Joke Audience in Germany
Joke has an estimated audience of 4,498,426 people in Germany. 52.5% are female, 47.5% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, Pets, Lieferando.de, Mobile game.
The average Joke fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, Pets, with strongest over-indexing on Tagesschau (1.99× the country average). Demographically, the Joke audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Joke fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.7 |
| Estimated audience size | 4,498,426 |
Audience persona
The typical Joke fan in Germany is balanced, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,047,671 | 1.06× |
| Bayern | 732,870 | 1.01× |
| Baden-Württemberg | 552,719 | 0.9× |
| Niedersachsen | 480,188 | 1.1× |
| Hessen | 301,104 | 0.88× |
| Sachsen | 279,196 | 1.27× |
| Rheinland-Pfalz | 211,003 | 0.94× |
| Berlin | 182,435 | 0.91× |
| Brandenburg | 158,465 | 1.14× |
| Schleswig-Holstein | 148,854 | 0.92× |
| Thüringen | 134,869 | 1.18× |
| Sachsen-Anhalt | 130,832 | 1.12× |
| Mecklenburg-Vorpommern | 98,785 | 1.15× |
| Hamburg | 96,611 | 0.95× |
| Saarland | 47,110 | 0.85× |
| Bremen | 26,593 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.99× | Movies & TV |
| Satire | 4.28× | Literature |
| Pets | 1.55× | Pets & Animals |
| Lieferando.de | 2.05× | Food & Beverages |
| Mobile game | 2.59× | Games |
| Livemusic | 2.53× | Music & Radio |
| Western Union | 3.09× | Business & Career |
| Transfermarkt | 2.01× | Sports |
| Westdeutscher Rundfunk | 2.64× | Movies & TV |
| Vacations | 1.99× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| German television comedy | 3.84× | Movies & TV |
| Indeed.com | 1.99× | Business & Career |
| Flowering plant | 2.86× | Home & Garden |
| University | 2.52× | Business & Career |
| Real (hypermarket) | 4.01× | Shopping |
| Batman | 1.58× | Movies & TV |
| House music | 1.66× | Music & Radio |
| Functional training | 4.03× | Sports |
| Self care | 1.93× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.24 |
| Spirituality | BALANCE | 1.17 |
| Sports Activity | POWER | 1.15 |
| Tradition | CONSERVATISM | 1.08 |
| Mindfulness | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
See Joke audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Joke have in Germany?
Joke has an estimated audience of 4,498,426 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joke fans?
52.5% of Joke fans are female, 47.5% are male, with an average age of 36.7 years.
Which brands do Joke fans like most?
Joke fans show strongest brand affinity for Tagesschau (1.99×), Satire (4.28×), and Pets (1.55×) over the country average.
Where do Joke fans live in Germany?
Joke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,047,671), Bayern (reach 732,870), and Baden-Württemberg (reach 552,719). These three regions account for the largest share of the active audience.
What other brands do Joke fans also like?
Beyond Joke itself, the audience over-indexes on Satire (4.28×), Pets (1.55×), Lieferando.de (2.05×), and Mobile game (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.