A data profile of the people who buy, follow and care about Joke in Brazil — modelled from more than twelve digital signal sources. Joke has an estimated audience of 10,446,073 people in Brazil.
Joke has an estimated audience of 10,446,073 people in Brazil. 56.3% are female, 43.7% are male, average age 40.2. Top brand affinities: Instagram, Rock music, Country music, Pop music, Esporte Clube Bahia.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.79× the country average).
Demographically, the Joke audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Joke fan in Brazil is more female, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Joke profile in Brazil.
56.3% are female, 43.7% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.2 |
| Estimated audience size | 10,446,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Joke audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.50× | ||
| 02 | Esporte Clube Bahia | Sports | 1.98× | ||
| 03 | Rock music | Music & Radio | 1.93× | ||
| 04 | Pop music | Music & Radio | 1.91× | ||
| 05 | Radio | Technology & Electronics | 1.85× | ||
| 06 | Hip hop music | Music & Radio | 1.84× | ||
| 07 | Internet & Social Media | 1.79× | |||
| 08 | Country music | Music & Radio | 1.78× | ||
| 09 | Public transport | Cars & Mobility | 1.78× | ||
| 10 | Internet meme | Internet & Social Media | 1.77× | ||
| 11 | Soul music | Music & Radio | 1.71× | ||
| 12 | Stand-up comedy | Movies & TV | 1.71× | ||
| 13 | Jazz music | Music & Radio | 1.65× | ||
| 14 | Action movies | Movies & TV | 1.65× | ||
| 15 | Microsoft | Technology & Electronics | 1.65× | ||
| 16 | Electronic music | Music & Radio | 1.59× | ||
| 17 | Brazil national football team | Sports | 1.59× | ||
| 18 | Medicine | Business & Career | 1.56× | ||
| 19 | PCI Concursos | Shopping | 1.53× | ||
| 20 | Basketball | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Tradition | CONSERVATISM | 1.44× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.48× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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