Sally Field Audience in United States

Sally Field logo

Sally Field has an estimated audience of 4,129,164 people in United States. 51.7% are female, 48.3% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Burt Reynolds, James Caan, Sara Gilbert, The Secret Life of Walter Mitty (2013 film), Friday Night Lights (film).

The average Sally Field fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burt Reynolds, James Caan, Sara Gilbert, with strongest over-indexing on Burt Reynolds (58.07× the country average). Demographically, the Sally Field audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sally Field fans

Demographic split for Sally Field audience in United States
MetricValue
Female51.7%
Male48.3%
Average age42.0
Estimated audience size4,129,164

Audience persona

The typical Sally Field fan in United States is balanced, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Burt Reynolds.

Top regions in United States

Top regions ranked by reach for Sally Field in United States
RegionReachAffinity
California405,9650.89×
Texas337,8680.95×
Florida245,4240.88×
New York192,9640.84×
Ohio140,4571.1×
Pennsylvania139,5181×
Illinois133,6990.97×
North Carolina129,2871.04×
Georgia120,8260.95×
Michigan116,0691.07×
Tennessee99,1621.2×
Arizona92,5961.1×
Virginia90,7870.9×
New Jersey88,8300.85×
Indiana86,4861.15×
Washington81,6860.99×
Missouri80,0531.2×
Massachusetts71,6820.88×
Alabama71,4221.24×
Wisconsin70,3001.13×
South Carolina65,5921.06×
Colorado64,2400.99×
Kentucky61,6321.19×
Minnesota59,4661.01×
Oklahoma58,5561.28×
Maryland57,5420.81×
Oregon53,2151.12×
Louisiana50,4090.95×
Arkansas40,8581.2×
Utah38,5891.04×
Connecticut37,9290.92×
Iowa37,1671.09×
Mississippi35,7901.05×
Nevada35,3460.89×
Kansas35,0701.08×
Idaho23,7141.15×
New Mexico21,8311.05×
West Virginia20,9581.09×
Nebraska20,7201×
New Hampshire16,0630.99×
Maine15,0401.02×
Montana12,6951.11×
Hawaii12,1670.69×
Rhode Island11,3250.86×
Delaware9,4730.83×
South Dakota8,7250.91×
Washington, District of Columbia7,8060.63×
North Dakota7,6530.9×
Alaska7,3710.83×
Vermont6,6340.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sally Field audience
BrandAffinityCategory
Burt Reynolds58.07×Movies & TV
James Caan71.51×Movies & TV
Sara Gilbert80.16×Movies & TV
The Secret Life of Walter Mitty (2013 film)92.88×Movies & TV
Friday Night Lights (film)56.91×Movies & TV
Kathy Bates39.22×Movies & TV
Florida State Seminoles football22.75×Sports
Anne Hathaway19.64×Movies & TV
Angela Lansbury44.93×Movies & TV
Smokey and the Bandit41.81×Movies & TV
Lily Tomlin44.9×Movies & TV
Nicole Kidman17.44×Movies & TV
Road movie25.99×Movies & TV
Sandra Bullock20.89×Movies & TV
Paul Thomas Anderson26.27×Movies & TV
Diane Keaton10.32×Movies & TV
Goldie Hawn20.7×Movies & TV
Meryl Streep21.11×Movies & TV
Valerie Bertinelli27.13×Movies & TV
Forrest Gump19.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sally Field audience
TraitClusterScore
TraditionCONSERVATISM1.48
Community OrientationOPEN1.24
ExtroversionTHRILL1.17
Risk AppetiteTHRILL1.14
Convenience OrientationPREMIUM1.14
MindfulnessBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Sally Field
CountryShare
United States54.7%
Canada5.4%
United Kingdom5.0%

See Sally Field audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sally Field have in United States?

Sally Field has an estimated audience of 4,129,164 people in United States, concentrated in California and Texas.

What is the gender split and age of Sally Field fans?

51.7% of Sally Field fans are female, 48.3% are male, with an average age of 42.0 years.

Which brands do Sally Field fans like most?

Sally Field fans show strongest brand affinity for Burt Reynolds (58.07×), James Caan (71.51×), and Sara Gilbert (80.16×) over the country average.

Where do Sally Field fans live in United States?

Sally Field fans in United States are most concentrated in California (reach 405,965), Texas (reach 337,868), and Florida (reach 245,424). These three regions account for the largest share of the active audience.

What other brands do Sally Field fans also like?

Beyond Sally Field itself, the audience over-indexes on James Caan (71.51×), Sara Gilbert (80.16×), The Secret Life of Walter Mitty (2013 film) (92.88×), and Friday Night Lights (film) (56.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sally Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.