Rascasse Audience Intelligence

Drop Dead Diva Audience in United States

A data profile of the people who buy, follow and care about Drop Dead Diva in United States — modelled from more than twelve digital signal sources. Drop Dead Diva has an estimated audience of 639,373 people in United States.

#619among TV series in United States#2707among Movie / TV Show / Series in United States#5894in Movies & TV

The average Drop Dead Diva fan in United States is 32.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include D. R. Horton, Sam Rockwell, Legally Blonde, with strongest over-indexing on D. R. Horton (113.54× the country average).

Demographically, the Drop Dead Diva audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drop Dead Diva fan in United States is balanced, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for D. R. Horton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drop Dead Diva profile in United States.

Audience size
639K
in United States
Gender
50.1%♀
49.9% male
Age
32.5
average years
Country rank
#31607
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drop Dead Diva viewers

50.1% are female, 49.9% are male, average age 32.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Drop Dead Diva audience in United States
MetricValue
Female50.1%
Male49.9%
Average age32.5
Estimated audience size639,373
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Drop Dead Diva audience in United States
Age bracketShare%
16-1947%
20-2914%
30-3911%
40-4915%
50+14%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Drop Dead Diva audience comes from United States.

Worldwide audience distribution share by country for Drop Dead Diva
CountryShare
United States42.4%
France9.4%
Australia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drop Dead Diva audience in United States is strongest.

Fig. 05

Top regions by affinity

Drop Dead Diva fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.35×
02Idaho~4K1.32×
03Oklahoma~7K1.19×
04Alabama~9K1.17×
05Arkansas~5K1.17×
06Mississippi~5K1.17×
07New Mexico~3K1.16×
08Texas~50K1.14×
09Missouri~10K1.12×
10West Virginia~3K1.10×
11Louisiana~8K1.09×
12Arizona~10K1.08×
13Kansas~5K1.08×
14Washington~10K1.07×
15Georgia~20K1.06×
16Tennessee~10K1.06×
17Iowa~5K1.06×
18Kentucky~7K1.05×
19Alaska~1K1.05×
20South Carolina~9K1.04×
21Oregon~7K1.04×
22Nebraska~3K1.03×
23North Dakota~1K1.02×
24Montana~2K1.01×
25Wyoming<1K1.01×
26North Carolina~20K0.99×
27Indiana~10K0.99×
28California~60K0.97×
29Ohio~20K0.97×
30South Dakota~1K0.97×
31Michigan~10K0.96×
32Nevada~5K0.96×
33Virginia~10K0.93×
34Wisconsin~8K0.92×
35Hawaii~2K0.92×
36New Hampshire~2K0.92×
37Colorado~8K0.91×
38Minnesota~7K0.91×
39Florida~30K0.90×
40Maryland~9K0.90×
41Maine~2K0.90×
42Pennsylvania~20K0.88×
43Illinois~20K0.88×
44Rhode Island~2K0.88×
45Connecticut~5K0.87×
46Delaware~1K0.86×
47New York~30K0.82×
48Massachusetts~9K0.82×
49Washington, District of Columbia~1K0.82×
50New Jersey~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Drop Dead Diva, United States
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drop Dead Diva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drop Dead Diva audience
#·InterestCategoryAffinity×
01D. R. HortonHome & Garden113.54×
02My Big Fat Greek WeddingMovies & TV62.32×
03Sam RockwellMovies & TV51.33×
04Legally BlondeMovies & TV47.07×
05Midsomer MurdersMovies & TV45.50×
06Ally McBealMovies & TV36.16×
07Clueless (film)Movies & TV33.39×
08Steve VaiMusic & Radio30.15×
09Sharon OsbourneMovies & TV29.12×
10Pitch Perfect 2Movies & TV28.59×
11Paula AbdulMusic & Radio28.40×
12Face/OffMovies & TV27.65×
13The Middle (TV series)Movies & TV27.40×
14Grace and FrankieMovies & TV23.95×
15Rami MalekMovies & TV20.00×
16Josh DuhamelFashion & Accessoires20.00×
17Austin Powers (film series)Movies & TV20.00×
18Melanie LynskeyMovies & TV20.00×
19Erin AndrewsSports20.00×
20Jerry SeinfeldMovies & TV17.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drop Dead Diva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drop Dead Diva audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
SpiritualityBALANCE1.56×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drop Dead Diva audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.82×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drop Dead Diva have in United States?

Drop Dead Diva has an estimated audience of 639,373 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drop Dead Diva viewers?

50.1% of Drop Dead Diva fans are female, 49.9% are male, with an average age of 32.5 years.

03

Which brands do Drop Dead Diva fans like most?

Drop Dead Diva fans show strongest brand affinity for D. R. Horton (113.54×), Sam Rockwell (51.33×), and Legally Blonde (47.07×) over the country average.

04

Where do Drop Dead Diva fans live in United States?

Drop Dead Diva fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Drop Dead Diva fans also like?

Beyond Drop Dead Diva itself, the audience over-indexes on Sam Rockwell (51.33×), Legally Blonde (47.07×), Sharon Osbourne (29.12×), and My Big Fat Greek Wedding (62.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Drop Dead Diva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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