Rascasse Audience Intelligence

Joke Audience in United States

A data profile of the people who buy, follow and care about Joke in United States — modelled from more than twelve digital signal sources. Joke has an estimated audience of 46,339,224 people in United States.

#332among Topic in United States#11in Literature

The average Joke fan in United States is 40.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Google Drive, Mobile game, Planet Fitness, with strongest over-indexing on Google Drive (2.78× the country average).

Demographically, the Joke audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joke fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joke profile in United States.

Audience size
46.3M
in United States
Gender
50.3%♀
49.7% male
Age
40.1
average years
Country rank
#457
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joke fans

50.3% are female, 49.7% are male, average age 40.1.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Joke audience in United States
MetricValue
Female50.3%
Male49.7%
Average age40.1
Estimated audience size46,339,224
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Joke audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Joke audience comes from United States.

Worldwide audience distribution share by country for Joke
CountryShare
United States22.9%
India6.3%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joke audience in United States is strongest.

Fig. 05

Top regions by affinity

Joke fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~500K1.32×
02Oklahoma~700K1.29×
03Iowa~500K1.27×
04Nebraska~300K1.26×
05South Dakota~100K1.25×
06Kentucky~700K1.24×
07Indiana~1M1.22×
08West Virginia~300K1.22×
09Missouri~900K1.20×
10North Dakota~100K1.20×
11Mississippi~500K1.19×
12Alabama~800K1.18×
13Kansas~400K1.18×
14Wyoming~80K1.16×
15Idaho~300K1.12×
16Texas~4.5M1.11×
17Louisiana~700K1.11×
18Hawaii~200K1.11×
19Ohio~1.5M1.09×
20Arizona~1M1.08×
21Utah~400K1.08×
22New Mexico~200K1.07×
23Alaska~100K1.05×
24Tennessee~1M1.04×
25Pennsylvania~1.5M1.03×
26South Carolina~700K1.03×
27Wisconsin~700K1.03×
28Montana~100K1.03×
29Minnesota~700K1.02×
30Georgia~1.5M1.00×
31North Carolina~1.5M0.98×
32Illinois~1.5M0.95×
33Michigan~1M0.95×
34Nevada~400K0.92×
35Washington~800K0.91×
36Colorado~600K0.89×
37California~4.5M0.86×
38Florida~2.5M0.86×
39Virginia~1M0.86×
40Oregon~500K0.85×
41Delaware~100K0.82×
42Maine~100K0.81×
43Maryland~600K0.78×
44Connecticut~400K0.77×
45New Hampshire~100K0.76×
46New Jersey~900K0.74×
47Massachusetts~600K0.69×
48New York~2M0.68×
49Rhode Island~100K0.67×
50Washington, District of Columbia~80K0.58×
Fig. 06

Affinity by region

Affinity by region — Joke, United States
0.58×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joke audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics2.78×
02Web serverTechnology & Electronics2.41×
03Broadway theatreTravel & Leisure2.09×
04Diaper bagKids & Family1.90×
05Mobile gameGames1.86×
06Britney SpearsMusic & Radio1.85×
07SarcasmPolitics & Society1.83×
08FandomLiterature1.82×
09DemocracyPolitics & Society1.72×
10Viral videoInternet & Social Media1.70×
11Spanish languagePolitics & Society1.65×
12Detroit TigersSports1.64×
13RadioTechnology & Electronics1.63×
14MetaphysicsBusiness & Career1.63×
15Movie theaterMovies & TV1.63×
16Talk radioMusic & Radio1.62×
17Planet FitnessSports1.58×
18Subscription business modelShopping1.51×
19DonationBusiness & Career1.51×
20FolklorePolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joke audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
TraditionCONSERVATISM1.34×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joke audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.74×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joke have in United States?

Joke has an estimated audience of 46,339,224 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Joke fans?

50.3% of Joke fans are female, 49.7% are male, with an average age of 40.1 years.

03

Which brands do Joke fans like most?

Joke fans show strongest brand affinity for Google Drive (2.78×), Mobile game (1.86×), and Planet Fitness (1.58×) over the country average.

04

Where do Joke fans live in United States?

Joke fans in United States are most concentrated in Texas (reach ~4.5M), California (reach ~4.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Joke fans also like?

Beyond Joke itself, the audience over-indexes on Mobile game (1.86×), Planet Fitness (1.58×), Viral video (1.7×), and Radio (1.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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