Rascasse Audience Intelligence

Stuttgart Audience in United States

A data profile of the people who buy, follow and care about Stuttgart in United States — modelled from more than twelve digital signal sources. Stuttgart has an estimated audience of 8,533,529 people in United States.

#67among City in United States#262among POI in United States#360in Travel & Leisure

The average Stuttgart fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baden-Württemberg, CarGurus, Bus, with strongest over-indexing on Baden-Württemberg (18.02× the country average).

Demographically, the Stuttgart audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stuttgart fan in United States is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Baden-Württemberg.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stuttgart profile in United States.

Audience size
8.5M
in United States
Gender
27.3%♀
72.7% male
Age
42.7
average years
Country rank
#4166
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stuttgart fans

27.3% are female, 72.7% are male, average age 42.7.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Stuttgart audience in United States
MetricValue
Female27.3%
Male72.7%
Average age42.7
Estimated audience size8,533,529
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Stuttgart audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4923%
50+28%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Stuttgart audience comes from United States.

Worldwide audience distribution share by country for Stuttgart
CountryShare
United States19.4%
Germany18.9%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stuttgart audience in United States is strongest.

Fig. 05

Top regions by affinity

Stuttgart fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~600K8.19×
02Washington, District of Columbia~60K2.34×
03Virginia~300K1.39×
04Colorado~200K1.17×
05Massachusetts~200K1.14×
06New York~500K1.12×
07Washington~200K1.12×
08Maryland~200K1.11×
09California~1M1.07×
10Oregon~100K1.06×
11Florida~600K1.02×
12Hawaii~40K1.02×
13Alaska~20K1.01×
14Illinois~300K0.95×
15Georgia~200K0.95×
16North Carolina~200K0.93×
17Connecticut~80K0.92×
18Utah~70K0.92×
19Vermont~10K0.92×
20Kansas~60K0.90×
21Rhode Island~20K0.89×
22New Jersey~200K0.88×
23New Hampshire~30K0.88×
24Maine~30K0.87×
25Texas~600K0.86×
26South Carolina~100K0.86×
27Montana~20K0.85×
28Arizona~100K0.84×
29Minnesota~100K0.84×
30Idaho~40K0.83×
31Missouri~100K0.82×
32Tennessee~100K0.80×
33Michigan~200K0.79×
34Wisconsin~100K0.79×
35Alabama~90K0.79×
36Pennsylvania~200K0.78×
37Nevada~60K0.77×
38Nebraska~30K0.76×
39Delaware~20K0.76×
40North Dakota~10K0.76×
41Kentucky~80K0.75×
42New Mexico~30K0.75×
43South Dakota~10K0.75×
44Iowa~50K0.74×
45Indiana~100K0.73×
46Ohio~200K0.71×
47Louisiana~80K0.71×
48Oklahoma~70K0.71×
49Mississippi~50K0.68×
50West Virginia~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Stuttgart, United States
0.67×1.00×8.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stuttgart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stuttgart audience
#·InterestCategoryAffinity×
01Automotive industry in GermanyCars & Mobility18.61×
02Baden-WürttembergTravel & Leisure18.02×
03Kurt RussellMovies & TV6.39×
04CarGurusCars & Mobility5.77×
05BusCars & Mobility5.69×
06VanCars & Mobility5.35×
07General MotorsCars & Mobility5.12×
08Car classificationCars & Mobility5.10×
09Haul truckCars & Mobility4.82×
10Commercial vehicleCars & Mobility4.65×
11Kelley Blue BookMovies & TV4.53×
12Dump truckCars & Mobility4.52×
13WheelCars & Mobility3.65×
14RoadTravel & Leisure3.65×
15EngineCars & Mobility3.65×
16CarMaxCars & Mobility3.53×
17SUVsCars & Mobility3.02×
18AutoZoneCars & Mobility2.92×
19AutomobilesCars & Mobility2.00×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stuttgart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stuttgart audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.17×
PatriotismCONSERVATISM1.82×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stuttgart audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.93×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stuttgart have in United States?

Stuttgart has an estimated audience of 8,533,529 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stuttgart fans?

27.3% of Stuttgart fans are female, 72.7% are male, with an average age of 42.7 years.

03

Which brands do Stuttgart fans like most?

Stuttgart fans show strongest brand affinity for Baden-Württemberg (18.02×), CarGurus (5.77×), and Bus (5.69×) over the country average.

04

Where do Stuttgart fans live in United States?

Stuttgart fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Stuttgart fans also like?

Beyond Stuttgart itself, the audience over-indexes on CarGurus (5.77×), Bus (5.69×), General Motors (5.12×), and Wheel (3.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stuttgart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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