D. R. Horton Audience in United States

D. R. Horton logo

D. R. Horton has an estimated audience of 1,183,216 people in United States. 51.9% are female, 48.1% are male, average age 40.2. Top regions: Texas, Florida, California. Top brand affinities: Drop Dead Diva, Pilot Flying J, Toll Brothers, Mapei, Raised floor.

The average D. R. Horton fan in United States is 40.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Drop Dead Diva, Pilot Flying J, Toll Brothers, with strongest over-indexing on Drop Dead Diva (113.54× the country average). Demographically, the D. R. Horton audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of D. R. Horton fans

Demographic split for D. R. Horton audience in United States
MetricValue
Female51.9%
Male48.1%
Average age40.2
Estimated audience size1,183,216

Audience persona

The typical D. R. Horton fan in United States is balanced, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Drop Dead Diva.

Top regions in United States

Top regions ranked by reach for D. R. Horton in United States
RegionReachAffinity
Texas290,7752.86×
Florida212,8982.66×
California88,3890.68×
North Carolina77,2502.17×
Georgia64,6381.77×
South Carolina54,5943.07×
Tennessee45,2321.91×
Alabama43,5452.63×
Arizona38,3491.59×
Washington32,8221.38×
Ohio30,4280.83×
Illinois29,2940.74×
Nevada27,9752.44×
Virginia27,6340.96×
Louisiana26,9441.77×
Indiana26,8781.24×
Pennsylvania25,9490.65×
New Jersey21,7860.72×
New York21,4790.32×
Utah20,6991.95×
Maryland19,0700.94×
Colorado18,7431.01×
Arkansas15,8371.62×
Oklahoma15,5141.18×
Minnesota15,2910.9×
Mississippi13,2131.36×
Iowa12,0831.24×
Oregon10,1440.75×
New Mexico7,7171.3×
Kentucky7,4420.5×
Nebraska7,3981.25×
Michigan6,1200.2×
Missouri5,9530.31×
Massachusetts5,1350.22×
Wisconsin4,4700.25×
Delaware4,3761.34×
Hawaii4,3740.86×
Kansas3,3940.36×
West Virginia2,6730.49×
Connecticut2,6270.22×
Washington, District of Columbia1,9330.54×
Idaho1,8000.3×
New Hampshire8400.18×
Maine6310.15×
Montana5820.18×
Rhode Island4970.13×
South Dakota4370.16×
Alaska4230.17×
North Dakota4100.17×
Vermont3980.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for D. R. Horton audience
BrandAffinityCategory
Drop Dead Diva113.54×Movies & TV
Pilot Flying J15.39×Cars & Mobility
Toll Brothers43.03×Home & Garden
Mapei146.06×Home & Garden
Raised floor134.93×Home & Garden
Wood (magazine)26.83×Business & Career
American Home Shield25.8×Home & Garden
Planes, Trains and Automobiles25.3×Movies & TV
Wallpaper (magazine)11.26×Home & Garden
The Architect's Newspaper68.75×News
Taylor Morrison41.02×Home & Garden
Pulte Homes34.21×Home & Garden
National Car Rental12.32×Cars & Mobility
Tatler22.93×News
Room & Board15.44×Home & Garden
Leatherman22.03×Home & Garden
Hilti24.9×Home & Garden
Snocross32.09×Sports
Sarah Richardson73.12×Fashion & Accessoires
Web.com30.52×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by D. R. Horton audience
TraitClusterScore
Quality AwarenessPREMIUM1.94
Career OrientationPOWER1.46
Design AffinityPREMIUM1.42
DIY MentalityTHRILL1.38
IndulgenceJOY1.35
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for D. R. Horton
CountryShare
United States85.4%
Germany2.0%
Brazil1.7%

See D. R. Horton audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does D. R. Horton have in United States?

D. R. Horton has an estimated audience of 1,183,216 people in United States, concentrated in Texas and Florida.

What is the gender split and age of D. R. Horton fans?

51.9% of D. R. Horton fans are female, 48.1% are male, with an average age of 40.2 years.

Which brands do D. R. Horton fans like most?

D. R. Horton fans show strongest brand affinity for Drop Dead Diva (113.54×), Pilot Flying J (15.39×), and Toll Brothers (43.03×) over the country average.

Where do D. R. Horton fans live in United States?

D. R. Horton fans in United States are most concentrated in Texas (reach 290,775), Florida (reach 212,898), and California (reach 88,389). These three regions account for the largest share of the active audience.

What other brands do D. R. Horton fans also like?

Beyond D. R. Horton itself, the audience over-indexes on Pilot Flying J (15.39×), Toll Brothers (43.03×), Mapei (146.06×), and Raised floor (134.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for D. R. Horton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.