Joke Audience in Canada
Joke has an estimated audience of 5,053,192 people in Canada. 47.1% are female, 52.9% are male, average age 41.0. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Bad Bunny, Real property, Radio, Tabloid (newspaper format), Virtual reality.
The average Joke fan in Canada is 41.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Bad Bunny, Real property, Radio, with strongest over-indexing on Bad Bunny (3.22× the country average). Demographically, the Joke audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Joke fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 41.0 |
| Estimated audience size | 5,053,192 |
Audience persona
The typical Joke fan in Canada is balanced, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,423,547 | 1.14× |
| Alberta | 798,917 | 1.28× |
| British Columbia | 776,205 | 1.03× |
| Quebec | 604,994 | 0.5× |
| Manitoba | 220,664 | 1.17× |
| Saskatchewan | 205,276 | 1.28× |
| Nova Scotia | 153,706 | 1.02× |
| New Brunswick | 122,685 | 1.05× |
| Newfoundland and Labrador | 71,380 | 0.93× |
| Prince Edward Island | 18,434 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 3.22× | Music & Radio |
| Real property | 1.65× | Home & Garden |
| Radio | 1.62× | Technology & Electronics |
| Tabloid (newspaper format) | 1.77× | Literature |
| Virtual reality | 1.64× | Technology & Electronics |
| Solar energy | 1.52× | Home & Garden |
| Britney Spears | 1.73× | Music & Radio |
| Convenience store | 1.51× | Food & Beverages |
| Hypermarket | 1.65× | Shopping |
| Tom Cruise | 1.61× | Movies & TV |
| CBS Sports | 1.63× | Movies & TV |
| Non-alcoholic beverage | 1.71× | Food & Beverages |
| Bored Panda | 1.66× | Internet & Social Media |
| Air pollution | 1.6× | Health |
| Spanish language | 1.52× | Politics & Society |
| Comedy club | 1.79× | Movies & TV |
| Hilary Duff | 1.6× | Movies & TV |
| Italo disco | 3.85× | Music & Radio |
| romantic comedies | 1.74× | Movies & TV |
| Motorboat | 1.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.3 |
| Tradition | CONSERVATISM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Spirituality | BALANCE | 1.23 |
| Convenience Orientation | PREMIUM | 1.21 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
See Joke audiences in other countries
More Literature audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Joke have in Canada?
Joke has an estimated audience of 5,053,192 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Joke fans?
47.1% of Joke fans are female, 52.9% are male, with an average age of 41.0 years.
Which brands do Joke fans like most?
Joke fans show strongest brand affinity for Bad Bunny (3.22×), Real property (1.65×), and Radio (1.62×) over the country average.
Where do Joke fans live in Canada?
Joke fans in Canada are most concentrated in Ontario (reach 2,423,547), Alberta (reach 798,917), and British Columbia (reach 776,205). These three regions account for the largest share of the active audience.
What other brands do Joke fans also like?
Beyond Joke itself, the audience over-indexes on Real property (1.65×), Radio (1.62×), Tabloid (newspaper format) (1.77×), and Virtual reality (1.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.