Rascasse Audience Intelligence

Euphoria Audience in United States

A data profile of the people who buy, follow and care about Euphoria in United States — modelled from more than twelve digital signal sources. Euphoria has an estimated audience of 12,255,991 people in United States.

#36among TV series in United States#52among Movie / TV Show / Series in United States#202in Movies & TV

The average Euphoria fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zendaya, Superman, Hair Extensions, with strongest over-indexing on Zendaya (9.46× the country average).

Demographically, the Euphoria audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Euphoria fan in United States is more female, around 35.3 years old, with strong Tradition tendencies and a notable affinity for Zendaya.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Euphoria profile in United States.

Audience size
12.3M
in United States
Gender
56.9%♀
43.1% male
Age
35.3
average years
Country rank
#2908
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+318%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Euphoria viewers

56.9% are female, 43.1% are male, average age 35.3.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Euphoria audience in United States
MetricValue
Female56.9%
Male43.1%
Average age35.3
Estimated audience size12,255,991
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Euphoria audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Euphoria audience comes from United States.

Worldwide audience distribution share by country for Euphoria
CountryShare
United States38.4%
India9.2%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Euphoria audience in United States is strongest.

Fig. 05

Top regions by affinity

Euphoria fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.27×
02Alabama~200K1.18×
03New Mexico~70K1.15×
04Texas~1M1.14×
05Washington~300K1.13×
06Oklahoma~200K1.11×
07Nevada~100K1.11×
08Louisiana~200K1.10×
09California~1.5M1.09×
10Maryland~200K1.09×
11Illinois~400K1.07×
12Mississippi~100K1.07×
13Alaska~30K1.07×
14Georgia~400K1.05×
15Kentucky~200K1.03×
16Arkansas~100K1.03×
17Nebraska~60K1.03×
18Florida~900K1.02×
19North Carolina~400K1.02×
20Missouri~200K1.01×
21Kansas~100K1.01×
22Ohio~400K1.00×
23Michigan~300K1.00×
24Indiana~200K1.00×
25Connecticut~100K1.00×
26Tennessee~200K0.99×
27Colorado~200K0.99×
28Oregon~100K0.99×
29Iowa~100K0.99×
30Pennsylvania~400K0.98×
31Massachusetts~200K0.98×
32New York~700K0.97×
33New Jersey~300K0.97×
34Utah~100K0.97×
35Idaho~60K0.97×
36Montana~30K0.97×
37North Dakota~20K0.97×
38South Carolina~200K0.96×
39Minnesota~200K0.96×
40West Virginia~60K0.96×
41Virginia~300K0.95×
42Wisconsin~200K0.93×
43Delaware~30K0.93×
44Rhode Island~40K0.92×
45South Dakota~30K0.92×
46New Hampshire~40K0.87×
47Maine~40K0.85×
48Hawaii~50K0.84×
49Washington, District of Columbia~30K0.82×
50Vermont~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Euphoria, United States
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Euphoria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Euphoria audience
#·InterestCategoryAffinity×
01Forest WhitakerMovies & TV10.39×
02ZendayaMovies & TV9.46×
03America FerreraMovies & TV8.16×
04Cameron BoyceMovies & TV8.14×
05Bella ThorneMovies & TV7.77×
06Angela BassettMovies & TV7.05×
07Black Panther (film)Movies & TV6.53×
08Vanessa KirbyMovies & TV6.17×
09Teyana TaylorMovies & TV4.48×
10Amanda SeyfriedMovies & TV4.25×
11Hair ExtensionsBeauty & Wellness3.95×
12Ariana GrandeMusic & Radio3.50×
13Internet celebrityInternet & Social Media3.19×
14Sabrina CarpenterMusic & Radio3.17×
15HBOMovies & TV2.44×
16SupermanMovies & TV2.07×
17Harry PotterMovies & TV1.88×
18Science fiction moviesMovies & TV1.79×
19TikTokInternet & Social Media1.73×
20Do it yourself (DIY)Home & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Euphoria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Euphoria audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.49×
Early Adopter MentalityPOWER1.34×
MindfulnessBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Euphoria audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Euphoria have in United States?

Euphoria has an estimated audience of 12,255,991 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Euphoria viewers?

56.9% of Euphoria fans are female, 43.1% are male, with an average age of 35.3 years.

03

Which brands do Euphoria fans like most?

Euphoria fans show strongest brand affinity for Zendaya (9.46×), Superman (2.07×), and Hair Extensions (3.95×) over the country average.

04

Where do Euphoria fans live in United States?

Euphoria fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Euphoria fans also like?

Beyond Euphoria itself, the audience over-indexes on Superman (2.07×), Hair Extensions (3.95×), Cameron Boyce (8.14×), and TikTok (1.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Euphoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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