Rascasse Audience Intelligence

Florida Audience in United States

A data profile of the people who buy, follow and care about Florida in United States — modelled from more than twelve digital signal sources. Florida has an estimated audience of 70,758,765 people in United States.

#2among Region in United States#5among POI in United States#10in Travel & Leisure

The average Florida fan in United States is 41.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include O'Reilly Auto Parts, Florida Lottery, South Florida, with strongest over-indexing on O'Reilly Auto Parts (1.5× the country average).

Demographically, the Florida audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Florida fan in United States is more female, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florida profile in United States.

Audience size
70.8M
in United States
Gender
56.5%♀
43.5% male
Age
41.6
average years
Country rank
#189
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Florida fans

56.5% are female, 43.5% are male, average age 41.6.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Florida audience in United States
MetricValue
Female56.5%
Male43.5%
Average age41.6
Estimated audience size70,758,765
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Florida audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

59.7%

of the worldwide Florida audience comes from United States.

Worldwide audience distribution share by country for Florida
CountryShare
United States59.7%
United Kingdom3.8%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~17M3.84×
02Georgia~2.5M1.18×
03Oregon~1M1.18×
04Maine~300K1.13×
05Indiana~1.5M1.09×
06South Carolina~1M1.08×
07Connecticut~800K1.08×
08Vermont~100K1.08×
09Massachusetts~1.5M1.07×
10Kentucky~900K1.06×
11New Hampshire~300K1.06×
12Michigan~2M1.05×
13Ohio~2.5M1.04×
14South Dakota~200K1.04×
15Tennessee~1.5M1.03×
16Minnesota~1M1.03×
17New York~4M1.02×
18New Jersey~2M1.02×
19Louisiana~900K1.02×
20North Carolina~2M1.01×
21Mississippi~600K1.01×
22Iowa~600K1.01×
23Virginia~1.5M1.00×
24Wisconsin~1M1.00×
25Alabama~1M1.00×
26Rhode Island~200K1.00×
27Pennsylvania~2.5M0.99×
28Missouri~1M0.99×
29Illinois~2M0.95×
30Maryland~1M0.95×
31Kansas~500K0.93×
32North Dakota~100K0.93×
33Delaware~200K0.92×
34West Virginia~300K0.91×
35Arkansas~500K0.90×
36Washington, District of Columbia~200K0.89×
37Nebraska~300K0.88×
38Texas~5M0.86×
39Colorado~900K0.85×
40Oklahoma~700K0.85×
41Alaska~100K0.83×
42Montana~200K0.82×
43Washington~1M0.78×
44Nevada~500K0.76×
45Utah~500K0.76×
46Idaho~300K0.75×
47New Mexico~300K0.74×
48Arizona~1M0.73×
49California~5.5M0.70×
50Hawaii~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Florida, United States
0.70×1.00×3.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florida audience
#·InterestCategoryAffinity×
01Delta Delta DeltaBusiness & Career4.60×
02Kappa DeltaBusiness & Career4.49×
03Disney's Hollywood StudiosTravel & Leisure2.15×
04Miami HurricanesSports2.14×
05Florida LotteryGames2.02×
06Disney's Animal KingdomTravel & Leisure1.84×
07Florida State UniversityBusiness & Career1.79×
08Disneyland ParisTravel & Leisure1.75×
09Tampa Bay AreaTravel & Leisure1.74×
10Broward County, FloridaTravel & Leisure1.74×
11Greater OrlandoTravel & Leisure1.74×
12West Palm Beach, FloridaTravel & Leisure1.67×
13Central FloridaTravel & Leisure1.65×
14Universal OrlandoTravel & Leisure1.59×
15Miami-Dade County, FloridaTravel & Leisure1.58×
16Florida State Seminoles footballSports1.58×
17South FloridaTravel & Leisure1.57×
18Rhianna (singer)Music & Radio1.56×
19University of FloridaBusiness & Career1.54×
20O'Reilly Auto PartsCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florida audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.95×
Social Media UsageJOY0.93×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florida audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.68×
Urban LifestyleOPEN0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Florida have in United States?

Florida has an estimated audience of 70,758,765 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Florida fans?

56.5% of Florida fans are female, 43.5% are male, with an average age of 41.6 years.

03

Which brands do Florida fans like most?

Florida fans show strongest brand affinity for O'Reilly Auto Parts (1.5×), Florida Lottery (2.02×), and South Florida (1.57×) over the country average.

04

Where do Florida fans live in United States?

Florida fans in United States are most concentrated in Florida (reach ~17M), California (reach ~5.5M), and Texas (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Florida fans also like?

Beyond Florida itself, the audience over-indexes on Florida Lottery (2.02×), South Florida (1.57×), Tampa Bay Area (1.74×), and Miami-Dade County, Florida (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Florida audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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