Rascasse Audience Intelligence

Selfie Audience in United States

A data profile of the people who buy, follow and care about Selfie in United States — modelled from more than twelve digital signal sources. Selfie has an estimated audience of 9,189,056 people in United States.

#7among Content type in United States#2463among Topic in United States#56in Internet & Social Media

The average Selfie fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reddit, Google Flights, Snapchat, with strongest over-indexing on Reddit (1.73× the country average).

Demographically, the Selfie audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Social Media Usage, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Selfie fan in United States is more female, around 36.0 years old, with strong Social Media Usage tendencies and a notable affinity for Reddit.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Selfie profile in United States.

Audience size
9.2M
in United States
Gender
60.0%♀
40.0% male
Age
36.0
average years
Country rank
#3904
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Selfie fans

60.0% are female, 40.0% are male, average age 36.0.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Selfie audience in United States
MetricValue
Female60.0%
Male40.0%
Average age36.0
Estimated audience size9,189,056
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Selfie audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3916%
40-4917%
50+16%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Selfie audience comes from United States.

Worldwide audience distribution share by country for Selfie
CountryShare
United States13.9%
China13.4%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Selfie audience in United States is strongest.

Fig. 05

Top regions by affinity

Selfie fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~90K4.69×
02Alaska~30K1.73×
03Arizona~200K1.27×
04Tennessee~200K1.20×
05Louisiana~100K1.19×
06Ohio~300K1.10×
07California~1M1.08×
08Oklahoma~100K1.07×
09Texas~800K1.02×
10Georgia~300K1.02×
11Missouri~200K1.02×
12Kentucky~100K1.01×
13Minnesota~100K1.00×
14Kansas~70K1.00×
15Pennsylvania~300K0.99×
16Idaho~50K0.99×
17New York~500K0.98×
18Utah~80K0.98×
19Arkansas~70K0.98×
20New Mexico~50K0.98×
21North Carolina~300K0.96×
22Washington~200K0.95×
23Illinois~300K0.94×
24Indiana~200K0.94×
25Florida~600K0.91×
26South Carolina~100K0.91×
27Alabama~100K0.91×
28Nevada~80K0.91×
29Iowa~70K0.91×
30Rhode Island~30K0.91×
31Oregon~90K0.90×
32Nebraska~40K0.90×
33Delaware~20K0.90×
34South Dakota~20K0.89×
35Mississippi~70K0.88×
36Hawaii~30K0.88×
37Virginia~200K0.86×
38Massachusetts~200K0.86×
39Colorado~100K0.86×
40Maryland~100K0.85×
41West Virginia~40K0.84×
42New Jersey~200K0.83×
43Montana~20K0.83×
44Connecticut~70K0.81×
45Washington, District of Columbia~20K0.81×
46Wisconsin~100K0.80×
47Michigan~200K0.78×
48Maine~30K0.77×
49Vermont~10K0.77×
50New Hampshire~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Selfie, United States
0.72×1.00×4.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Selfie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Selfie audience
#·InterestCategoryAffinity×
01Matthew BroderickMovies & TV5.19×
02Google PhotosTechnology & Electronics2.21×
03Eyelash extensionsBeauty & Wellness2.03×
04Google FlightsTravel & Leisure1.96×
05SnapchatInternet & Social Media1.85×
06CoachFashion & Accessoires1.75×
07RedditInternet & Social Media1.73×
08Sabrina CarpenterMusic & Radio1.72×
09BlouseFashion & Accessoires1.63×
10QuizGames1.61×
11Fashion NovaShopping1.60×
12EyelashBeauty & Wellness1.60×
13Dick Van DykeMovies & TV1.59×
14EyebrowBeauty & Wellness1.55×
15BurlingtonFashion & Accessoires1.54×
16Denver NuggetsSports1.54×
17ULTA BeautyBeauty & Wellness1.53×
18Lace wigBeauty & Wellness1.53×
19Hair coloringBeauty & Wellness1.53×
20GownFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Selfie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Selfie audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.21×
CreativityOPEN1.09×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Selfie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Design AffinityPREMIUM0.88×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Selfie have in United States?

Selfie has an estimated audience of 9,189,056 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Selfie fans?

60.0% of Selfie fans are female, 40.0% are male, with an average age of 36.0 years.

03

Which brands do Selfie fans like most?

Selfie fans show strongest brand affinity for Reddit (1.73×), Google Flights (1.96×), and Snapchat (1.85×) over the country average.

04

Where do Selfie fans live in United States?

Selfie fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Selfie fans also like?

Beyond Selfie itself, the audience over-indexes on Google Flights (1.96×), Snapchat (1.85×), Dick Van Dyke (1.59×), and Matthew Broderick (5.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Selfie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Selfie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →