Babe Ruth Audience in United States

Babe Ruth logo

Babe Ruth has an estimated audience of 3,812,305 people in United States. 30.3% are female, 69.7% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Aaron Judge, Florida Lottery, Barry Bonds, Mickey Mantle, Nolan Ryan.

The average Babe Ruth fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Judge, Florida Lottery, Barry Bonds, with strongest over-indexing on Aaron Judge (44.12× the country average). Demographically, the Babe Ruth audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Babe Ruth fans

Demographic split for Babe Ruth audience in United States
MetricValue
Female30.3%
Male69.7%
Average age41.1
Estimated audience size3,812,305

Audience persona

The typical Babe Ruth fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Aaron Judge.

Top regions in United States

Top regions ranked by reach for Babe Ruth in United States
RegionReachAffinity
California468,5691.12×
Texas325,9630.99×
New York261,1381.23×
Florida230,7720.89×
Pennsylvania156,4821.22×
Illinois138,4511.09×
Ohio136,4491.16×
Georgia125,6701.07×
New Jersey117,3131.21×
North Carolina111,9890.98×
Michigan99,8941×
Virginia91,3770.98×
Massachusetts84,5331.13×
Tennessee83,0451.09×
Indiana75,9751.09×
Arizona73,2510.94×
Washington72,8570.95×
Maryland72,0861.1×
Missouri70,3221.14×
Wisconsin57,2191×
South Carolina54,8390.96×
Colorado54,5640.91×
Minnesota54,3881×
Alabama53,2481×
Kentucky51,5201.08×
Louisiana49,9451.02×
Connecticut45,0701.18×
Oklahoma44,1211.04×
Oregon41,4180.95×
Utah33,7620.99×
Nevada33,5410.91×
Iowa33,0981.05×
Arkansas32,3501.03×
Kansas31,7511.06×
Mississippi30,0460.96×
Nebraska20,1221.05×
West Virginia19,9781.13×
Idaho18,3990.96×
New Mexico16,6190.87×
New Hampshire14,1060.94×
Maine12,8090.94×
Hawaii12,4150.76×
Rhode Island11,9050.98×
Washington, District of Columbia10,7910.94×
Delaware9,9220.94×
Montana9,4400.89×
South Dakota7,9520.9×
North Dakota7,6410.98×
Vermont5,4010.81×
Alaska5,0040.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Babe Ruth audience
BrandAffinityCategory
Aaron Judge44.12×Sports
Florida Lottery34.81×Games
Barry Bonds67.05×Sports
Mickey Mantle64.93×Sports
Nolan Ryan62.28×Sports
Miami Hurricanes football28.38×Sports
Pérez Art Museum Miami65.76×Arts & Culture
Miami Hurricanes25.77×Sports
Willie Mays65.58×Sports
Joe DiMaggio43.14×Sports
Derek Jeter30.19×Sports
Los Pichy Boys54.69×Music & Radio
Miami Hurricanes baseball51.75×Sports
St. Louis Cardinals10.69×Sports
Zoo Miami55.31×Travel & Leisure
Member state of the European Union28.25×Politics & Society
Stonehenge19.06×Travel & Leisure
Santiago de Cuba21.36×Travel & Leisure
D. R. Horton33.85×Home & Garden
London Zoo22.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Babe Ruth audience
TraitClusterScore
PatriotismCONSERVATISM2.16
TraditionCONSERVATISM1.18
Community OrientationOPEN1.14
Risk AppetiteTHRILL1.14
ExtroversionTHRILL1.13
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Babe Ruth
CountryShare
United States69.4%
Canada5.9%
United Kingdom2.7%

See Babe Ruth audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Babe Ruth have in United States?

Babe Ruth has an estimated audience of 3,812,305 people in United States, concentrated in California and Texas.

What is the gender split and age of Babe Ruth fans?

30.3% of Babe Ruth fans are female, 69.7% are male, with an average age of 41.1 years.

Which brands do Babe Ruth fans like most?

Babe Ruth fans show strongest brand affinity for Aaron Judge (44.12×), Florida Lottery (34.81×), and Barry Bonds (67.05×) over the country average.

Where do Babe Ruth fans live in United States?

Babe Ruth fans in United States are most concentrated in California (reach 468,569), Texas (reach 325,963), and New York (reach 261,138). These three regions account for the largest share of the active audience.

What other brands do Babe Ruth fans also like?

Beyond Babe Ruth itself, the audience over-indexes on Florida Lottery (34.81×), Barry Bonds (67.05×), Mickey Mantle (64.93×), and Nolan Ryan (62.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Babe Ruth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.