Broward County, Florida Audience in United States

Broward County, Florida logo

Broward County, Florida has an estimated audience of 5,621,975 people in United States. 51.2% are female, 48.8% are male, average age 41.2. Top regions: Florida, Texas, California. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Google Home.

The average Broward County, Florida fan in United States is 41.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (10.56× the country average). Demographically, the Broward County, Florida audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Broward County, Florida fans

Demographic split for Broward County, Florida audience in United States
MetricValue
Female51.2%
Male48.8%
Average age41.2
Estimated audience size5,621,975

Audience persona

The typical Broward County, Florida fan in United States is balanced, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Broward County, Florida in United States
RegionReachAffinity
Florida4,216,48112.48×
Texas377,5190.78×
California353,3840.57×
New York344,2811.1×
Georgia316,8301.83×
North Carolina191,8331.13×
Pennsylvania165,9860.88×
Illinois162,1040.87×
Ohio152,3030.88×
Virginia148,7071.09×
New Jersey140,2630.98×
Michigan116,9870.8×
Tennessee112,4681×
Massachusetts104,3200.94×
Maryland99,4031.03×
South Carolina97,2811.15×
Alabama96,3031.23×
Indiana83,9820.82×
Arizona70,2960.61×
Louisiana68,2910.94×
Washington63,5500.56×
Kentucky62,6180.89×
Colorado60,9910.69×
Missouri60,4110.67×
Wisconsin54,7910.65×
Connecticut53,8820.96×
Minnesota53,0200.66×
Mississippi41,7210.9×
Oklahoma35,5820.57×
Nevada34,8860.64×
Oregon32,4440.5×
Arkansas30,4900.66×
Kansas27,0460.61×
Iowa26,9690.58×
Utah25,7180.51×
Washington, District of Columbia24,7641.47×
West Virginia17,2740.66×
Nebraska16,1470.57×
New Hampshire15,9690.72×
Rhode Island15,4200.86×
Maine13,9030.69×
Delaware12,6080.81×
Idaho12,0610.43×
New Mexico11,8350.42×
Hawaii10,7780.45×
Montana6,5060.42×
Vermont6,2640.63×
South Dakota5,7880.45×
Alaska5,4660.45×
North Dakota5,3720.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broward County, Florida audience
BrandAffinityCategory
Goop10.56×Internet & Social Media
Governor of Michigan13.68×Politics & Society
Wok10.59×Food & Beverages
Grinch5.59×Movies & TV
Google Home8.95×Technology & Electronics
Vocal harmony6.06×Music & Radio
Hibachi10.4×Food & Beverages
headspace11.81×Health
Nationality2.47×Politics & Society
Nebraska Cornhuskers football4.14×Sports
Cherish (group)12.09×Music & Radio
Home construction1.57×Home & Garden
Hipster10.35×Politics & Society
Fairy godmother7.82×Literature
Jesse Plemons3.6×Movies & TV
Grace Slick9.09×Music & Radio
TV Fanatic10.41×Movies & TV
No Escape (1994 film)10.94×Movies & TV
Kikar HaShabbat15.9×News
El Paso County, Colorado12.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broward County, Florida audience
TraitClusterScore
Risk AppetiteTHRILL2.54
Luxury OrientationPREMIUM2.32
PatriotismCONSERVATISM1.54
ExtroversionTHRILL1.49
IndulgenceJOY1.41
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Broward County, Florida
CountryShare
United States76.4%
Canada3.4%
United Kingdom2.4%

See Broward County, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Broward County, Florida have in United States?

Broward County, Florida has an estimated audience of 5,621,975 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Broward County, Florida fans?

51.2% of Broward County, Florida fans are female, 48.8% are male, with an average age of 41.2 years.

Which brands do Broward County, Florida fans like most?

Broward County, Florida fans show strongest brand affinity for Goop (10.56×), Governor of Michigan (13.68×), and Wok (10.59×) over the country average.

Where do Broward County, Florida fans live in United States?

Broward County, Florida fans in United States are most concentrated in Florida (reach 4,216,481), Texas (reach 377,519), and California (reach 353,384). These three regions account for the largest share of the active audience.

What other brands do Broward County, Florida fans also like?

Beyond Broward County, Florida itself, the audience over-indexes on Governor of Michigan (13.68×), Wok (10.59×), Grinch (5.59×), and Google Home (8.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broward County, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.