A data profile of the people who buy, follow and care about Joke in Canada — modelled from more than twelve digital signal sources. Joke has an estimated audience of 5,053,192 people in Canada.
The average Joke fan in Canada is 41.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Bad Bunny, Real property, Radio, with strongest over-indexing on Bad Bunny (3.22× the country average).
Demographically, the Joke audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Joke fan in Canada is balanced, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Joke profile in Canada.
47.1% are female, 52.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.0 |
| Estimated audience size | 5,053,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Joke audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
Where the Joke audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~800K | 1.28× | |
| 02 | Saskatchewan | ~200K | 1.28× | |
| 03 | Manitoba | ~200K | 1.17× | |
| 04 | Ontario | ~2.5M | 1.14× | |
| 05 | New Brunswick | ~100K | 1.05× | |
| 06 | British Columbia | ~800K | 1.03× | |
| 07 | Nova Scotia | ~200K | 1.02× | |
| 08 | Newfoundland and Labrador | ~70K | 0.93× | |
| 09 | Prince Edward Island | ~20K | 0.74× | |
| 10 | Quebec | ~600K | 0.50× |
The strongest cross-interests of the Joke audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.85× | ||
| 02 | Bad Bunny | Music & Radio | 3.22× | ||
| 03 | Sandra Bullock | Movies & TV | 1.83× | ||
| 04 | Comedy club | Movies & TV | 1.79× | ||
| 05 | Tabloid (newspaper format) | Literature | 1.77× | ||
| 06 | romantic comedies | Movies & TV | 1.74× | ||
| 07 | Britney Spears | Music & Radio | 1.73× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 09 | Bored Panda | Internet & Social Media | 1.66× | ||
| 10 | Real property | Home & Garden | 1.65× | ||
| 11 | Hypermarket | Shopping | 1.65× | ||
| 12 | Virtual reality | Technology & Electronics | 1.64× | ||
| 13 | CBS Sports | Movies & TV | 1.63× | ||
| 14 | Radio | Technology & Electronics | 1.62× | ||
| 15 | Tom Cruise | Movies & TV | 1.61× | ||
| 16 | Air pollution | Health | 1.60× | ||
| 17 | Hilary Duff | Movies & TV | 1.60× | ||
| 18 | Solar energy | Home & Garden | 1.52× | ||
| 19 | Spanish language | Politics & Society | 1.52× | ||
| 20 | Convenience store | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Tradition | CONSERVATISM | 1.28× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.72× |
Joke has an estimated audience of 5,053,192 people in Canada, concentrated in Ontario and Alberta.
47.1% of Joke fans are female, 52.9% are male, with an average age of 41.0 years.
Joke fans show strongest brand affinity for Bad Bunny (3.22×), Real property (1.65×), and Radio (1.62×) over the country average.
Joke fans in Canada are most concentrated in Ontario (reach ~2.5M), Alberta (reach ~800K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Joke itself, the audience over-indexes on Real property (1.65×), Radio (1.62×), Tabloid (newspaper format) (1.77×), and Virtual reality (1.64×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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