Rascasse Audience Intelligence

Internet celebrity Audience in United States

A data profile of the people who buy, follow and care about Internet celebrity in United States — modelled from more than twelve digital signal sources. Internet celebrity has an estimated audience of 24,437,124 people in United States.

#5among Content type in United States#862among Topic in United States#26in Internet & Social Media

The average Internet celebrity fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alexis Ren, Kate Moss, Teyana Taylor, with strongest over-indexing on Alexis Ren (30× the country average).

Demographically, the Internet celebrity audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet celebrity fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Alexis Ren.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet celebrity profile in United States.

Audience size
24.4M
in United States
Gender
54.3%♀
45.7% male
Age
40.6
average years
Country rank
#1265
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet celebrity fans

54.3% are female, 45.7% are male, average age 40.6.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Internet celebrity audience in United States
MetricValue
Female54.3%
Male45.7%
Average age40.6
Estimated audience size24,437,124
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Internet celebrity audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Internet celebrity audience comes from United States.

Worldwide audience distribution share by country for Internet celebrity
CountryShare
United States22.5%
India10.4%
Mexico4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet celebrity audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet celebrity fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~800K1.09×
02Alaska~60K1.08×
03California~3M1.07×
04Texas~2M1.06×
05New Jersey~700K1.06×
06Missouri~400K1.05×
07Oklahoma~300K1.05×
08North Dakota~50K1.05×
09Vermont~50K1.05×
10Alabama~400K1.04×
11Louisiana~300K1.04×
12New York~1.5M1.03×
13North Carolina~800K1.03×
14Maryland~400K1.03×
15Mississippi~200K1.03×
16South Dakota~60K1.02×
17Pennsylvania~800K1.01×
18Hawaii~100K1.01×
19Florida~1.5M1.00×
20Michigan~600K1.00×
21Minnesota~400K1.00×
22West Virginia~100K1.00×
23Arizona~500K0.99×
24Kentucky~300K0.99×
25Connecticut~200K0.99×
26Nevada~200K0.99×
27Iowa~200K0.99×
28Idaho~100K0.99×
29New Mexico~100K0.99×
30Rhode Island~80K0.99×
31Montana~70K0.99×
32Delaware~70K0.99×
33Illinois~800K0.98×
34Virginia~600K0.98×
35Tennessee~500K0.98×
36Massachusetts~500K0.98×
37Kansas~200K0.98×
38Nebraska~100K0.98×
39Maine~80K0.97×
40Ohio~700K0.96×
41Indiana~400K0.96×
42South Carolina~400K0.96×
43Arkansas~200K0.96×
44Oregon~300K0.95×
45New Hampshire~90K0.95×
46Utah~200K0.94×
47Washington, District of Columbia~70K0.92×
48Washington~400K0.91×
49Wisconsin~300K0.90×
50Colorado~300K0.87×
Fig. 06

Affinity by region

Affinity by region — Internet celebrity, United States
0.87×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet celebrity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet celebrity audience
#·InterestCategoryAffinity×
01Made in ChelseaMovies & TV35.26×
02Alexis RenInternet & Social Media30.00×
03Rudy MancusoMovies & TV19.70×
04Kate MossFashion & Accessoires18.07×
05Teyana TaylorMovies & TV7.19×
06BatmanMovies & TV3.82×
07Hair ExtensionsBeauty & Wellness3.58×
08Fashion NovaShopping3.33×
09Madea's Class ReunionMovies & TV3.25×
10HBOMovies & TV2.71×
11Contemporary R&BMusic & Radio2.47×
12New York CityTravel & Leisure2.18×
13Video gamesGames1.90×
14Rock musicMusic & Radio1.76×
15BeautyBeauty & Wellness1.75×
16BeveragesFood & Beverages1.74×
17Food and drinkFood & Beverages1.70×
18United StatesTravel & Leisure1.67×
19FoodFood & Beverages1.65×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet celebrity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet celebrity audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
ExtroversionTHRILL1.53×
Social Media UsageJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet celebrity audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
DIY MentalityTHRILL0.92×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet celebrity have in United States?

Internet celebrity has an estimated audience of 24,437,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Internet celebrity fans?

54.3% of Internet celebrity fans are female, 45.7% are male, with an average age of 40.6 years.

03

Which brands do Internet celebrity fans like most?

Internet celebrity fans show strongest brand affinity for Alexis Ren (30×), Kate Moss (18.07×), and Teyana Taylor (7.19×) over the country average.

04

Where do Internet celebrity fans live in United States?

Internet celebrity fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Internet celebrity fans also like?

Beyond Internet celebrity itself, the audience over-indexes on Kate Moss (18.07×), Teyana Taylor (7.19×), Food and drink (1.7×), and Batman (3.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Internet celebrity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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