Baden-Württemberg Audience in United States

Baden-Württemberg has an estimated audience of 4,559,357 people in United States. 27.7% are female, 72.3% are male, average age 44.0. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Baden-Württemberg audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Baden-Württemberg fans

Demographic split for Baden-Württemberg audience in United States
MetricValue
Female27.7%
Male72.3%
Average age44.0
Estimated audience size4,559,357

Audience persona

The typical Baden-Württemberg fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baden-Württemberg audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
FIFA World Cup3.08×Sports
Charles, Prince of Wales18.87×Politics & Society
NASDAQ4.01×Business & Career
MSN2.54×News
Stuttgart6.54×Travel & Leisure
Staples (Canada)2.99×Business & Career
Planet Fitness2.24×Sports
AutoZone2.23×Cars & Mobility
DAX7.22×Business & Career
Dump truck3.68×Cars & Mobility
Photochromic lens14.01×Health
Motorcycle accessories4.6×Cars & Mobility
Carvana3.44×Cars & Mobility
Financial services2.2×Business & Career
Dentistry2.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baden-Württemberg audience
TraitClusterScore
PatriotismCONSERVATISM2
Quality AwarenessPREMIUM1.87
Need for SecurityCONSERVATISM1.62
Luxury OrientationPREMIUM1.58
Risk AppetiteTHRILL1.56
Design AffinityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Baden-Württemberg
CountryShare
Germany29.4%
United States13.6%
Italy6.9%

See Baden-Württemberg audiences in other countries

More Region audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Baden-Württemberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.