EBay Audience in France
EBay has an estimated audience of 10,977,276 people in France. 48.3% are female, 51.7% are male, average age 43.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Payment system, Oscaro, La Centrale, Google Maps, Crédit Industriel et Commercial.
The average EBay fan in France is 43.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Payment system, Oscaro, La Centrale, with strongest over-indexing on Payment system (6.59× the country average). Demographically, the EBay audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Auctions
Demographics of EBay fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 43.0 |
| Estimated audience size | 10,977,276 |
Audience persona
The typical EBay fan in France is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Payment system.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,444,401 | 0.73× |
| Auvergne-Rhône-Alpes | 1,170,179 | 0.91× |
| Grand Est | 1,057,207 | 1.19× |
| Hauts-de-France | 1,016,789 | 1.05× |
| Nouvelle-Aquitaine | 1,011,117 | 1.05× |
| Occitanie | 985,907 | 1.04× |
| Provence-Alpes-Côte d'Azur | 803,733 | 0.99× |
| Normandy | 606,268 | 1.13× |
| Bourgogne-Franche-Comté | 534,868 | 1.2× |
| Pays de la Loire | 517,362 | 0.85× |
| Brittany | 473,065 | 0.88× |
| Centre-Val de Loire | 463,237 | 1.12× |
| Corsica | 46,412 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Payment system | 6.59× | Shopping |
| Oscaro | 3.67× | Cars & Mobility |
| La Centrale | 3.26× | Cars & Mobility |
| Google Maps | 3.29× | Internet & Social Media |
| Crédit Industriel et Commercial | 4.27× | Business & Career |
| Norauto | 3.54× | Cars & Mobility |
| Boursorama | 2.33× | Business & Career |
| Shopping and fashion | 1.93× | Shopping |
| Electronic funds transfer | 3.91× | Business & Career |
| transavia | 2.9× | Travel & Leisure |
| La Banque postale | 2.92× | Business & Career |
| Business | 1.99× | Business & Career |
| Music | 1.71× | Business & Career |
| Kijiji | 19.69× | Shopping |
| Canada | 2.43× | Travel & Leisure |
| Bourse Direct | 3.77× | Business & Career |
| Ouest France | 1.62× | News |
| Mobile phones | 2.16× | Technology & Electronics |
| Doctolib | 1.92× | Health |
| Used car | 4.47× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.11 |
| Mindfulness | BALANCE | 1.89 |
| Community Orientation | OPEN | 1.73 |
| Indulgence | JOY | 1.63 |
| Price Sensitivity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.6% |
| Italy | 7.0% |
See EBay audiences in other countries
More Auctions audiences in France
- Whatnot (480,221)
- Artcurial (232,880)
- Hôtel Drouot (165,132)
- Phillips (auctioneers) (77,487)
- Millon (68,866)
Frequently asked questions
How many fans does EBay have in France?
EBay has an estimated audience of 10,977,276 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of EBay fans?
48.3% of EBay fans are female, 51.7% are male, with an average age of 43.0 years.
Which brands do EBay fans like most?
EBay fans show strongest brand affinity for Payment system (6.59×), Oscaro (3.67×), and La Centrale (3.26×) over the country average.
Where do EBay fans live in France?
EBay fans in France are most concentrated in Île-de-France (reach 1,444,401), Auvergne-Rhône-Alpes (reach 1,170,179), and Grand Est (reach 1,057,207). These three regions account for the largest share of the active audience.
What other brands do EBay fans also like?
Beyond EBay itself, the audience over-indexes on Oscaro (3.67×), La Centrale (3.26×), Google Maps (3.29×), and Crédit Industriel et Commercial (4.27×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.