Joke Audience in United Kingdom
Joke has an estimated audience of 10,025,972 people in United Kingdom. 49.1% are female, 50.9% are male, average age 42.9. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: DeviantArt, Hobby, Betfair, William Hill (bookmaker), Weddings.
The average Joke fan in United Kingdom is 42.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include DeviantArt, Hobby, Betfair, with strongest over-indexing on DeviantArt (4.38× the country average). Demographically, the Joke audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Joke fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 42.9 |
| Estimated audience size | 10,025,972 |
Audience persona
The typical Joke fan in United Kingdom is balanced, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DeviantArt.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,519,479 | 1.17× |
| Yorkshire and the Humber | 1,241,626 | 1.54× |
| South East | 1,058,724 | 0.79× |
| Scotland | 705,617 | 0.78× |
| West Midlands | 668,548 | 1.56× |
| East of England | 648,681 | 0.71× |
| South West | 648,527 | 0.79× |
| Wales | 611,174 | 1.07× |
| East Midlands | 567,389 | 0.8× |
| North West | 564,202 | 0.53× |
| North East | 503,652 | 1.29× |
| Northern Ireland | 301,311 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeviantArt | 4.38× | Internet & Social Media |
| Hobby | 1.96× | Home & Garden |
| Betfair | 2.72× | Games |
| William Hill (bookmaker) | 2.05× | Games |
| Weddings | 1.66× | Kids & Family |
| Distilled beverage | 1.73× | Food & Beverages |
| TUI | 1.76× | Travel & Leisure |
| Mobile game | 1.99× | Games |
| Satire | 2.29× | Literature |
| 1.65× | Internet & Social Media | |
| Refrigerator | 1.84× | Home & Garden |
| TripAdvisor | 1.6× | Travel & Leisure |
| Viral video | 1.75× | Internet & Social Media |
| Wikipedia | 1.65× | Internet & Social Media |
| Ticketmaster | 1.59× | Travel & Leisure |
| Sky Bet | 1.51× | Games |
| We Buy Any Car | 1.83× | Cars & Mobility |
| Mobile home | 1.84× | Cars & Mobility |
| Movie theater | 1.86× | Movies & TV |
| Adoption | 2.32× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.21 |
| Extroversion | THRILL | 1.1 |
| Spirituality | BALANCE | 1.02 |
| Social Media Usage | JOY | 1.02 |
| Patriotism | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
See Joke audiences in other countries
More Literature audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Joke have in United Kingdom?
Joke has an estimated audience of 10,025,972 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Joke fans?
49.1% of Joke fans are female, 50.9% are male, with an average age of 42.9 years.
Which brands do Joke fans like most?
Joke fans show strongest brand affinity for DeviantArt (4.38×), Hobby (1.96×), and Betfair (2.72×) over the country average.
Where do Joke fans live in United Kingdom?
Joke fans in United Kingdom are most concentrated in England (reach 7,519,479), Yorkshire and the Humber (reach 1,241,626), and South East (reach 1,058,724). These three regions account for the largest share of the active audience.
What other brands do Joke fans also like?
Beyond Joke itself, the audience over-indexes on Hobby (1.96×), Betfair (2.72×), William Hill (bookmaker) (2.05×), and Weddings (1.66×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.