How to read this list
Rank
Position in the Top 59, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 |  Meme |
70M | 32.4% | 34.5 | 51.4% | Content type |
| 2 |  Instant messaging |
61M | 19.0% | 37.6 | 52.8% | Content type |
| 3 |  Internet meme |
52M | 26.5% | 34.9 | 52.1% | Content type |
| 4 |  Viral video |
45M | 21.0% | 39.7 | 51.1% | Content type |
| 5 |  Internet celebrity |
24M | 22.5% | 40.6 | 54.3% | Content type |
| 6 |  Funny Videos |
16M | 20.3% | 33.1 | 45.0% | Content type |
| 7 |  Selfie |
9.2M | 13.9% | 36.0 | 60.0% | Content type |
| 8 |  Fansite |
9.1M | 18.8% | 39.6 | 54.7% | Content type |
| 9 |  Web series |
8.4M | 30.6% | 37.9 | 52.2% | Content type |
| 10 |  Blog |
8.2M | 16.5% | 40.9 | 56.9% | Content type |
| 11 |  Practical joke |
8M | 22.2% | 37.8 | 36.9% | Content type |
| 12 |  Influencer marketing |
7.3M | 11.4% | 37.2 | 54.1% | Content type |
| 13 |  Funny Texts |
5.8M | 65.2% | 26.9 | 62.7% | Content type |
| 14 |  Smiley |
4.9M | 23.2% | 43.1 | 66.4% | Content type |
| 15 |  Funny Pets |
4.5M | 21.9% | 37.4 | 63.8% | Content type |
| 16 |  Life hacking |
3.5M | 35.8% | 35.5 | 67.3% | Content type |
| 17 |  Abandoned Places |
2.7M | 69.6% | 40.8 | 51.2% | Content type |
| 18 |  Unboxing |
2.5M | 24.0% | 36.6 | 60.3% | Content type |
| 19 |  Cute Dogs |
2.2M | 39.1% | 33.2 | 61.0% | Content type |
| 20 |  Click-to-donate site |
2M | 27.7% | 48.5 | 61.8% | Content type |
| 21 |  food porn |
1.7M | 20.9% | 32.2 | 50.4% | Content type |
| 22 |  Easter egg (media) |
1.7M | 32.8% | 38.3 | 37.8% | Content type |
| 23 |  E-card |
1.6M | 46.5% | 42.1 | 66.9% | Content type |
| 24 |  Funny Moments |
1.6M | 35.6% | 34.0 | 57.0% | Content type |
| 25 |  Daily Quotes |
1.6M | 62.1% | 37.7 | 77.8% | Content type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 59 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each content type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest content type in United States?
Meme currently leads with an estimated audience of 70M people in United States.