Friday Night Lights (film) Audience in United States

Friday Night Lights (film) has an estimated audience of 2,148,643 people in United States. 40.1% are female, 59.9% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: MacGyver, Remember the Titans, Autism Awareness, Kenny Rogers, Diabetes mellitus awareness.

The average Friday Night Lights (film) fan in United States is 40.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MacGyver, Remember the Titans, Autism Awareness, with strongest over-indexing on MacGyver (80.01× the country average). Demographically, the Friday Night Lights (film) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Friday Night Lights (film) fans

Demographic split for Friday Night Lights (film) audience in United States
MetricValue
Female40.1%
Male59.9%
Average age40.3
Estimated audience size2,148,643

Audience persona

The typical Friday Night Lights (film) fan in United States is more male, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for MacGyver.

Top regions in United States

Top regions ranked by reach for Friday Night Lights (film) in United States
RegionReachAffinity
Texas238,0381.29×
California220,6590.93×
Florida110,6510.76×
New York110,1480.92×
Illinois75,0311.05×
Pennsylvania74,2911.03×
Ohio73,1651.11×
North Carolina68,9981.07×
Georgia65,2260.99×
Michigan56,7811.01×
Tennessee53,4181.24×
Virginia51,5070.98×
New Jersey49,1640.9×
Massachusetts46,5751.1×
Arizona41,8650.95×
Washington40,6130.94×
Indiana40,0401.02×
Missouri39,6151.14×
Alabama37,9891.27×
South Carolina36,0531.12×
Colorado35,6721.05×
Kentucky31,7021.18×
Maryland31,3100.85×
Minnesota31,0311.01×
Wisconsin30,6500.95×
Oklahoma30,0411.26×
Louisiana27,4440.99×
Oregon23,5100.95×
Arkansas22,3411.26×
Connecticut20,8840.97×
Kansas19,9841.18×
Iowa19,9351.13×
Mississippi18,7481.06×
Utah17,1750.89×
Nevada14,2860.69×
Nebraska11,2761.05×
Idaho10,8871.01×
West Virginia10,1561.02×
New Mexico9,8740.92×
New Hampshire8,9151.05×
Maine7,5680.98×
Montana6,3811.07×
Rhode Island6,3720.93×
Hawaii6,0950.66×
Washington, District of Columbia5,5470.86×
South Dakota4,8210.97×
Delaware4,6050.78×
North Dakota4,4071×
Alaska3,3230.72×
Vermont3,3170.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friday Night Lights (film) audience
BrandAffinityCategory
MacGyver80.01×Movies & TV
Remember the Titans50.14×Movies & TV
Autism Awareness19.03×Health
Kenny Rogers39.6×Music & Radio
Diabetes mellitus awareness12.48×Health
Eyes Wide Shut26.36×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Houston Astros10.79×Sports
Income tax13.19×Business & Career
Sally Field15.93×Movies & TV
Alexandra Daddario10.53×Movies & TV
News of the World29.82×Movies & TV
Denzel Washington8.7×Movies & TV
Revenge (TV series)13.14×Movies & TV
Kia Sportage15.79×Cars & Mobility
John C. Reilly16.92×Movies & TV
Billy Bob Thornton6.39×Movies & TV
Margot Robbie6.76×Movies & TV
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friday Night Lights (film) audience
TraitClusterScore
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.2
Social Media UsageJOY1.12
Sports ActivityPOWER1.12
Family OrientationCONSERVATISM1.04
Convenience OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Friday Night Lights (film)
CountryShare
United States68.3%
Canada7.2%
United Kingdom3.9%

See Friday Night Lights (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Friday Night Lights (film) have in United States?

Friday Night Lights (film) has an estimated audience of 2,148,643 people in United States, concentrated in Texas and California.

What is the gender split and age of Friday Night Lights (film) fans?

40.1% of Friday Night Lights (film) fans are female, 59.9% are male, with an average age of 40.3 years.

Which brands do Friday Night Lights (film) fans like most?

Friday Night Lights (film) fans show strongest brand affinity for MacGyver (80.01×), Remember the Titans (50.14×), and Autism Awareness (19.03×) over the country average.

Where do Friday Night Lights (film) fans live in United States?

Friday Night Lights (film) fans in United States are most concentrated in Texas (reach 238,038), California (reach 220,659), and Florida (reach 110,651). These three regions account for the largest share of the active audience.

What other brands do Friday Night Lights (film) fans also like?

Beyond Friday Night Lights (film) itself, the audience over-indexes on Remember the Titans (50.14×), Autism Awareness (19.03×), Kenny Rogers (39.6×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Friday Night Lights (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.