Joke Audience in United States

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Joke has an estimated audience of 46,339,224 people in United States. 50.3% are female, 49.7% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Governor of Michigan, Grinch, Wok.

The average Joke fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Governor of Michigan, with strongest over-indexing on Goop (14.95× the country average). Demographically, the Joke audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Joke fans

Demographic split for Joke audience in United States
MetricValue
Female50.3%
Male49.7%
Average age40.1
Estimated audience size46,339,224

Audience persona

The typical Joke fan in United States is balanced, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Joke in United States
RegionReachAffinity
California4,489,7150.88×
Texas4,383,0001.1×
Florida2,886,9690.92×
New York1,799,8920.7×
Ohio1,530,8831.07×
Pennsylvania1,494,3220.96×
Illinois1,438,1020.93×
Georgia1,414,5330.99×
North Carolina1,383,8780.99×
Michigan1,167,9200.96×
Arizona1,087,0691.15×
Tennessee1,027,4101.11×
Indiana1,026,3851.21×
Virginia981,0690.87×
Missouri907,1591.21×
Washington894,0930.96×
New Jersey846,0110.72×
Alabama790,7381.22×
Wisconsin723,2361.04×
Minnesota695,7821.05×
South Carolina695,5721×
Kentucky681,8101.17×
Colorado680,9770.93×
Oklahoma648,7311.26×
Massachusetts643,6430.71×
Louisiana640,3811.07×
Maryland614,5020.77×
Arkansas490,9861.29×
Iowa484,1401.27×
Utah474,4331.14×
Oregon467,7000.88×
Mississippi448,3121.17×
Kansas439,3601.2×
Nevada406,7630.91×
Connecticut347,0370.75×
Nebraska279,0311.2×
Idaho268,3731.15×
West Virginia260,2851.21×
New Mexico255,1731.1×
Hawaii209,8061.05×
New Hampshire142,4760.78×
Maine138,9420.84×
South Dakota128,4701.2×
Montana128,2571×
North Dakota108,0441.13×
Alaska103,4131.04×
Delaware94,9330.74×
Rhode Island94,3250.64×
Washington, District of Columbia83,3400.6×
Wyoming75,2891.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joke audience
BrandAffinityCategory
Goop14.95×Internet & Social Media
Vocal harmony9.76×Music & Radio
Governor of Michigan15.44×Politics & Society
Grinch8.25×Movies & TV
Wok11.79×Food & Beverages
Google Home11.24×Technology & Electronics
Hibachi12.86×Food & Beverages
Grace Slick12.61×Music & Radio
headspace12.42×Health
No Escape (1994 film)14.91×Movies & TV
Hipster12.32×Politics & Society
Cherish (group)13.76×Music & Radio
Historic site5.28×Arts & Culture
El Paso County, Colorado15.85×Travel & Leisure
Fairy godmother8.78×Literature
TV Fanatic11.29×Movies & TV
La Jolla9.43×Travel & Leisure
Guitarist (magazine)11.59×Music & Radio
Israel2.1×Travel & Leisure
Gift registry12.82×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joke audience
TraitClusterScore
TraditionCONSERVATISM1.24
ExtroversionTHRILL1.23
PatriotismCONSERVATISM1.13
SpiritualityBALANCE1.05
Risk AppetiteTHRILL1.05
Social Media UsageJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Joke
CountryShare
United States22.9%
India6.3%
Brazil5.2%

See Joke audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Joke have in United States?

Joke has an estimated audience of 46,339,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Joke fans?

50.3% of Joke fans are female, 49.7% are male, with an average age of 40.1 years.

Which brands do Joke fans like most?

Joke fans show strongest brand affinity for Goop (14.95×), Vocal harmony (9.76×), and Governor of Michigan (15.44×) over the country average.

Where do Joke fans live in United States?

Joke fans in United States are most concentrated in California (reach 4,489,715), Texas (reach 4,383,000), and Florida (reach 2,886,969). These three regions account for the largest share of the active audience.

What other brands do Joke fans also like?

Beyond Joke itself, the audience over-indexes on Vocal harmony (9.76×), Governor of Michigan (15.44×), Grinch (8.25×), and Wok (11.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.