Rascasse Audience Intelligence

Babe Ruth Audience in United States

A data profile of the people who buy, follow and care about Babe Ruth in United States — modelled from more than twelve digital signal sources. Babe Ruth has an estimated audience of 3,807,847 people in United States.

#40among Baseball in United States#1098among Person in United States#731in Sports

The average Babe Ruth fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Florida Lottery, Aaron Judge, Barry Bonds, with strongest over-indexing on Florida Lottery (34.81× the country average).

Demographically, the Babe Ruth audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Babe Ruth fan in United States is more male, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Florida Lottery.

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babe Ruth profile in United States.

Audience size
3.8M
in United States
Gender
30.3%♀
69.7% male
Age
41.1
average years
Country rank
#8370
Person in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Babe Ruth fans

30.3% are female, 69.7% are male, average age 41.1.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Babe Ruth audience in United States
MetricValue
Female30.3%
Male69.7%
Average age41.1
Estimated audience size3,807,847
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Babe Ruth audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Babe Ruth audience comes from United States.

Worldwide audience distribution share by country for Babe Ruth
CountryShare
United States69.5%
Canada5.8%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babe Ruth audience in United States is strongest.

Fig. 05

Top regions by affinity

Babe Ruth fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K1.21×
02New Jersey~100K1.16×
03Connecticut~40K1.13×
04Georgia~100K1.11×
05Missouri~70K1.11×
06Kentucky~50K1.10×
07New York~200K1.09×
08West Virginia~20K1.09×
09Ohio~100K1.08×
10Alabama~60K1.08×
11Massachusetts~80K1.07×
12Indiana~70K1.07×
13California~400K1.06×
14Illinois~100K1.06×
15Maryland~70K1.05×
16Wisconsin~60K1.05×
17Louisiana~50K1.05×
18Iowa~30K1.05×
19Nebraska~20K1.05×
20North Dakota~8K1.05×
21Tennessee~80K1.04×
22Arkansas~30K1.04×
23Kansas~30K1.04×
24South Dakota~9K1.04×
25Oklahoma~40K1.03×
26Utah~30K1.01×
27Mississippi~30K1.01×
28Idaho~20K1.01×
29Rhode Island~10K0.99×
30Michigan~100K0.98×
31Washington~80K0.98×
32Minnesota~50K0.98×
33New Hampshire~10K0.98×
34Delaware~10K0.98×
35South Carolina~60K0.97×
36Maine~10K0.97×
37Texas~300K0.96×
38North Carolina~100K0.96×
39Arizona~70K0.96×
40Montana~10K0.96×
41Virginia~90K0.94×
42Oregon~40K0.90×
43Nevada~30K0.89×
44New Mexico~20K0.89×
45Colorado~50K0.87×
46Vermont~6K0.87×
47Washington, District of Columbia~10K0.85×
48Florida~200K0.84×
49Hawaii~10K0.79×
50Alaska~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Babe Ruth, United States
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Babe Ruth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Babe Ruth audience
#·InterestCategoryAffinity×
01Barry BondsSports67.05×
02Pérez Art Museum MiamiArts & Culture65.76×
03Willie MaysSports65.58×
04Mickey MantleSports64.93×
05Nolan RyanSports62.28×
06Zoo MiamiTravel & Leisure55.31×
07Los Pichy BoysMusic & Radio54.69×
08Miami Hurricanes baseballSports51.75×
09Aaron JudgeSports44.12×
10Joe DiMaggioSports43.14×
11Sarah ConnorMusic & Radio37.68×
12Florida LotteryGames34.81×
13D. R. HortonHome & Garden33.85×
14Derek JeterSports30.19×
15Miami Hurricanes footballSports28.38×
16Member state of the European UnionPolitics & Society28.25×
17Miami HurricanesSports25.77×
18Santiago de CubaTravel & Leisure21.36×
19StonehengeTravel & Leisure19.06×
20St. Louis CardinalsSports10.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Babe Ruth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Babe Ruth audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.25×
Luxury OrientationPREMIUM1.24×
Healthy LifestyleBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Babe Ruth audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Community OrientationOPEN0.79×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Babe Ruth have in United States?

Babe Ruth has an estimated audience of 3,807,847 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Babe Ruth fans?

30.3% of Babe Ruth fans are female, 69.7% are male, with an average age of 41.1 years.

03

Which brands do Babe Ruth fans like most?

Babe Ruth fans show strongest brand affinity for Florida Lottery (34.81×), Aaron Judge (44.12×), and Barry Bonds (67.05×) over the country average.

04

Where do Babe Ruth fans live in United States?

Babe Ruth fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Babe Ruth fans also like?

Beyond Babe Ruth itself, the audience over-indexes on Aaron Judge (44.12×), Barry Bonds (67.05×), Nolan Ryan (62.28×), and Mickey Mantle (64.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Babe Ruth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Babe Ruth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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