Selfie Audience in United States

Selfie logo

Selfie has an estimated audience of 9,189,056 people in United States. 60.0% are female, 40.0% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Reddit, Craigslist, Google Flights, Snapchat, Matthew Broderick.

The average Selfie fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Reddit, Craigslist, Google Flights, with strongest over-indexing on Reddit (1.73× the country average). Demographically, the Selfie audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Selfie fans

Demographic split for Selfie audience in United States
MetricValue
Female60.0%
Male40.0%
Average age36.0
Estimated audience size9,189,056

Audience persona

The typical Selfie fan in United States is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Reddit.

Top regions in United States

Top regions ranked by reach for Selfie in United States
RegionReachAffinity
California1,069,7361.06×
Texas783,1120.99×
Florida560,8890.9×
New York483,5030.94×
Ohio329,1801.16×
Pennsylvania309,7931×
Illinois307,2081×
Arizona263,1831.4×
Georgia257,6920.91×
Tennessee246,4661.34×
North Carolina212,1690.77×
Virginia196,5720.88×
Michigan184,5970.77×
New Jersey183,4060.78×
Washington180,6160.98×
Massachusetts163,1240.9×
Indiana149,4790.89×
Minnesota146,2481.11×
Maryland141,8640.9×
Missouri137,0990.93×
Louisiana134,0791.13×
Colorado123,9950.86×
South Carolina111,0400.8×
Alabama108,4690.84×
Kentucky107,7100.93×
Wisconsin106,6100.77×
North Dakota106,3285.63×
Oklahoma102,5491×
Oregon97,6620.93×
Nevada80,6450.91×
Utah79,1400.96×
Kansas72,1591×
Connecticut68,2150.74×
Arkansas67,4360.89×
Iowa64,6730.85×
Mississippi57,3890.76×
New Mexico47,0611.02×
Idaho45,9231×
Alaska37,0521.88×
Nebraska37,0060.8×
Hawaii30,8270.78×
West Virginia29,9050.7×
Rhode Island23,7930.81×
Delaware23,1030.91×
Maine21,7750.66×
New Hampshire21,3180.59×
Washington, District of Columbia20,5710.74×
Montana18,8540.74×
South Dakota13,2720.62×
Vermont8,4140.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Selfie audience
BrandAffinityCategory
Reddit1.73×Internet & Social Media
Craigslist1.51×Shopping
Google Flights1.96×Travel & Leisure
Snapchat1.85×Internet & Social Media
Matthew Broderick5.19×Movies & TV
Fashion Nova1.6×Shopping
ULTA Beauty1.53×Beauty & Wellness
Eyelash extensions2.03×Beauty & Wellness
Burlington1.54×Fashion & Accessoires
Lace wig1.53×Beauty & Wellness
Sabrina Carpenter1.72×Music & Radio
Eyelash1.6×Beauty & Wellness
Gown1.52×Fashion & Accessoires
Tumblr1.55×Internet & Social Media
Denver Nuggets1.54×Sports
Google Photos2.21×Technology & Electronics
Hair coloring1.53×Beauty & Wellness
Quiz1.61×Games
Coach1.75×Fashion & Accessoires
Blouse1.63×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Selfie audience
TraitClusterScore
ExtroversionTHRILL1.43
Sports ActivityPOWER1.19
TravellingTHRILL1.17
Luxury OrientationPREMIUM1.16
Early Adopter MentalityPOWER1.14
Healthy LifestyleBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Selfie
CountryShare
United States13.9%
China13.4%
Japan8.7%

See Selfie audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Selfie have in United States?

Selfie has an estimated audience of 9,189,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Selfie fans?

60.0% of Selfie fans are female, 40.0% are male, with an average age of 36.0 years.

Which brands do Selfie fans like most?

Selfie fans show strongest brand affinity for Reddit (1.73×), Craigslist (1.51×), and Google Flights (1.96×) over the country average.

Where do Selfie fans live in United States?

Selfie fans in United States are most concentrated in California (reach 1,069,736), Texas (reach 783,112), and Florida (reach 560,889). These three regions account for the largest share of the active audience.

What other brands do Selfie fans also like?

Beyond Selfie itself, the audience over-indexes on Craigslist (1.51×), Google Flights (1.96×), Snapchat (1.85×), and Matthew Broderick (5.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Selfie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.