Joke Audience in Brazil
Joke has an estimated audience of 10,446,073 people in Brazil. 56.3% are female, 43.7% are male, average age 40.2. Top brand affinities: Esporte Clube Bahia, Stand-up comedy, Sport Club do Recife, Mixed martial arts, Telegram.
Top brand affinities include Esporte Clube Bahia, Stand-up comedy, Sport Club do Recife, with strongest over-indexing on Esporte Clube Bahia (1.59× the country average). Demographically, the Joke audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Tradition, Spirituality.
Category: Literature · Type: Topic
Demographics of Joke fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.2 |
| Estimated audience size | 10,446,073 |
Audience persona
The typical Joke fan in Brazil is more female, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Esporte Clube Bahia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esporte Clube Bahia | 1.59× | Sports |
| Stand-up comedy | 1.94× | Movies & TV |
| Sport Club do Recife | 1.54× | Sports |
| Mixed martial arts | 2.28× | Sports |
| Telegram | 1.62× | Internet & Social Media |
| Steam | 1.84× | Games |
| Bad Bunny | 2.18× | Music & Radio |
| Spanish language | 1.76× | Politics & Society |
| Civil service | 2.04× | Politics & Society |
| Internet meme | 1.58× | Internet & Social Media |
| Strawberry | 3.42× | Food & Beverages |
| Microwave oven | 1.78× | Home & Garden |
| One Piece | 1.84× | Movies & TV |
| BTS | 1.52× | Music & Radio |
| New Testament | 2× | Politics & Society |
| Michael Jackson | 1.76× | Music & Radio |
| Xiaomi | 1.62× | Technology & Electronics |
| Wattpad | 1.57× | Internet & Social Media |
| Xabi Alonso | 2.5× | Sports |
| Crunchyroll | 1.73× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.3 |
| Spirituality | BALANCE | 1.14 |
| Extroversion | THRILL | 1.13 |
| Pet Ownership | JOY | 1.03 |
| Need for Security | CONSERVATISM | 1.02 |
| Risk Appetite | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
See Joke audiences in other countries
More Literature audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.