Midsomer Murders Audience in United States

Midsomer Murders logo

Midsomer Murders has an estimated audience of 1,148,500 people in United States. 61.2% are female, 38.8% are male, average age 48.9. Top regions: California, Texas, Florida. Top brand affinities: Matlock (TV series), Death in Paradise (TV series), Agatha Christie, In Plain Sight, Chihuahua (state).

The average Midsomer Murders fan in United States is 48.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Matlock (TV series), Death in Paradise (TV series), Agatha Christie, with strongest over-indexing on Matlock (TV series) (45.47× the country average). Demographically, the Midsomer Murders audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Midsomer Murders fans

Demographic split for Midsomer Murders audience in United States
MetricValue
Female61.2%
Male38.8%
Average age48.9
Estimated audience size1,148,500

Audience persona

The typical Midsomer Murders fan in United States is more female, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Matlock (TV series).

Top regions in United States

Top regions ranked by reach for Midsomer Murders in United States
RegionReachAffinity
California93,8320.74×
Texas70,1770.71×
Florida68,4310.88×
New York53,7750.84×
Pennsylvania43,0191.11×
North Carolina38,9701.13×
Ohio38,1521.08×
Illinois33,5540.88×
Virginia31,6041.13×
Georgia31,4300.89×
Michigan30,4781.01×
Washington28,1821.22×
Arizona24,9731.06×
Tennessee24,3961.06×
New Jersey23,2710.8×
Massachusetts22,9311.01×
Wisconsin22,2941.29×
Indiana20,4460.97×
Minnesota20,0021.22×
Missouri19,8021.07×
South Carolina19,7321.14×
Maryland19,3120.98×
Oregon19,2181.46×
Colorado17,0230.94×
Alabama16,2261.01×
Kentucky13,9800.97×
Oklahoma13,4181.05×
Connecticut12,4001.08×
Louisiana11,0750.75×
Arkansas10,8771.15×
Iowa9,9341.05×
Kansas9,4981.05×
Nevada8,5530.77×
Utah8,2200.8×
Mississippi8,1750.86×
New Mexico6,7341.17×
Maine6,1201.49×
Idaho5,9381.03×
New Hampshire5,4431.2×
West Virginia5,2960.99×
Nebraska5,1430.89×
Montana4,2621.34×
Rhode Island3,7581.03×
Delaware3,2241.02×
Hawaii2,4860.5×
Washington, District of Columbia2,4470.71×
Vermont2,3521.17×
Alaska2,3400.95×
South Dakota2,1080.79×
North Dakota1,5830.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midsomer Murders audience
BrandAffinityCategory
Matlock (TV series)45.47×Movies & TV
Death in Paradise (TV series)63.78×Movies & TV
Agatha Christie39.74×Literature
In Plain Sight64.02×Movies & TV
Chihuahua (state)22.61×Travel & Leisure
The Nanny29.5×Movies & TV
Cozy mystery30.47×Literature
The Chase (UK game show)75.94×Movies & TV
True Detective7.95×Movies & TV
Pocoyo55.56×Literature
Endeavour (TV series)56.5×Movies & TV
Drop Dead Diva45.5×Movies & TV
Koshien Stadium89.28×
Agatha Christie's Poirot70.98×Movies & TV
Sherlock (TV series)19.31×Movies & TV
The Wild Wild West49.9×Movies & TV
Criminal Minds11.02×Movies & TV
Broadchurch27.81×Movies & TV
The Love Boat43.82×Movies & TV
The Gilded Age4.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midsomer Murders audience
TraitClusterScore
PatriotismCONSERVATISM1.89
SpiritualityBALANCE1.58
SustainabilityBALANCE1.56
CreativityOPEN1.55
Family OrientationCONSERVATISM1.33
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Midsomer Murders
CountryShare
United Kingdom30.2%
United States24.7%
Germany11.1%

See Midsomer Murders audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Midsomer Murders have in United States?

Midsomer Murders has an estimated audience of 1,148,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Midsomer Murders fans?

61.2% of Midsomer Murders fans are female, 38.8% are male, with an average age of 48.9 years.

Which brands do Midsomer Murders fans like most?

Midsomer Murders fans show strongest brand affinity for Matlock (TV series) (45.47×), Death in Paradise (TV series) (63.78×), and Agatha Christie (39.74×) over the country average.

Where do Midsomer Murders fans live in United States?

Midsomer Murders fans in United States are most concentrated in California (reach 93,832), Texas (reach 70,177), and Florida (reach 68,431). These three regions account for the largest share of the active audience.

What other brands do Midsomer Murders fans also like?

Beyond Midsomer Murders itself, the audience over-indexes on Death in Paradise (TV series) (63.78×), Agatha Christie (39.74×), In Plain Sight (64.02×), and Chihuahua (state) (22.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midsomer Murders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.