Rascasse Audience Intelligence

Sally Field Audience in United States

A data profile of the people who buy, follow and care about Sally Field in United States — modelled from more than twelve digital signal sources. Sally Field has an estimated audience of 6,051,408 people in United States.

#180among Actor Actress or TV Star in United States#512among Person in United States#522in Movies & TV

The average Sally Field fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burt Reynolds, James Caan, Sara Gilbert, with strongest over-indexing on Burt Reynolds (58.07× the country average).

Demographically, the Sally Field audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sally Field fan in United States is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Burt Reynolds.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sally Field profile in United States.

Audience size
6.1M
in United States
Gender
51.7%♀
48.3% male
Age
42.0
average years
Country rank
#5677
Person in United States
Fig. 01

Search interest · 12-month trend

+167%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sally Field fans

51.7% are female, 48.3% are male, average age 42.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Sally Field audience in United States
MetricValue
Female51.7%
Male48.3%
Average age42.0
Estimated audience size6,051,408
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Sally Field audience in United States
Age bracketShare%
16-1920%
20-2912%
30-3914%
40-4925%
50+28%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Sally Field audience comes from United States.

Worldwide audience distribution share by country for Sally Field
CountryShare
United States56.3%
Canada6.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sally Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Sally Field fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.22×
02Missouri~80K1.20×
03Oklahoma~50K1.19×
04Arkansas~40K1.18×
05Montana~10K1.17×
06Tennessee~100K1.16×
07Wisconsin~70K1.15×
08Alabama~70K1.14×
09Oregon~50K1.13×
10Kentucky~60K1.12×
11Indiana~80K1.11×
12Kansas~40K1.11×
13West Virginia~20K1.11×
14Maine~20K1.11×
15Iowa~40K1.10×
16Ohio~100K1.09×
17New Mexico~20K1.09×
18New Hampshire~20K1.08×
19Arizona~90K1.07×
20Michigan~100K1.06×
21South Carolina~70K1.06×
22Minnesota~60K1.05×
23Utah~40K1.03×
24Washington~80K1.01×
25Mississippi~30K1.01×
26Nebraska~20K1.01×
27Pennsylvania~100K0.98×
28North Carolina~100K0.97×
29Connecticut~40K0.97×
30South Dakota~9K0.97×
31Vermont~7K0.97×
32Delaware~10K0.96×
33Colorado~60K0.95×
34Rhode Island~10K0.95×
35North Dakota~8K0.95×
36Alaska~8K0.93×
37Illinois~100K0.91×
38Louisiana~50K0.91×
39Texas~300K0.90×
40Florida~200K0.89×
41Massachusetts~70K0.89×
42Georgia~100K0.87×
43California~400K0.86×
44New Jersey~90K0.86×
45Virginia~90K0.85×
46Nevada~30K0.85×
47Maryland~60K0.80×
48New York~200K0.77×
49Hawaii~10K0.70×
50Washington, District of Columbia~7K0.56×
Fig. 06

Affinity by region

Affinity by region — Sally Field, United States
0.56×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sally Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sally Field audience
#·InterestCategoryAffinity×
01The Secret Life of Walter Mitty (2013 film)Movies & TV92.88×
02Sara GilbertMovies & TV80.16×
03James CaanMovies & TV71.51×
04Burt ReynoldsMovies & TV58.07×
05Friday Night Lights (film)Movies & TV56.91×
06Angela LansburyMovies & TV44.93×
07Lily TomlinMovies & TV44.90×
08Smokey and the BanditMovies & TV41.81×
09Kathy BatesMovies & TV39.22×
10Valerie BertinelliMovies & TV27.13×
11Paul Thomas AndersonMovies & TV26.27×
12Road movieMovies & TV25.99×
13Florida State Seminoles footballSports22.75×
14Meryl StreepMovies & TV21.11×
15Sandra BullockMovies & TV20.89×
16Goldie HawnMovies & TV20.70×
17Anne HathawayMovies & TV19.64×
18Nicole KidmanMovies & TV17.44×
19Diane KeatonMovies & TV10.32×
20Dick Van DykeMovies & TV8.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sally Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sally Field audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.73×
Community OrientationOPEN1.61×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sally Field audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.92×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sally Field have in United States?

Sally Field has an estimated audience of 6,051,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sally Field fans?

51.7% of Sally Field fans are female, 48.3% are male, with an average age of 42.0 years.

03

Which brands do Sally Field fans like most?

Sally Field fans show strongest brand affinity for Burt Reynolds (58.07×), James Caan (71.51×), and Sara Gilbert (80.16×) over the country average.

04

Where do Sally Field fans live in United States?

Sally Field fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sally Field fans also like?

Beyond Sally Field itself, the audience over-indexes on James Caan (71.51×), Sara Gilbert (80.16×), The Secret Life of Walter Mitty (2013 film) (92.88×), and Friday Night Lights (film) (56.91×) compared to the United States average.

Appendix

Explore more audiences

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See Sally Field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sally Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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