Rascasse Audience Intelligence

Viral video Audience in United States

A data profile of the people who buy, follow and care about Viral video in United States — modelled from more than twelve digital signal sources. Viral video has an estimated audience of 44,559,330 people in United States.

#4among Content type in United States#356among Topic in United States#19in Internet & Social Media

The average Viral video fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Video hosting service, Humour, Laughter, with strongest over-indexing on Video hosting service (3.03× the country average).

Demographically, the Viral video audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viral video fan in United States is balanced, around 39.7 years old, with strong Social Media Usage tendencies and a notable affinity for Video hosting service.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viral video profile in United States.

Audience size
44.6M
in United States
Gender
51.1%♀
48.9% male
Age
39.7
average years
Country rank
#489
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viral video fans

51.1% are female, 48.9% are male, average age 39.7.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Viral video audience in United States
MetricValue
Female51.1%
Male48.9%
Average age39.7
Estimated audience size44,559,330
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Viral video audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Viral video audience comes from United States.

Worldwide audience distribution share by country for Viral video
CountryShare
United States21.0%
India9.8%
Indonesia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viral video audience in United States is strongest.

Fig. 05

Top regions by affinity

Viral video fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K1.79×
02New York~4M1.52×
03New Jersey~1.5M1.52×
04Arizona~1.5M1.49×
05Virginia~1.5M1.44×
06California~6.5M1.35×
07Washington~1M1.25×
08Texas~4.5M1.24×
09Georgia~1.5M1.22×
10Florida~3.5M1.21×
11Nevada~500K1.16×
12Missouri~800K1.15×
13Oregon~600K1.15×
14Kansas~400K1.13×
15Illinois~1.5M1.10×
16Tennessee~900K1.02×
17West Virginia~200K1.02×
18Alabama~600K1.01×
19Mississippi~400K1.01×
20Colorado~700K1.00×
21Louisiana~600K0.98×
22Oklahoma~500K0.97×
23Arkansas~400K0.97×
24Alaska~90K0.97×
25Maryland~700K0.96×
26Kentucky~500K0.96×
27Vermont~70K0.96×
28North Carolina~1.5M0.95×
29Hawaii~200K0.95×
30North Dakota~90K0.95×
31Montana~100K0.94×
32Indiana~800K0.93×
33South Carolina~600K0.93×
34Delaware~100K0.93×
35South Dakota~100K0.93×
36Michigan~1M0.92×
37Idaho~200K0.92×
38New Mexico~200K0.92×
39Utah~400K0.91×
40Nebraska~200K0.91×
41Rhode Island~100K0.90×
42Massachusetts~800K0.89×
43Ohio~1M0.88×
44Connecticut~400K0.88×
45Iowa~300K0.88×
46Maine~100K0.87×
47New Hampshire~200K0.86×
48Pennsylvania~1.5M0.85×
49Wisconsin~600K0.83×
50Minnesota~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Viral video, United States
0.83×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viral video audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viral video audience
#·InterestCategoryAffinity×
01Video hosting serviceTechnology & Electronics3.03×
02Funny VideosInternet & Social Media2.33×
03Viral marketingBusiness & Career2.08×
04HumorismLiterature1.87×
05BPCars & Mobility1.84×
06JokeLiterature1.70×
07SarcasmPolitics & Society1.70×
08Dodo (Alice's Adventures in Wonderland)Literature1.70×
09Dump truckCars & Mobility1.60×
10LaughterMovies & TV1.59×
11SnapchatInternet & Social Media1.59×
12U-HaulBusiness & Career1.59×
13VirusHealth1.53×
14Denver NuggetsSports1.52×
15JournalistNews1.52×
16BarbieMovies & TV1.52×
17GuatemalaTravel & Leisure1.52×
18HumourLiterature1.51×
19Detroit TigersSports1.51×
20Comcast CableTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viral video audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viral video audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.31×
Risk AppetiteTHRILL1.16×
SpiritualityBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viral video audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
SustainabilityBALANCE0.86×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viral video have in United States?

Viral video has an estimated audience of 44,559,330 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Viral video fans?

51.1% of Viral video fans are female, 48.9% are male, with an average age of 39.7 years.

03

Which brands do Viral video fans like most?

Viral video fans show strongest brand affinity for Video hosting service (3.03×), Humour (1.51×), and Laughter (1.59×) over the country average.

04

Where do Viral video fans live in United States?

Viral video fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~4.5M), and New York (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Viral video fans also like?

Beyond Viral video itself, the audience over-indexes on Humour (1.51×), Laughter (1.59×), Joke (1.7×), and Funny Videos (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Viral video audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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