Rascasse Audience Intelligence

Friday Night Lights (film) Audience in United States

Name: Friday Night Lights (film) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Friday Night Lights (film) in United States — modelled from more than twelve digital signal sources. Friday Night Lights (film) has an estimated audience of 2,110,680 people in United States.

#817among Movie / TV Show / Series in United States #2093in Movies & TV

The average Friday Night Lights (film) fan in United States is 40.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sally Field, Remember the Titans, MacGyver, with strongest over-indexing on Sally Field (56.91× the country average).

Demographically, the Friday Night Lights (film) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Friday Night Lights (film) fan in United States is more male, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sally Field.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friday Night Lights (film) profile in United States.

Audience size

2.1M

in United States

Gender

40.1%♀

59.9% male

Age

40.3

average years

Country rank

#13659

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Friday Night Lights (film) viewers

40.1% are female, 59.9% are male, average age 40.3.

Fig. 02

Gender split

40.1%

Female

59.9%

Male

Demographic split for Friday Night Lights (film) audience in United States
Metric	Value
Female	40.1%
Male	59.9%
Average age	40.3
Estimated audience size	2,110,680

Fig. 03

Age distribution

Age distribution of the Friday Night Lights (film) audience in United States
Age bracket	Share	%
16-19		14%
20-29		25%
30-39		18%
40-49		19%
50+		24%

Fig. 04

Worldwide distribution

67.2%

of the worldwide Friday Night Lights (film) audience comes from United States.

Worldwide audience distribution share by country for Friday Night Lights (film)
Country	Share
United States	67.2%
Canada	7.3%
United Kingdom	3.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friday Night Lights (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Friday Night Lights (film) fans by region: top regions in United States
#	Region	Reach	×
01	Arkansas	~20K	1.27×
02	Alabama	~40K	1.26×
03	Oklahoma	~30K	1.24×
04	Tennessee	~50K	1.20×
05	Texas	~200K	1.19×
06	Kentucky	~30K	1.18×
07	Kansas	~20K	1.17×
08	Iowa	~20K	1.14×
09	Montana	~7K	1.14×
10	Missouri	~40K	1.12×
11	Mississippi	~20K	1.11×
12	South Carolina	~40K	1.10×
13	Ohio	~70K	1.08×
14	Massachusetts	~50K	1.08×
15	Nebraska	~10K	1.08×
16	West Virginia	~10K	1.06×
17	North Dakota	~5K	1.06×
18	Idaho	~10K	1.04×
19	New Hampshire	~9K	1.04×
20	South Dakota	~5K	1.04×
21	Maine	~8K	1.03×
22	North Carolina	~70K	1.02×
23	Colorado	~30K	1.02×
24	Pennsylvania	~70K	1.01×
25	Louisiana	~30K	1.01×
26	Illinois	~70K	1.00×
27	Indiana	~40K	0.99×
28	Minnesota	~30K	0.99×
29	Michigan	~50K	0.98×
30	Georgia	~60K	0.96×
31	Wisconsin	~30K	0.96×
32	Oregon	~20K	0.96×
33	Connecticut	~20K	0.96×
34	Rhode Island	~7K	0.96×
35	Vermont	~4K	0.96×
36	Virginia	~50K	0.95×
37	Arizona	~40K	0.95×
38	New Mexico	~10K	0.92×
39	Washington	~40K	0.91×
40	California	~200K	0.89×
41	Utah	~20K	0.89×
42	Washington, District of Columbia	~6K	0.87×
43	New York	~100K	0.86×
44	New Jersey	~50K	0.86×
45	Maryland	~30K	0.85×
46	Delaware	~5K	0.83×
47	Alaska	~4K	0.82×
48	Florida	~100K	0.74×
49	Nevada	~10K	0.69×
50	Hawaii	~6K	0.68×

Affinity by region — Friday Night Lights (film), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friday Night Lights (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friday Night Lights (film) audience
#	Interest	Category	×
01	Sally Field	Movies & TV	56.91×
02	Remember the Titans	Movies & TV	54.05×
03	MacGyver	Movies & TV	48.76×
04	Friday Night Lights (TV series)	Movies & TV	44.87×
05	Blendtec	Home & Garden	43.43×
06	Mary Elizabeth Winstead	Movies & TV	32.61×
07	Lily Tomlin	Movies & TV	32.49×
08	Paperless Post	Shopping	23.48×
09	Kenny Rogers	Music & Radio	21.47×
10	John C. Reilly	Movies & TV	21.43×
11	Eyes Wide Shut	Movies & TV	20.81×
12	Estonia	Travel & Leisure	20.00×
13	Brenda Song	Fashion & Accessoires	19.74×
14	Space Jam	Movies & TV	15.76×
15	Key Food	Shopping	14.94×
16	Gerard Butler	Movies & TV	13.55×
17	Revenge (TV series)	Movies & TV	12.74×
18	Denzel Washington	Movies & TV	10.88×
19	Jane Fonda	Movies & TV	9.99×
20	Anne Hathaway	Movies & TV	7.46×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friday Night Lights (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Friday Night Lights (film) audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.87×
Patriotism	CONSERVATISM	1.43×
Family Orientation	CONSERVATISM	1.34×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Friday Night Lights (film) audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.67×
DIY Mentality	THRILL	0.68×
Luxury Orientation	PREMIUM	0.68×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Friday Night Lights (film) have in United States?

Friday Night Lights (film) has an estimated audience of 2,110,680 people in United States, concentrated in Texas and California.

What is the gender split and age of Friday Night Lights (film) viewers?

40.1% of Friday Night Lights (film) fans are female, 59.9% are male, with an average age of 40.3 years.

Which brands do Friday Night Lights (film) fans like most?

Friday Night Lights (film) fans show strongest brand affinity for Sally Field (56.91×), Remember the Titans (54.05×), and MacGyver (48.76×) over the country average.

Where do Friday Night Lights (film) fans live in United States?

Friday Night Lights (film) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Friday Night Lights (film) fans also like?

Beyond Friday Night Lights (film) itself, the audience over-indexes on Remember the Titans (54.05×), MacGyver (48.76×), Mary Elizabeth Winstead (32.61×), and Lily Tomlin (32.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Friday Night Lights (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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