A data profile of the people who buy, follow and care about Joke in Italy — modelled from more than twelve digital signal sources. Joke has an estimated audience of 8,779,591 people in Italy.
The average Joke fan in Italy is 43.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Satire, WhatsApp, with strongest over-indexing on Wikipedia (5.19× the country average).
Demographically, the Joke audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Joke fan in Italy is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Joke profile in Italy.
52.2% are female, 47.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.3 |
| Estimated audience size | 8,779,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Joke audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
Where the Joke audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~1.5M | 1.26× | |
| 02 | Lombardy | ~2M | 1.21× | |
| 03 | Trentino-Alto Adige/Südtirol | ~200K | 1.14× | |
| 04 | Veneto | ~800K | 1.13× | |
| 05 | Campania | ~1M | 1.09× | |
| 06 | Sicilia | ~800K | 1.04× | |
| 07 | Puglia | ~600K | 1.04× | |
| 08 | Aosta Valley | ~20K | 1.04× | |
| 09 | Tuscany | ~600K | 1.03× | |
| 10 | Friuli-Venezia Giulia | ~200K | 1.01× | |
| 11 | Emilia-Romagna | ~700K | 1.00× | |
| 12 | Piedmont | ~600K | 0.98× | |
| 13 | Umbria | ~100K | 0.98× | |
| 14 | Molise | ~40K | 0.98× | |
| 15 | Calabria | ~300K | 0.95× | |
| 16 | Basilicata | ~80K | 0.95× | |
| 17 | Abruzzo | ~200K | 0.94× | |
| 18 | Liguria | ~200K | 0.93× | |
| 19 | Marche | ~200K | 0.92× | |
| 20 | Sardinia | ~200K | 0.89× |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.19× | ||
| 02 | Improvisation | Music & Radio | 4.11× | ||
| 03 | Satire | Literature | 4.09× | ||
| 04 | Breastfeeding | Kids & Family | 3.31× | ||
| 05 | Tinder | Internet & Social Media | 3.16× | ||
| 06 | New Testament | Politics & Society | 2.85× | ||
| 07 | Mediaset | Technology & Electronics | 2.78× | ||
| 08 | Google Drive | Technology & Electronics | 2.69× | ||
| 09 | Stand-up comedy | Movies & TV | 2.16× | ||
| 10 | Sanremo Music Festival | Music & Radio | 1.95× | ||
| 11 | Internet & Social Media | 1.88× | |||
| 12 | Genetics | Kids & Family | 1.88× | ||
| 13 | Champagne | Food & Beverages | 1.86× | ||
| 14 | Mobile game | Games | 1.80× | ||
| 15 | Milk | Food & Beverages | 1.68× | ||
| 16 | Musical theatre | Movies & TV | 1.67× | ||
| 17 | Innovation | Business & Career | 1.64× | ||
| 18 | Summer vacation | Travel & Leisure | 1.60× | ||
| 19 | Personal finance | Business & Career | 1.57× | ||
| 20 | Confectionery | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Individualism | JOY | 1.36× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Sports Activity | POWER | 0.82× | |
| Luxury Orientation | PREMIUM | 0.86× |
Joke has an estimated audience of 8,779,591 people in Italy, concentrated in Lombardy and Lazio.
52.2% of Joke fans are female, 47.8% are male, with an average age of 43.3 years.
Joke fans show strongest brand affinity for Wikipedia (5.19×), Satire (4.09×), and WhatsApp (1.88×) over the country average.
Joke fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Joke itself, the audience over-indexes on Satire (4.09×), WhatsApp (1.88×), Mediaset (2.78×), and Personal finance (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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