Drop Dead Diva Audience in United States

Drop Dead Diva logo

Drop Dead Diva has an estimated audience of 555,245 people in United States. 50.1% are female, 49.9% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Hooked on Phonics, Theocracy, Brown County, Wisconsin, Huánuco, Kendra Scott.

The average Drop Dead Diva fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hooked on Phonics, Theocracy, Brown County, Wisconsin, with strongest over-indexing on Hooked on Phonics (67.74× the country average). Demographically, the Drop Dead Diva audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Drop Dead Diva fans

Demographic split for Drop Dead Diva audience in United States
MetricValue
Female50.1%
Male49.9%
Average age32.5
Estimated audience size555,245

Audience persona

The typical Drop Dead Diva fan in United States is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Hooked on Phonics.

Top regions in United States

Top regions ranked by reach for Drop Dead Diva in United States
RegionReachAffinity
California60,7621×
Texas57,8931.21×
Florida35,2210.94×
New York26,4790.85×
Georgia19,1091.12×
Illinois17,4440.94×
Ohio17,0751×
North Carolina16,8041.01×
Pennsylvania16,6540.89×
Michigan14,3010.98×
Virginia12,7150.94×
Arizona12,4231.1×
Washington12,1831.09×
Tennessee12,1671.09×
New Jersey11,1760.79×
Missouri11,1291.24×
Indiana10,1761×
Alabama9,7771.26×
Massachusetts9,3320.85×
South Carolina8,7561.05×
Maryland8,4530.89×
Colorado8,0740.92×
Oklahoma7,7051.25×
Wisconsin7,6630.92×
Louisiana7,6511.07×
Minnesota7,5460.95×
Kentucky7,5141.08×
Utah6,8131.37×
Oregon6,6831.05×
Arkansas5,5461.21×
Nevada5,1940.97×
Mississippi5,1591.13×
Connecticut4,9260.88×
Kansas4,8821.12×
Iowa4,8081.05×
Idaho3,5591.28×
New Mexico3,0851.11×
Nebraska2,8361.02×
West Virginia2,7511.06×
Hawaii2,0860.87×
New Hampshire1,8790.86×
Maine1,7080.86×
Rhode Island1,4990.85×
Montana1,4100.92×
Washington, District of Columbia1,4060.84×
Delaware1,2080.79×
South Dakota1,1160.87×
North Dakota1,0950.96×
Alaska1,0250.86×
Wyoming7850.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drop Dead Diva audience
BrandAffinityCategory
Hooked on Phonics67.74×Kids & Family
Theocracy22.41×Music & Radio
Brown County, Wisconsin33.55×Travel & Leisure
Huánuco20×Travel & Leisure
Kendra Scott4.71×Fashion & Accessoires
Assassin's Creed II11.52×Games
Whataburger2.18×Food & Beverages
Mortgage insurance5.49×Business & Career
Bell Helmets20×Cars & Mobility
Karbala9.42×Travel & Leisure
Collectable1.52×Kids & Family
UK garage4.65×Music & Radio
Natural rubber1.69×Cars & Mobility
Panama2.88×Travel & Leisure
Kazuo Ishiguro13.67×Literature
Knauf Insulation20×Business & Career
Home staging3.73×Home & Garden
Kementerian Kesihatan Malaysia30.72×Politics & Society
The Halal Guys4.49×Food & Beverages
Springfield, Illinois7.26×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drop Dead Diva audience
TraitClusterScore
ExtroversionTHRILL1.41
TraditionCONSERVATISM1.3
SustainabilityBALANCE1.29
CreativityOPEN1.28
SpiritualityBALANCE1.21
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Drop Dead Diva
CountryShare
United States38.1%
France9.7%
Australia6.8%

See Drop Dead Diva audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Drop Dead Diva have in United States?

Drop Dead Diva has an estimated audience of 555,245 people in United States, concentrated in California and Texas.

What is the gender split and age of Drop Dead Diva fans?

50.1% of Drop Dead Diva fans are female, 49.9% are male, with an average age of 32.5 years.

Which brands do Drop Dead Diva fans like most?

Drop Dead Diva fans show strongest brand affinity for Hooked on Phonics (67.74×), Theocracy (22.41×), and Brown County, Wisconsin (33.55×) over the country average.

Where do Drop Dead Diva fans live in United States?

Drop Dead Diva fans in United States are most concentrated in California (reach 60,762), Texas (reach 57,893), and Florida (reach 35,221). These three regions account for the largest share of the active audience.

What other brands do Drop Dead Diva fans also like?

Beyond Drop Dead Diva itself, the audience over-indexes on Theocracy (22.41×), Brown County, Wisconsin (33.55×), Huánuco (20×), and Kendra Scott (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drop Dead Diva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.