Internet celebrity Audience in United States

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Internet celebrity has an estimated audience of 24,437,124 people in United States. 54.3% are female, 45.7% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Kate Moss, Batman, Teyana Taylor, Food and drink.

The average Internet celebrity fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Kate Moss, Batman, with strongest over-indexing on Euphoria (3.19× the country average). Demographically, the Internet celebrity audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Internet celebrity fans

Demographic split for Internet celebrity audience in United States
MetricValue
Female54.3%
Male45.7%
Average age40.6
Estimated audience size24,437,124

Audience persona

The typical Internet celebrity fan in United States is balanced, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Internet celebrity in United States
RegionReachAffinity
California3,100,4051.15×
Texas2,429,2891.16×
Florida1,797,5511.09×
New York1,508,4371.1×
Georgia895,1791.19×
Pennsylvania891,3551.08×
Illinois858,7201.05×
North Carolina825,7671.12×
Ohio753,2751×
New Jersey698,0941.12×
Michigan688,2941.08×
Virginia640,2851.08×
Arizona534,3941.07×
Tennessee483,3900.99×
Massachusetts474,7710.99×
Washington460,3470.94×
Maryland442,3171.05×
Indiana440,1050.99×
Missouri437,6441.11×
South Carolina367,0061×
Minnesota357,3551.02×
Alabama353,9021.04×
Louisiana352,7111.12×
Colorado331,8900.86×
Kentucky317,1631.04×
Wisconsin317,0910.86×
Oklahoma308,8421.14×
Oregon272,0940.97×
Connecticut250,1251.02×
Nevada248,3911.05×
Mississippi206,0751.02×
Iowa201,3911×
Kansas196,4221.02×
Utah186,9910.85×
Arkansas178,4970.89×
New Mexico122,8921×
Idaho121,7540.99×
Nebraska116,6740.95×
West Virginia114,8341.01×
Hawaii90,0450.86×
New Hampshire73,5920.76×
Rhode Island67,6780.87×
Maine67,6380.77×
Delaware57,5780.85×
Montana55,4990.82×
Alaska55,1761.06×
Washington, District of Columbia52,5130.71×
North Dakota49,7810.99×
South Dakota47,4750.84×
Wyoming44,7271.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet celebrity audience
BrandAffinityCategory
Euphoria3.19×Movies & TV
Kate Moss18.07×Fashion & Accessoires
Batman3.82×Movies & TV
Teyana Taylor7.19×Movies & TV
Food and drink1.7×Food & Beverages
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
New York City2.18×Travel & Leisure
Video games1.9×Games
Beverages1.74×Food & Beverages
Fashion Nova3.33×Shopping
Movies1.51×Movies & TV
United States1.67×Travel & Leisure
Contemporary R&B2.47×Music & Radio
Hair Extensions3.58×Beauty & Wellness
HBO2.71×Movies & TV
Made in Chelsea35.26×Movies & TV
Rock music1.76×Music & Radio
YouTube1.52×Movies & TV
Comedy movies1.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet celebrity audience
TraitClusterScore
TraditionCONSERVATISM1.63
ExtroversionTHRILL1.59
Early Adopter MentalityPOWER1.32
Social Media UsageJOY1.19
LGBTQ+ IdentityOPEN1.12
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Internet celebrity
CountryShare
United States22.5%
India10.4%
Mexico4.1%

See Internet celebrity audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Internet celebrity have in United States?

Internet celebrity has an estimated audience of 24,437,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet celebrity fans?

54.3% of Internet celebrity fans are female, 45.7% are male, with an average age of 40.6 years.

Which brands do Internet celebrity fans like most?

Internet celebrity fans show strongest brand affinity for Euphoria (3.19×), Kate Moss (18.07×), and Batman (3.82×) over the country average.

Where do Internet celebrity fans live in United States?

Internet celebrity fans in United States are most concentrated in California (reach 3,100,405), Texas (reach 2,429,289), and Florida (reach 1,797,551). These three regions account for the largest share of the active audience.

What other brands do Internet celebrity fans also like?

Beyond Internet celebrity itself, the audience over-indexes on Kate Moss (18.07×), Batman (3.82×), Teyana Taylor (7.19×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.