Rascasse Audience Intelligence

D. R. Horton Target Market in United States

A data profile of the people who buy, follow and care about D. R. Horton in United States — modelled from more than twelve digital signal sources. D. R. Horton has an estimated audience of 1,174,303 people in United States.

#2173among Brand in United States#1045in Home & Garden

The average D. R. Horton fan in United States is 40.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Drop Dead Diva, Pilot Flying J, Toll Brothers, with strongest over-indexing on Drop Dead Diva (113.54× the country average).

Demographically, the D. R. Horton audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical D. R. Horton fan in United States is balanced, around 40.2 years old, with strong Career Orientation tendencies and a notable affinity for Drop Dead Diva.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the D. R. Horton profile in United States.

Audience size
1.2M
in United States
Gender
51.9%♀
48.1% male
Age
40.2
average years
Country rank
#21189
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of D. R. Horton

51.9% are female, 48.1% are male, average age 40.2.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for D. R. Horton audience in United States
MetricValue
Female51.9%
Male48.1%
Average age40.2
Estimated audience size1,174,303
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the D. R. Horton audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

85.2%

of the worldwide D. R. Horton audience comes from United States.

Worldwide audience distribution share by country for D. R. Horton
CountryShare
United States85.2%
Germany2.1%
Brazil1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the D. R. Horton audience in United States is strongest.

Fig. 05

Top regions by affinity

D. R. Horton customers by region in United States
#RegionReachAffinity×
01South Carolina~50K3.04×
02Alabama~40K2.70×
03Texas~300K2.67×
04Florida~200K2.53×
05Nevada~30K2.27×
06North Carolina~80K2.12×
07Tennessee~40K1.85×
08Utah~20K1.84×
09Louisiana~30K1.83×
10Georgia~60K1.76×
11Arizona~40K1.62×
12Arkansas~20K1.61×
13Nebraska~9K1.49×
14Mississippi~10K1.46×
15New Mexico~8K1.37×
16Oklahoma~20K1.31×
17Washington~30K1.30×
18Delaware~4K1.29×
19Iowa~10K1.27×
20Indiana~30K1.21×
21Colorado~20K0.95×
22Hawaii~5K0.93×
23Virginia~30K0.91×
24Maryland~20K0.91×
25Minnesota~20K0.89×
26Ohio~30K0.82×
27Oregon~10K0.73×
28Illinois~30K0.69×
29New Jersey~20K0.69×
30California~80K0.64×
31Pennsylvania~20K0.63×
32Kentucky~9K0.60×
33Alaska~2K0.60×
34West Virginia~3K0.59×
35Vermont~1K0.59×
36Washington, District of Columbia~2K0.58×
37North Dakota~1K0.57×
38South Dakota~2K0.55×
39Montana~2K0.51×
40Rhode Island~2K0.48×
41Kansas~4K0.47×
42Maine~2K0.46×
43Idaho~3K0.45×
44New Hampshire~2K0.44×
45Missouri~7K0.36×
46New York~20K0.32×
47Wisconsin~6K0.32×
48Connecticut~4K0.32×
49Massachusetts~6K0.26×
50Michigan~8K0.24×
Fig. 06

Affinity by region

Affinity by region — D. R. Horton, United States
0.24×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the D. R. Horton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for D. R. Horton audience
#·InterestCategoryAffinity×
01MapeiHome & Garden146.06×
02Raised floorHome & Garden134.93×
03Drop Dead DivaMovies & TV113.54×
04Sarah RichardsonFashion & Accessoires73.12×
05The Architect's NewspaperNews68.75×
06Toll BrothersHome & Garden43.03×
07Taylor MorrisonHome & Garden41.02×
08Pulte HomesHome & Garden34.21×
09SnocrossSports32.09×
10Web.comInternet & Social Media30.52×
11Wood (magazine)Business & Career26.83×
12American Home ShieldHome & Garden25.80×
13Planes, Trains and AutomobilesMovies & TV25.30×
14HiltiHome & Garden24.90×
15TatlerNews22.93×
16LeathermanHome & Garden22.03×
17Room & BoardHome & Garden15.44×
18Pilot Flying JCars & Mobility15.39×
19National Car RentalCars & Mobility12.32×
20Wallpaper (magazine)Home & Garden11.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the D. R. Horton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by D. R. Horton audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.34×
Need for SecurityCONSERVATISM1.34×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by D. R. Horton audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
MindfulnessBALANCE0.96×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is D. R. Horton's target market in United States?

D. R. Horton's target market in United States covers an estimated 1,174,303 people, concentrated in Texas and Florida.

02

What is the gender split and age of D. R. Horton customers?

51.9% of the D. R. Horton audience are female, 48.1% are male, with an average age of 40.2 years.

03

Which brands do D. R. Horton fans like most?

D. R. Horton fans show strongest brand affinity for Drop Dead Diva (113.54×), Pilot Flying J (15.39×), and Toll Brothers (43.03×) over the country average.

04

Where do D. R. Horton fans live in United States?

D. R. Horton fans in United States are most concentrated in Texas (reach ~300K), Florida (reach ~200K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do D. R. Horton fans also like?

Beyond D. R. Horton itself, the audience over-indexes on Pilot Flying J (15.39×), Toll Brothers (43.03×), Mapei (146.06×), and Raised floor (134.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See D. R. Horton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for D. R. Horton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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