Rascasse Audience Intelligence

The Wild Wild West Audience in United States

A data profile of the people who buy, follow and care about The Wild Wild West in United States — modelled from more than twelve digital signal sources. The Wild Wild West has an estimated audience of 384,156 people in United States.

#20among Western in United States#3786among Movie / TV Show / Series in United States#7808in Movies & TV

The average The Wild Wild West fan in United States is 50.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mission: Impossible, The Nanny, Bob Newhart, with strongest over-indexing on Mission: Impossible (40.12× the country average).

Demographically, the The Wild Wild West audience skews balanced with an average age of 50.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wild Wild West fan in United States is balanced, around 50.0 years old, with strong Patriotism tendencies and a notable affinity for Mission: Impossible.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wild Wild West profile in United States.

Audience size
384K
in United States
Gender
49.0%♀
51.0% male
Age
50.0
average years
Country rank
#42518
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wild Wild West viewers

49.0% are female, 51.0% are male, average age 50.0.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for The Wild Wild West audience in United States
MetricValue
Female49.0%
Male51.0%
Average age50.0
Estimated audience size384,156
Fig. 03

Age distribution

Ø 50.0
average years
Age distribution of the The Wild Wild West audience in United States
Age bracketShare%
16-195%
20-297%
30-3913%
40-4922%
50+53%
Fig. 04

Worldwide distribution

74.2%

of the worldwide The Wild Wild West audience comes from United States.

Worldwide audience distribution share by country for The Wild Wild West
CountryShare
United States74.2%
France12.2%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wild Wild West audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wild Wild West fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~7K1.32×
02Indiana~9K1.28×
03Missouri~8K1.28×
04Ohio~10K1.27×
05North Carolina~10K1.26×
06Kentucky~6K1.24×
07Tennessee~9K1.22×
08South Dakota~1K1.22×
09Iowa~4K1.17×
10Kansas~3K1.16×
11West Virginia~2K1.16×
12Arkansas~3K1.13×
13Pennsylvania~10K1.12×
14South Carolina~6K1.12×
15Michigan~10K1.11×
16Oklahoma~4K1.09×
17Idaho~2K1.07×
18Maine~1K1.06×
19Oregon~4K1.05×
20Nebraska~2K1.05×
21Alabama~5K1.01×
22New Mexico~2K1.01×
23Vermont<1K1.01×
24Mississippi~3K1.00×
25Minnesota~5K0.99×
26Montana~1K0.99×
27New Hampshire~1K0.97×
28Rhode Island~1K0.96×
29Alaska<1K0.96×
30Arizona~7K0.95×
31Washington~7K0.95×
32Maryland~6K0.95×
33North Dakota<1K0.95×
34Louisiana~4K0.94×
35Colorado~5K0.93×
36Delaware<1K0.93×
37Illinois~10K0.91×
38Connecticut~3K0.91×
39Virginia~8K0.90×
40Georgia~10K0.86×
41Utah~3K0.86×
42Nevada~3K0.84×
43Hawaii~1K0.83×
44Florida~20K0.82×
45Massachusetts~6K0.79×
46Washington, District of Columbia<1K0.77×
47Texas~20K0.75×
48New Jersey~7K0.75×
49California~30K0.72×
50New York~10K0.70×
Fig. 06

Affinity by region

Affinity by region — The Wild Wild West, United States
0.70×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wild Wild West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wild Wild West audience
#·InterestCategoryAffinity×
01The NannyMovies & TV75.30×
02StargateMovies & TV55.90×
03Midsomer MurdersMovies & TV49.90×
04Bob NewhartMovies & TV47.96×
05Hawaii Five-0Movies & TV46.72×
06Mission: ImpossibleMovies & TV40.12×
07Top GearMovies & TV18.48×
08Miles TellerMovies & TV17.47×
09Wheel of Fortune (U.S. game show)Movies & TV15.32×
10ExxonMobilCars & Mobility14.81×
11Sally FieldMovies & TV10.73×
12Robert RedfordMovies & TV8.24×
13FedExBusiness & Career8.17×
14Sustainable energyHome & Garden7.75×
15Renewable energyBusiness & Career6.24×
16Weather forecastingHome & Garden6.15×
17Solar energyHome & Garden3.95×
18Mortgage loansBusiness & Career3.77×
19McDonald'sFood & Beverages2.75×
20PinterestInternet & Social Media2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wild Wild West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wild Wild West audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.81×
Family OrientationCONSERVATISM2.24×
SustainabilityBALANCE2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wild Wild West audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wild Wild West have in United States?

The Wild Wild West has an estimated audience of 384,156 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Wild Wild West viewers?

49.0% of The Wild Wild West fans are female, 51.0% are male, with an average age of 50.0 years.

03

Which brands do The Wild Wild West fans like most?

The Wild Wild West fans show strongest brand affinity for Mission: Impossible (40.12×), The Nanny (75.3×), and Bob Newhart (47.96×) over the country average.

04

Where do The Wild Wild West fans live in United States?

The Wild Wild West fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Wild Wild West fans also like?

Beyond The Wild Wild West itself, the audience over-indexes on The Nanny (75.3×), Bob Newhart (47.96×), Stargate (55.9×), and Midsomer Murders (49.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Western audiences in United States

See The Wild Wild West audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wild Wild West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →