Bus Audience in United States

Bus has an estimated audience of 26,652,691 people in United States. 38.8% are female, 61.2% are male, average age 42.3. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Bus fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bus audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bus fans

Demographic split for Bus audience in United States
MetricValue
Female38.8%
Male61.2%
Average age42.3
Estimated audience size26,652,691

Audience persona

The typical Bus fan in United States is more male, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bus in United States
RegionReachAffinity
California3,800,6151.3×
New York2,589,7871.74×
Texas2,527,3771.1×
Florida2,085,5751.16×
Pennsylvania988,3701.1×
Illinois908,4241.02×
Georgia804,8370.98×
New Jersey781,8091.15×
Massachusetts771,6751.47×
Virginia763,5001.18×
North Carolina738,0240.92×
Ohio684,1700.83×
Washington662,5641.24×
Michigan661,1060.95×
Arizona594,6411.09×
Maryland585,2371.28×
Indiana454,2960.93×
Tennessee436,5900.82×
Wisconsin398,8560.99×
Colorado388,1640.92×
Missouri358,8570.84×
Minnesota356,0370.93×
Louisiana335,9550.98×
Oregon332,1041.09×
South Carolina303,3930.76×
Alabama295,2180.79×
Nevada287,5491.12×
Connecticut278,0271.04×
Kentucky274,8260.82×
Oklahoma247,8820.84×
Utah231,8800.97×
Hawaii216,0931.89×
Iowa174,8040.8×
Washington, District of Columbia171,4112.14×
Kansas163,0870.78×
Arkansas160,6250.73×
Mississippi157,5790.72×
New Mexico121,2200.91×
Nebraska119,5550.89×
Idaho102,3470.77×
West Virginia94,8820.76×
Maine92,7790.97×
Rhode Island86,2121.02×
New Hampshire80,0950.76×
Delaware72,7490.99×
Alaska51,0060.89×
North Dakota48,1760.88×
Montana45,1550.61×
South Dakota44,8850.73×
Vermont39,1490.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bus audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage25.5×Cars & Mobility
CarGurus6.73×Cars & Mobility
Income tax13.19×Business & Career
Lewis Hamilton9.25×Sports
Charles, Prince of Wales18.87×Politics & Society
Tram5.98×Cars & Mobility
Honda HR-V18×Cars & Mobility
Houston Astros5.65×Sports
Carcare6.59×Cars & Mobility
Livemusic3.47×Music & Radio
Superman1.74×Movies & TV
Hatchback5.53×Cars & Mobility
MSN2.49×News
Los Angeles Dodgers4.45×Sports
Staples (Canada)3.18×Business & Career
Auto show5.91×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bus audience
TraitClusterScore
Family OrientationCONSERVATISM1.92
Luxury OrientationPREMIUM1.63
Early Adopter MentalityPOWER1.45
Need for SecurityCONSERVATISM1.4
LGBTQ+ IdentityOPEN1.32
Career OrientationPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Bus
CountryShare
United States23.5%
Brazil7.0%
United Kingdom5.9%

See Bus audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bus have in United States?

Bus has an estimated audience of 26,652,691 people in United States, concentrated in California and New York.

What is the gender split and age of Bus fans?

38.8% of Bus fans are female, 61.2% are male, with an average age of 42.3 years.

Which brands do Bus fans like most?

Bus fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Bus fans live in United States?

Bus fans in United States are most concentrated in California (reach 3,800,615), New York (reach 2,589,787), and Texas (reach 2,527,377). These three regions account for the largest share of the active audience.

What other brands do Bus fans also like?

Beyond Bus itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (25.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.