Rascasse Audience Intelligence

Bus Audience in United States

Name: Bus — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Bus in United States — modelled from more than twelve digital signal sources. Bus has an estimated audience of 26,652,691 people in United States.

#764among Topic in United States #28in Cars & Mobility

The average Bus fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tram, Hatchback, Carcare, with strongest over-indexing on Tram (6.5× the country average).

Demographically, the Bus audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bus fan in United States is more male, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Tram.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bus profile in United States.

Audience size

26.7M

in United States

Gender

38.8%♀

61.2% male

Age

42.3

average years

Country rank

#1112

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Bus fans

38.8% are female, 61.2% are male, average age 42.3.

Fig. 02

Gender split

38.8%

Female

61.2%

Male

Demographic split for Bus audience in United States
Metric	Value
Female	38.8%
Male	61.2%
Average age	42.3
Estimated audience size	26,652,691

Fig. 03

Age distribution

Age distribution of the Bus audience in United States
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		18%
40-49		22%
50+		28%

Fig. 04

Worldwide distribution

23.5%

of the worldwide Bus audience comes from United States.

Worldwide audience distribution share by country for Bus
Country	Share
United States	23.5%
Brazil	7.0%
United Kingdom	5.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bus audience in United States is strongest.

Fig. 05

Top regions by affinity

Bus fans by region: top regions in United States
#	Region	Reach	×
01	Washington, District of Columbia	~200K	2.04×
02	Hawaii	~200K	1.83×
03	New York	~2.5M	1.55×
04	Louisiana	~500K	1.43×
05	Massachusetts	~700K	1.39×
06	California	~3.5M	1.23×
07	Maryland	~600K	1.23×
08	Washington	~600K	1.16×
09	Virginia	~700K	1.14×
10	New Jersey	~700K	1.10×
11	Florida	~2M	1.09×
12	Texas	~2.5M	1.07×
13	Arizona	~600K	1.07×
14	Connecticut	~300K	1.07×
15	Pennsylvania	~900K	1.05×
16	Nevada	~300K	1.04×
17	Rhode Island	~90K	1.04×
18	Georgia	~800K	1.01×
19	Wisconsin	~400K	1.01×
20	Oregon	~300K	1.00×
21	Delaware	~70K	0.99×
22	Illinois	~900K	0.97×
23	Maine	~90K	0.97×
24	Alaska	~50K	0.96×
25	North Dakota	~50K	0.95×
26	South Carolina	~400K	0.94×
27	Utah	~200K	0.94×
28	Minnesota	~400K	0.93×
29	North Carolina	~700K	0.92×
30	Michigan	~600K	0.92×
31	Indiana	~400K	0.92×
32	Arkansas	~200K	0.91×
33	Oklahoma	~300K	0.90×
34	New Mexico	~100K	0.90×
35	Colorado	~400K	0.89×
36	Nebraska	~100K	0.89×
37	Vermont	~40K	0.87×
38	Kentucky	~300K	0.85×
39	South Dakota	~50K	0.84×
40	Alabama	~300K	0.83×
41	Missouri	~400K	0.82×
42	Iowa	~200K	0.82×
43	Ohio	~700K	0.81×
44	Tennessee	~400K	0.81×
45	Kansas	~200K	0.81×
46	West Virginia	~100K	0.80×
47	New Hampshire	~80K	0.78×
48	Idaho	~100K	0.77×
49	Mississippi	~200K	0.76×
50	Montana	~50K	0.67×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bus audience
#	Interest	Category	×
01	Carcare	Cars & Mobility	6.73×
02	Auto show	Cars & Mobility	6.73×
03	City car	Cars & Mobility	6.73×
04	Car club	Cars & Mobility	6.73×
05	Tram	Cars & Mobility	6.50×
06	Antique car	Cars & Mobility	6.43×
07	Rolls-Royce Motor Cars	Cars & Mobility	6.17×
08	Hatchback	Cars & Mobility	6.13×
09	Volvo	Cars & Mobility	6.04×
10	Electric motorcycles and scooters	Cars & Mobility	5.84×
11	Coupé	Cars & Mobility	5.81×
12	Family car	Cars & Mobility	5.72×
13	Stuttgart	Travel & Leisure	5.69×
14	Alfa Romeo	Cars & Mobility	5.03×
15	Mazda	Cars & Mobility	4.61×
16	GMC	Cars & Mobility	4.23×
17	Jaguar Cars	Cars & Mobility	4.21×
18	Honda	Cars & Mobility	3.06×
19	CarGurus	Cars & Mobility	2.61×
20	Innovation	Business & Career	2.43×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Bus audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.81×
Need for Security	CONSERVATISM	1.67×
Career Orientation	POWER	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Bus audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.79×
Mindfulness	BALANCE	0.87×
Healthy Lifestyle	BALANCE	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Bus have in United States?

Bus has an estimated audience of 26,652,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Bus fans?

38.8% of Bus fans are female, 61.2% are male, with an average age of 42.3 years.

Which brands do Bus fans like most?

Bus fans show strongest brand affinity for Tram (6.5×), Hatchback (6.13×), and Carcare (6.73×) over the country average.

Where do Bus fans live in United States?

Bus fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

What other brands do Bus fans also like?

Beyond Bus itself, the audience over-indexes on Hatchback (6.13×), Carcare (6.73×), Auto show (6.73×), and Antique car (6.43×) compared to the United States average.

Appendix

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See Bus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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