The Wild Wild West Audience in United States

The Wild Wild West has an estimated audience of 366,894 people in United States. 49.0% are female, 51.0% are male, average age 50.0. Top regions: California, Texas, Florida. Top brand affinities: Wheel of Fortune (U.S. game show), The Nanny, Indianapolis Motor Speedway, Midsomer Murders, Mission: Impossible.

The average The Wild Wild West fan in United States is 50.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wheel of Fortune (U.S. game show), The Nanny, Indianapolis Motor Speedway, with strongest over-indexing on Wheel of Fortune (U.S. game show) (19.13× the country average). Demographically, the The Wild Wild West audience skews balanced with an average age of 50.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Western

Demographics of The Wild Wild West fans

Demographic split for The Wild Wild West audience in United States
MetricValue
Female49.0%
Male51.0%
Average age50.0
Estimated audience size366,894

Audience persona

The typical The Wild Wild West fan in United States is balanced, around 50.0 years old, with strong Patriotism tendencies and a notable affinity for Wheel of Fortune (U.S. game show).

Top regions in United States

Top regions ranked by reach for The Wild Wild West in United States
RegionReachAffinity
California29,8660.74×
Texas23,3650.74×
Florida21,1500.85×
North Carolina15,5821.41×
New York15,3250.75×
Ohio15,2741.35×
Pennsylvania14,5431.18×
Illinois10,7540.88×
Michigan10,1221.06×
Georgia9,9280.88×
Tennessee9,7641.33×
Virginia8,5010.95×
Indiana8,4861.27×
Missouri7,6621.3×
New Jersey7,2520.78×
Wisconsin7,0571.28×
Washington6,9450.94×
Arizona6,9440.93×
South Carolina6,4461.17×
Maryland6,2430.99×
Massachusetts5,8900.81×
Kentucky5,8851.28×
Colorado5,6390.98×
Alabama5,3591.05×
Minnesota5,1850.99×
Oklahoma4,7511.17×
Oregon4,3041.02×
Louisiana4,0800.86×
Arkansas3,6861.22×
Iowa3,5491.17×
Kansas3,4751.2×
Connecticut3,1560.86×
Mississippi3,0801.02×
Nevada3,0100.85×
Utah2,8720.87×
West Virginia2,2311.31×
Nebraska1,9681.07×
Idaho1,8451×
New Mexico1,5620.85×
Maine1,4241.08×
New Hampshire1,3680.95×
South Dakota1,1811.39×
Montana9710.95×
Hawaii8470.54×
Delaware8130.8×
Rhode Island8050.69×
Alaska7250.92×
Vermont6701.04×
Washington, District of Columbia6140.56×
North Dakota5860.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wild Wild West audience
BrandAffinityCategory
Wheel of Fortune (U.S. game show)19.13×Movies & TV
The Nanny46.47×Movies & TV
Indianapolis Motor Speedway26.7×Sports
Midsomer Murders53.06×Movies & TV
Mission: Impossible14.93×Movies & TV
Stargate37.77×Movies & TV
Hawaii Five-045.98×Movies & TV
Robert Redford8.95×Movies & TV
Miles Teller17.35×Movies & TV
Boardwalk Empire27.22×Movies & TV
Bob Newhart24.6×Movies & TV
Clint Eastwood8.95×Movies & TV
Day trading11.91×Business & Career
Fox News Channel2.61×Movies & TV
Horoscope7.75×Health
Hobby Lobby3.13×Home & Garden
Top Gear20.33×Movies & TV
Pet insurance10.98×Pets & Animals
Glam rock13.52×Music & Radio
Cross-country skiing10.12×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wild Wild West audience
TraitClusterScore
PatriotismCONSERVATISM2.52
Risk AppetiteTHRILL2.45
Need for SecurityCONSERVATISM1.55
TravellingTHRILL1.49
TraditionCONSERVATISM1.42
Social Media UsageJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for The Wild Wild West
CountryShare
United States82.9%
France4.6%
United Kingdom2.8%

See The Wild Wild West audiences in other countries

More Western audiences in United States

Frequently asked questions

How many fans does The Wild Wild West have in United States?

The Wild Wild West has an estimated audience of 366,894 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wild Wild West fans?

49.0% of The Wild Wild West fans are female, 51.0% are male, with an average age of 50.0 years.

Which brands do The Wild Wild West fans like most?

The Wild Wild West fans show strongest brand affinity for Wheel of Fortune (U.S. game show) (19.13×), The Nanny (46.47×), and Indianapolis Motor Speedway (26.7×) over the country average.

Where do The Wild Wild West fans live in United States?

The Wild Wild West fans in United States are most concentrated in California (reach 29,866), Texas (reach 23,365), and Florida (reach 21,150). These three regions account for the largest share of the active audience.

What other brands do The Wild Wild West fans also like?

Beyond The Wild Wild West itself, the audience over-indexes on The Nanny (46.47×), Indianapolis Motor Speedway (26.7×), Midsomer Murders (53.06×), and Mission: Impossible (14.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wild Wild West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.