Euphoria Audience in United States

Euphoria logo

Euphoria has an estimated audience of 11,992,029 people in United States. 54.8% are female, 45.2% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Beetlejuice, Diane Keaton.

The average Euphoria fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (9.13× the country average). Demographically, the Euphoria audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Euphoria fans

Demographic split for Euphoria audience in United States
MetricValue
Female54.8%
Male45.2%
Average age37.8
Estimated audience size11,992,029

Audience persona

The typical Euphoria fan in United States is balanced, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Euphoria in United States
RegionReachAffinity
California1,519,1541.15×
Texas1,253,6931.22×
Florida856,0311.05×
New York675,3381.01×
Illinois435,0501.09×
Pennsylvania403,8781×
Georgia400,1381.08×
North Carolina394,5411.09×
Ohio378,0161.02×
Arizona326,0291.33×
Michigan319,6951.02×
New Jersey297,2880.97×
Washington296,9801.23×
Virginia286,0610.98×
Tennessee238,3910.99×
Maryland231,5901.12×
Indiana225,8431.03×
Massachusetts225,6020.95×
Alabama204,1271.22×
Missouri191,6880.99×
Colorado186,1630.98×
South Carolina174,4840.97×
Louisiana172,6071.12×
Wisconsin167,0620.93×
Minnesota165,6340.96×
Kentucky152,5041.01×
Oklahoma150,6871.13×
Oregon140,7911.02×
Nevada133,5621.15×
Connecticut119,5750.99×
Utah107,3461×
Mississippi101,6471.03×
Arkansas101,1961.02×
Iowa97,2630.98×
Kansas95,8251.01×
New Mexico66,5411.11×
Nebraska61,8331.03×
Idaho57,9540.96×
West Virginia50,5540.91×
Hawaii43,6440.85×
New Hampshire38,5930.82×
Maine34,8870.81×
Rhode Island32,0490.84×
Washington, District of Columbia29,7410.83×
Montana29,4910.89×
Delaware28,1650.85×
Alaska25,8831.01×
South Dakota23,2000.84×
North Dakota21,9330.89×
Vermont15,3240.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Euphoria audience
BrandAffinityCategory
Google Maps9.13×Internet & Social Media
Indeed.com9.54×Business & Career
Capital One7.7×Business & Career
Beetlejuice8.22×Movies & TV
Diane Keaton9.82×Movies & TV
Enterprise Rent-A-Car9.61×Cars & Mobility
Google News8.26×News
Apple Store10.51×Shopping
Circle K8.87×Shopping
Aaron Rodgers7.93×Sports
Khan Academy9.66×Business & Career
Margot Robbie10.7×Movies & TV
DuckDuckGo10.37×Internet & Social Media
DeviantArt8.04×Internet & Social Media
Twin Peaks9.74×Movies & TV
Google Earth11.19×Internet & Social Media
Bruce Willis8.08×Movies & TV
Zendaya10.6×Movies & TV
ICloud10.13×Technology & Electronics
Zac Efron10.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Euphoria audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
Luxury OrientationPREMIUM1.78
Risk AppetiteTHRILL1.5
ExtroversionTHRILL1.42
Early Adopter MentalityPOWER1.34
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Euphoria
CountryShare
United States33.5%
Brazil7.5%
India6.4%

See Euphoria audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Euphoria have in United States?

Euphoria has an estimated audience of 11,992,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Euphoria fans?

54.8% of Euphoria fans are female, 45.2% are male, with an average age of 37.8 years.

Which brands do Euphoria fans like most?

Euphoria fans show strongest brand affinity for Google Maps (9.13×), Indeed.com (9.54×), and Capital One (7.7×) over the country average.

Where do Euphoria fans live in United States?

Euphoria fans in United States are most concentrated in California (reach 1,519,154), Texas (reach 1,253,693), and Florida (reach 856,031). These three regions account for the largest share of the active audience.

What other brands do Euphoria fans also like?

Beyond Euphoria itself, the audience over-indexes on Indeed.com (9.54×), Capital One (7.7×), Beetlejuice (8.22×), and Diane Keaton (9.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Euphoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.