Euphoria Audience in Germany
Euphoria has an estimated audience of 1,576,240 people in Germany. 63.9% are female, 36.1% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Isothermal process, Dog breed, Goop, Progressive rock, Hard Knocks.
The average Euphoria fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Isothermal process, Dog breed, Goop, with strongest over-indexing on Isothermal process (67.32× the country average). Demographically, the Euphoria audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Euphoria fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 29.0 |
| Estimated audience size | 1,576,240 |
Audience persona
The typical Euphoria fan in Germany is more female, around 29.0 years old, with strong Sustainability tendencies and a notable affinity for Isothermal process.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 400,119 | 1.16× |
| Bayern | 241,983 | 0.96× |
| Baden-Württemberg | 209,627 | 0.97× |
| Hessen | 159,918 | 1.33× |
| Niedersachsen | 153,142 | 1× |
| Berlin | 87,286 | 1.24× |
| Rheinland-Pfalz | 78,388 | 0.99× |
| Sachsen | 74,243 | 0.96× |
| Schleswig-Holstein | 54,515 | 0.96× |
| Brandenburg | 46,395 | 0.95× |
| Hamburg | 38,218 | 1.07× |
| Thüringen | 35,124 | 0.87× |
| Sachsen-Anhalt | 34,672 | 0.85× |
| Mecklenburg-Vorpommern | 24,106 | 0.8× |
| Saarland | 16,618 | 0.86× |
| Bremen | 13,749 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Isothermal process | 67.32× | Business & Career |
| Dog breed | 1.61× | Pets & Animals |
| Goop | 13.21× | Internet & Social Media |
| Progressive rock | 2.27× | Music & Radio |
| Hard Knocks | 38.55× | Movies & TV |
| Commercial mortgage | 2.71× | Business & Career |
| Kotka | 27.82× | Travel & Leisure |
| Škoda Kodiaq | 2.1× | Cars & Mobility |
| Kyokushin | 9.46× | Sports |
| Israel | 1.84× | Travel & Leisure |
| Japanese domestic market | 4.43× | Politics & Society |
| Handmade Gifts | 1.68× | Kids & Family |
| Mustard seed | 8.44× | Food & Beverages |
| Personalised Gifts | 1.54× | Home & Garden |
| Staycation | 2.98× | Home & Garden |
| San Gil | 3.29× | Travel & Leisure |
| Public speaking | 4.27× | Politics & Society |
| Stay at Home Mum | 10.04× | Kids & Family |
| Bank account | 2.06× | Business & Career |
| JBPM | 39.86× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Quality Awareness | PREMIUM | 1.42 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Social Media Usage | JOY | 1.26 |
| Individualism | JOY | 1.25 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Brazil | 7.5% |
| India | 6.4% |
See Euphoria audiences in other countries
More TV series audiences in Germany
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
- Stranger Things (9,203,673)
Frequently asked questions
How many fans does Euphoria have in Germany?
Euphoria has an estimated audience of 1,576,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Euphoria fans?
63.9% of Euphoria fans are female, 36.1% are male, with an average age of 29.0 years.
Which brands do Euphoria fans like most?
Euphoria fans show strongest brand affinity for Isothermal process (67.32×), Dog breed (1.61×), and Goop (13.21×) over the country average.
Where do Euphoria fans live in Germany?
Euphoria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 400,119), Bayern (reach 241,983), and Baden-Württemberg (reach 209,627). These three regions account for the largest share of the active audience.
What other brands do Euphoria fans also like?
Beyond Euphoria itself, the audience over-indexes on Dog breed (1.61×), Goop (13.21×), Progressive rock (2.27×), and Hard Knocks (38.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Euphoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.