources. Bus has an estimated audience of 3,430,147 people in France.
The average Bus fan in France is 42.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Family car, Tram, Breaking news, with strongest over-indexing on Family car (7.99× the country average).
Demographically, the Bus audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Bus fan in France is more male, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the Bus profile in France.
36.3% are female, 63.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 42.1 |
| Estimated audience size | 3,430,147 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Bus audience comes from France.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
Where the Bus audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.22× | |
| 02 | Hauts-de-France | ~400K | 1.20× | |
| 03 | Occitanie | ~400K | 1.20× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 1.12× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 1.10× | |
| 06 | Nouvelle-Aquitaine | ~300K | 1.10× | |
| 07 | Brittany | ~200K | 1.00× | |
| 08 | Grand Est | ~300K | 0.97× | |
| 09 | Normandy | ~200K | 0.90× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.86× | |
| 11 | Centre-Val de Loire | ~100K | 0.85× | |
| 12 | Pays de la Loire | ~200K | 0.81× | |
| 13 | Corsica | ~10K | 0.70× |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 7.99× | ||
| 02 | Tram | Cars & Mobility | 6.91× | ||
| 03 | Stuttgart | Travel & Leisure | 5.60× | ||
| 04 | Hatchback | Cars & Mobility | 4.51× | ||
| 05 | Breaking news | Movies & TV | 4.02× | ||
| 06 | Car dealership | Cars & Mobility | 3.99× | ||
| 07 | Permanent residency | Business & Career | 3.00× | ||
| 08 | Midi Libre | News | 2.80× | ||
| 09 | EBay | Shopping | 2.72× | ||
| 10 | Apartment | Business & Career | 2.39× | ||
| 11 | BlaBlaCar | Cars & Mobility | 2.17× | ||
| 12 | Innovation | Business & Career | 2.09× | ||
| 13 | Energy | Home & Garden | 1.96× | ||
| 14 | Google Maps | Internet & Social Media | 1.84× | ||
| 15 | Internet & Social Media | 1.82× | |||
| 16 | Documentary movies | Movies & TV | 1.81× | ||
| 17 | Home Appliances | Home & Garden | 1.79× | ||
| 18 | Personal finance | Business & Career | 1.62× | ||
| 19 | Carrefour | Shopping | 1.58× | ||
| 20 | AliExpress | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.21× | |
| Patriotism | CONSERVATISM | 3.00× | |
| Indulgence | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Bus has an estimated audience of 3,430,147 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
36.3% of Bus fans are female, 63.7% are male, with an average age of 42.1 years.
Bus fans show strongest brand affinity for Family car (7.99×), Tram (6.91×), and Breaking news (4.02×) over the country average.
Bus fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bus itself, the audience over-indexes on Tram (6.91×), Breaking news (4.02×), EBay (2.72×), and Midi Libre (2.8×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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