Rascasse Audience Intelligence

Baden-Württemberg Audience in United States

A data profile of the people who buy, follow and care about Baden-Württemberg in United States — modelled from more than twelve digital signal sources. Baden-Württemberg has an estimated audience of 4,559,357 people in United States.

#98among Region in United States#511among POI in United States#611in Travel & Leisure

The average Baden-Württemberg fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Stuttgart, FIFA World Cup, NASDAQ, with strongest over-indexing on Stuttgart (18.02× the country average).

Demographically, the Baden-Württemberg audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baden-Württemberg fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Stuttgart.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baden-Württemberg profile in United States.

Audience size
4.6M
in United States
Gender
27.7%♀
72.3% male
Age
44.0
average years
Country rank
#7231
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baden-Württemberg fans

27.7% are female, 72.3% are male, average age 44.0.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Baden-Württemberg audience in United States
MetricValue
Female27.7%
Male72.3%
Average age44.0
Estimated audience size4,559,357
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Baden-Württemberg audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4925%
50+30%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Baden-Württemberg audience comes from United States.

Worldwide audience distribution share by country for Baden-Württemberg
CountryShare
Germany29.3%
United States13.6%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baden-Württemberg audience in United States is strongest.

Fig. 05

Top regions by affinity

Baden-Württemberg fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.17×
02North Dakota~10K1.13×
03Pennsylvania~200K1.12×
04Virginia~100K1.12×
05Vermont~9K1.12×
06South Dakota~10K1.09×
07New York~300K1.07×
08Alaska~10K1.06×
09Montana~10K1.05×
10Massachusetts~90K1.03×
11Rhode Island~10K1.03×
12Washington~90K1.02×
13Oregon~50K1.01×
14West Virginia~20K1.01×
15New Hampshire~20K1.01×
16Delaware~10K1.01×
17Hawaii~20K1.00×
18Maine~20K1.00×
19Idaho~20K0.99×
20Indiana~80K0.98×
21Maryland~80K0.98×
22Minnesota~60K0.98×
23Connecticut~40K0.98×
24Nebraska~20K0.98×
25Iowa~40K0.97×
26Mississippi~40K0.97×
27New Mexico~20K0.97×
28Ohio~100K0.96×
29Utah~40K0.96×
30Arkansas~40K0.96×
31Kansas~30K0.96×
32Illinois~100K0.95×
33Colorado~70K0.95×
34Wisconsin~70K0.95×
35Kentucky~50K0.95×
36Oklahoma~50K0.95×
37North Carolina~100K0.94×
38Michigan~100K0.94×
39South Carolina~60K0.94×
40Missouri~70K0.93×
41Alabama~60K0.93×
42Louisiana~50K0.93×
43Nevada~40K0.93×
44Tennessee~80K0.91×
45New Jersey~100K0.90×
46Georgia~100K0.88×
47Arizona~80K0.88×
48California~400K0.86×
49Florida~200K0.79×
50Texas~300K0.73×
Fig. 06

Affinity by region

Affinity by region — Baden-Württemberg, United States
0.73×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baden-Württemberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baden-Württemberg audience
#·InterestCategoryAffinity×
01SC FreiburgSports24.72×
02StuttgartTravel & Leisure18.02×
03DAXBusiness & Career7.25×
04Compact carCars & Mobility4.72×
05NASDAQBusiness & Career4.40×
06Solar energyHome & Garden3.75×
07Lawn mowerHome & Garden3.75×
08FIFA World CupSports3.43×
09Dump truckCars & Mobility3.24×
10United Parcel ServiceBusiness & Career3.19×
11CarGurusCars & Mobility3.08×
12Vehicle insuranceCars & Mobility2.63×
13Home AppliancesHome & Garden2.18×
14T-MobileTechnology & Electronics2.09×
15Burger KingFood & Beverages2.09×
16Wendy'sFood & Beverages2.04×
17EBayShopping1.85×
18Home improvementHome & Garden1.79×
19WalmartShopping1.61×
20CookingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baden-Württemberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baden-Württemberg audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Need for SecurityCONSERVATISM1.75×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baden-Württemberg audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
MindfulnessBALANCE0.77×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baden-Württemberg have in United States?

Baden-Württemberg has an estimated audience of 4,559,357 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baden-Württemberg fans?

27.7% of Baden-Württemberg fans are female, 72.3% are male, with an average age of 44.0 years.

03

Which brands do Baden-Württemberg fans like most?

Baden-Württemberg fans show strongest brand affinity for Stuttgart (18.02×), FIFA World Cup (3.43×), and NASDAQ (4.4×) over the country average.

04

Where do Baden-Württemberg fans live in United States?

Baden-Württemberg fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Baden-Württemberg fans also like?

Beyond Baden-Württemberg itself, the audience over-indexes on FIFA World Cup (3.43×), NASDAQ (4.4×), Solar energy (3.75×), and United Parcel Service (3.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Baden-Württemberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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