A data profile of the people who buy, follow and care about Joke in France — modelled from more than twelve digital signal sources. Joke has an estimated audience of 8,693,874 people in France.
Joke has an estimated audience of 8,693,874 people in France. 51.1% are female, 48.9% are male, average age 43.2. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Broadcasting of sports events, Kitchen garden.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (169.29× the country average).
Demographically, the Joke audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Joke fan in France is balanced, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Joke profile in France.
51.1% are female, 48.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.2 |
| Estimated audience size | 8,693,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Joke audience comes from France.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 188.18× | ||
| 02 | Love & Sex | Kids & Family | 169.29× | ||
| 03 | Christmas Gift | Kids & Family | 28.81× | ||
| 04 | Christmas tree | Kids & Family | 25.18× | ||
| 05 | Plants vs. Zombies | Games | 19.93× | ||
| 06 | Broadcasting of sports events | Movies & TV | 17.11× | ||
| 07 | Girl power | Politics & Society | 13.31× | ||
| 08 | Dentistry | Business & Career | 11.16× | ||
| 09 | Kitchen garden | Home & Garden | 10.14× | ||
| 10 | Raincoat | Fashion & Accessoires | 9.97× | ||
| 11 | Zoom lens | Technology & Electronics | 9.70× | ||
| 12 | Breast Cancer awareness | Health | 9.04× | ||
| 13 | Hormone | Health | 6.39× | ||
| 14 | New Testament | Politics & Society | 6.32× | ||
| 15 | Improvisation | Music & Radio | 5.20× | ||
| 16 | Sustainable products | Politics & Society | 5.05× | ||
| 17 | Tinder | Internet & Social Media | 4.14× | ||
| 18 | Permanent residency | Business & Career | 2.84× | ||
| 19 | Instant Gaming | Games | 2.58× | ||
| 20 | Real property | Home & Garden | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.05× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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