Snapchat Audience in United States

Snapchat logo

Snapchat has an estimated audience of 32,853,939 people in United States. 52.5% are female, 47.5% are male, average age 37.0. Top regions: Texas, California, Florida. Top brand affinities: TikTok, Azienda Trasporti Milanesi, Beauty, Reddit, Harry Potter.

The average Snapchat fan in United States is 37.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include TikTok, Azienda Trasporti Milanesi, Beauty, with strongest over-indexing on TikTok (3.06× the country average). Demographically, the Snapchat audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Snapchat fans

Demographic split for Snapchat audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.0
Estimated audience size32,853,939

Audience persona

The typical Snapchat fan in United States is balanced, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for TikTok.

Top regions in United States

Top regions ranked by reach for Snapchat in United States
RegionReachAffinity
Texas2,561,8060.91×
California2,407,9440.67×
Florida2,074,8790.93×
New York1,611,9880.88×
Ohio1,135,8211.12×
Illinois1,131,0091.03×
Pennsylvania1,112,0571.01×
Georgia1,005,1590.99×
North Carolina965,3820.98×
Michigan927,2191.08×
Virginia837,9311.05×
New Jersey761,2660.91×
Tennessee693,1411.05×
Indiana683,7881.14×
Massachusetts667,2821.03×
Washington640,8750.97×
Missouri638,8981.21×
Arizona611,2230.91×
Wisconsin524,7001.06×
Kentucky521,0911.27×
Alabama518,4751.13×
Minnesota513,9061.09×
South Carolina499,4861.01×
Louisiana489,1471.15×
Maryland475,7050.84×
Oklahoma462,9601.27×
Colorado462,5320.89×
Connecticut402,9191.22×
Arkansas383,0451.42×
Iowa348,6091.29×
Mississippi344,4201.27×
Oregon309,7950.82×
Kansas306,2701.18×
Utah247,1250.84×
Nevada191,8900.6×
West Virginia183,8811.2×
New Mexico180,5561.1×
Nebraska175,8371.07×
Idaho164,4981×
New Hampshire121,9630.94×
Maine107,2060.91×
Rhode Island103,8000.99×
South Dakota102,3361.35×
Montana94,2381.03×
North Dakota90,0331.33×
Hawaii58,2000.41×
Delaware56,6380.62×
Alaska56,4940.8×
Vermont44,4680.77×
Washington, District of Columbia40,7300.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snapchat audience
BrandAffinityCategory
TikTok3.06×Internet & Social Media
Azienda Trasporti Milanesi7.77×Cars & Mobility
Beauty1.63×Beauty & Wellness
Reddit1.87×Internet & Social Media
Harry Potter1.55×Movies & TV
Hobby Lobby1.6×Home & Garden
Taco Bell1.64×Food & Beverages
Barbie2.36×Movies & TV
Burger King1.59×Food & Beverages
Music of Nigeria4.66×Music & Radio
Sabrina Carpenter2.37×Music & Radio
Subway1.56×Food & Beverages
Lace wig1.97×Beauty & Wellness
Yahoo!ショッピング1.53×
TMZ1.52×Internet & Social Media
Mobile game1.52×Games
South Korea2.29×Travel & Leisure
Yahoo! News1.72×News
Rhianna (singer)2.91×Music & Radio
Hair Extensions1.86×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snapchat audience
TraitClusterScore
Social Media UsageJOY2.2
LGBTQ+ IdentityOPEN1.84
ExtroversionTHRILL1.67
Early Adopter MentalityPOWER1.33
Convenience OrientationPREMIUM1.22
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Snapchat
CountryShare
United States23.4%
United Kingdom6.0%
France5.5%

See Snapchat audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Snapchat have in United States?

Snapchat has an estimated audience of 32,853,939 people in United States, concentrated in Texas and California.

What is the gender split and age of Snapchat fans?

52.5% of Snapchat fans are female, 47.5% are male, with an average age of 37.0 years.

Which brands do Snapchat fans like most?

Snapchat fans show strongest brand affinity for TikTok (3.06×), Azienda Trasporti Milanesi (7.77×), and Beauty (1.63×) over the country average.

Where do Snapchat fans live in United States?

Snapchat fans in United States are most concentrated in Texas (reach 2,561,806), California (reach 2,407,944), and Florida (reach 2,074,879). These three regions account for the largest share of the active audience.

What other brands do Snapchat fans also like?

Beyond Snapchat itself, the audience over-indexes on Azienda Trasporti Milanesi (7.77×), Beauty (1.63×), Reddit (1.87×), and Harry Potter (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.