Viral video Audience in United States
Viral video has an estimated audience of 44,559,330 people in United States. 51.1% are female, 48.9% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Video hosting service, Humour, Laughter, Joke, Funny Videos.
The average Viral video fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Video hosting service, Humour, Laughter, with strongest over-indexing on Video hosting service (3.03× the country average). Demographically, the Viral video audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Viral video fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 39.7 |
| Estimated audience size | 44,559,330 |
Audience persona
The typical Viral video fan in United States is balanced, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Video hosting service.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 7,485,411 | 1.53× |
| Texas | 4,671,436 | 1.22× |
| New York | 4,209,259 | 1.69× |
| Florida | 4,086,228 | 1.35× |
| New Jersey | 2,001,735 | 1.77× |
| Illinois | 1,908,570 | 1.29× |
| Georgia | 1,835,947 | 1.34× |
| Virginia | 1,649,224 | 1.52× |
| Washington | 1,365,597 | 1.53× |
| Pennsylvania | 1,236,781 | 0.82× |
| Ohio | 1,224,048 | 0.89× |
| Arizona | 1,153,166 | 1.27× |
| North Carolina | 1,150,061 | 0.86× |
| Michigan | 1,032,568 | 0.89× |
| Tennessee | 949,321 | 1.06× |
| Missouri | 822,543 | 1.15× |
| Massachusetts | 766,185 | 0.87× |
| Indiana | 764,392 | 0.94× |
| Colorado | 754,220 | 1.07× |
| Maryland | 677,780 | 0.88× |
| Oregon | 662,524 | 1.3× |
| Alabama | 599,038 | 0.96× |
| Nevada | 560,775 | 1.3× |
| Louisiana | 544,537 | 0.95× |
| South Carolina | 533,917 | 0.8× |
| Kentucky | 529,609 | 0.95× |
| Minnesota | 495,789 | 0.78× |
| Wisconsin | 481,895 | 0.72× |
| Oklahoma | 453,486 | 0.92× |
| Arkansas | 370,966 | 1.01× |
| Washington, District of Columbia | 363,563 | 2.71× |
| Mississippi | 361,897 | 0.99× |
| Connecticut | 351,773 | 0.79× |
| Utah | 311,241 | 0.78× |
| Iowa | 302,282 | 0.82× |
| Kansas | 291,877 | 0.83× |
| New Mexico | 189,069 | 0.85× |
| Nebraska | 176,154 | 0.79× |
| Hawaii | 172,323 | 0.9× |
| Idaho | 159,168 | 0.71× |
| West Virginia | 137,891 | 0.66× |
| Maine | 105,075 | 0.66× |
| New Hampshire | 89,946 | 0.51× |
| Rhode Island | 82,283 | 0.58× |
| Delaware | 77,780 | 0.63× |
| Montana | 74,972 | 0.61× |
| Alaska | 74,536 | 0.78× |
| South Dakota | 64,133 | 0.62× |
| North Dakota | 57,641 | 0.63× |
| Wyoming | 55,773 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video hosting service | 3.03× | Technology & Electronics |
| Humour | 1.51× | Literature |
| Laughter | 1.59× | Movies & TV |
| Joke | 1.7× | Literature |
| Funny Videos | 2.33× | Internet & Social Media |
| Snapchat | 1.59× | Internet & Social Media |
| Virus | 1.53× | Health |
| Viral marketing | 2.08× | Business & Career |
| Humorism | 1.87× | Literature |
| Sarcasm | 1.7× | Politics & Society |
| Barbie | 1.52× | Movies & TV |
| Detroit Tigers | 1.51× | Sports |
| Denver Nuggets | 1.52× | Sports |
| Journalist | 1.52× | News |
| Dump truck | 1.6× | Cars & Mobility |
| U-Haul | 1.59× | Business & Career |
| BP | 1.84× | Cars & Mobility |
| Dodo (Alice's Adventures in Wonderland) | 1.7× | Literature |
| Guatemala | 1.52× | Travel & Leisure |
| Crossword | 1.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.41 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Social Media Usage | JOY | 1.04 |
| Early Adopter Mentality | POWER | 1 |
| Community Orientation | OPEN | 0.98 |
| Risk Appetite | THRILL | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 9.8% |
| Indonesia | 4.9% |
See Viral video audiences in other countries
More Content type audiences in United States
- Meme (70,484,414)
- Instant messaging (61,148,507)
- Internet meme (52,431,884)
- Internet celebrity (24,437,124)
- Funny Videos (16,167,034)
Frequently asked questions
How many fans does Viral video have in United States?
Viral video has an estimated audience of 44,559,330 people in United States, concentrated in California and Texas.
What is the gender split and age of Viral video fans?
51.1% of Viral video fans are female, 48.9% are male, with an average age of 39.7 years.
Which brands do Viral video fans like most?
Viral video fans show strongest brand affinity for Video hosting service (3.03×), Humour (1.51×), and Laughter (1.59×) over the country average.
Where do Viral video fans live in United States?
Viral video fans in United States are most concentrated in California (reach 7,485,411), Texas (reach 4,671,436), and New York (reach 4,209,259). These three regions account for the largest share of the active audience.
What other brands do Viral video fans also like?
Beyond Viral video itself, the audience over-indexes on Humour (1.51×), Laughter (1.59×), Joke (1.7×), and Funny Videos (2.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Viral video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.