Florida Audience in United States

Florida logo

Florida has an estimated audience of 70,758,765 people in United States. 56.5% are female, 43.5% are male, average age 41.6. Top regions: Florida, California, Texas. Top brand affinities: O'Reilly Auto Parts, Florida Lottery, South Florida, Tampa Bay Area, Rhianna (singer).

The average Florida fan in United States is 41.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include O'Reilly Auto Parts, Florida Lottery, South Florida, with strongest over-indexing on O'Reilly Auto Parts (1.5× the country average). Demographically, the Florida audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Florida fans

Demographic split for Florida audience in United States
MetricValue
Female56.5%
Male43.5%
Average age41.6
Estimated audience size70,758,765

Audience persona

The typical Florida fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Florida in United States
RegionReachAffinity
Florida17,010,0003.67×
California5,871,8560.75×
Texas5,374,9310.88×
New York4,171,6251.06×
Georgia2,595,5181.19×
Pennsylvania2,337,6810.98×
Illinois2,295,5900.97×
Ohio2,295,1151.05×
North Carolina2,232,2541.05×
Michigan1,960,6511.06×
New Jersey1,846,8461.03×
Virginia1,753,0141.02×
Massachusetts1,587,5471.14×
Tennessee1,465,6811.03×
Indiana1,443,5501.12×
Maryland1,176,4700.97×
Washington1,175,0590.83×
Oregon1,118,7501.38×
South Carolina1,117,5141.05×
Minnesota1,097,9961.08×
Missouri1,088,0340.95×
Arizona1,031,5000.71×
Wisconsin1,022,5010.96×
Colorado985,3880.88×
Kentucky944,7101.06×
Alabama920,1320.93×
Louisiana883,2810.97×
Connecticut781,0341.1×
Oklahoma660,4690.84×
Iowa560,7730.96×
Mississippi555,8800.95×
Nevada545,7070.8×
Kansas513,0540.92×
Utah492,7170.78×
Arkansas490,7790.84×
New Hampshire301,8401.08×
Nebraska292,3600.82×
Maine291,2871.15×
West Virginia286,2470.87×
New Mexico257,1000.72×
Idaho253,3210.71×
Rhode Island219,6130.98×
Hawaii215,4370.71×
Washington, District of Columbia201,0250.95×
Delaware170,7720.87×
South Dakota166,2961.02×
Montana160,0810.82×
Vermont137,7801.11×
North Dakota124,8800.86×
Alaska107,6870.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Florida audience
BrandAffinityCategory
O'Reilly Auto Parts1.5×Cars & Mobility
Florida Lottery2.02×Games
South Florida1.57×Travel & Leisure
Tampa Bay Area1.74×Travel & Leisure
Rhianna (singer)1.56×Music & Radio
Miami-Dade County, Florida1.58×Travel & Leisure
Disneyland Paris1.75×Travel & Leisure
Central Florida1.65×Travel & Leisure
Universal Orlando1.59×Travel & Leisure
Florida State Seminoles football1.58×Sports
Disney's Animal Kingdom1.84×Travel & Leisure
Miami Hurricanes2.14×Sports
Broward County, Florida1.74×Travel & Leisure
Greater Orlando1.74×Travel & Leisure
University of Florida1.54×Business & Career
Florida Panthers1.66×Sports
Disney's Hollywood Studios2.15×Travel & Leisure
Delta Delta Delta4.6×Business & Career
Kappa Delta4.49×Business & Career
Florida State University1.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Florida audience
TraitClusterScore
ExtroversionTHRILL1.23
SustainabilityBALANCE1.14
Sports ActivityPOWER1.13
Design AffinityPREMIUM1.11
Early Adopter MentalityPOWER1.09
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Florida
CountryShare
United States59.8%
United Kingdom3.8%
Canada3.1%

See Florida audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Florida have in United States?

Florida has an estimated audience of 70,758,765 people in United States, concentrated in Florida and California.

What is the gender split and age of Florida fans?

56.5% of Florida fans are female, 43.5% are male, with an average age of 41.6 years.

Which brands do Florida fans like most?

Florida fans show strongest brand affinity for O'Reilly Auto Parts (1.5×), Florida Lottery (2.02×), and South Florida (1.57×) over the country average.

Where do Florida fans live in United States?

Florida fans in United States are most concentrated in Florida (reach 17,010,000), California (reach 5,871,856), and Texas (reach 5,374,931). These three regions account for the largest share of the active audience.

What other brands do Florida fans also like?

Beyond Florida itself, the audience over-indexes on Florida Lottery (2.02×), South Florida (1.57×), Tampa Bay Area (1.74×), and Rhianna (singer) (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.