Joke Audience in Germany
Joke has an estimated audience of 4,498,426 people in Germany. 52.5% are female, 47.5% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Snow White (Fables), KLIX (AM), Icon (magazine), Home Delivery.
The average Joke fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Snow White (Fables), KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Joke audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Joke fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.7 |
| Estimated audience size | 4,498,426 |
Audience persona
The typical Joke fan in Germany is balanced, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,047,671 | 1.06× |
| Bayern | 732,870 | 1.01× |
| Baden-Württemberg | 552,719 | 0.9× |
| Niedersachsen | 480,188 | 1.1× |
| Hessen | 301,104 | 0.88× |
| Sachsen | 279,196 | 1.27× |
| Rheinland-Pfalz | 211,003 | 0.94× |
| Berlin | 182,435 | 0.91× |
| Brandenburg | 158,465 | 1.14× |
| Schleswig-Holstein | 148,854 | 0.92× |
| Thüringen | 134,869 | 1.18× |
| Sachsen-Anhalt | 130,832 | 1.12× |
| Mecklenburg-Vorpommern | 98,785 | 1.15× |
| Hamburg | 96,611 | 0.95× |
| Saarland | 47,110 | 0.85× |
| Bremen | 26,593 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 1.82× | Literature |
| KLIX (AM) | 1.74× | Music & Radio |
| Icon (magazine) | 1.53× | Arts & Culture |
| Home Delivery | 1.58× | Food & Beverages |
| Ireen Sheer | 1.55× | Music & Radio |
| Phil Campbell (musician) | 2.47× | Music & Radio |
| Theocracy | 4.6× | Music & Radio |
| Buying and Selling Real Estate | 3.08× | Home & Garden |
| Viator | 2.52× | Travel & Leisure |
| Glashütte | 1.61× | Travel & Leisure |
| Buying a House | 2.24× | Home & Garden |
| Huck (magazine) | 3.5× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 1.72× | Music & Radio |
| Pro-Ject | 2.26× | Music & Radio |
| Gran Torino | 1.67× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Jaguar F-Pace | 2.18× | Cars & Mobility |
| Carrie (novel) | 1.84× | Literature |
| Moroccan riad | 1.9× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.24 |
| Spirituality | BALANCE | 1.17 |
| Sports Activity | POWER | 1.15 |
| Tradition | CONSERVATISM | 1.08 |
| Mindfulness | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
See Joke audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Joke have in Germany?
Joke has an estimated audience of 4,498,426 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joke fans?
52.5% of Joke fans are female, 47.5% are male, with an average age of 36.7 years.
Which brands do Joke fans like most?
Joke fans show strongest brand affinity for Stradivarius (1.97×), Snow White (Fables) (1.82×), and KLIX (AM) (1.74×) over the country average.
Where do Joke fans live in Germany?
Joke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,047,671), Bayern (reach 732,870), and Baden-Württemberg (reach 552,719). These three regions account for the largest share of the active audience.
What other brands do Joke fans also like?
Beyond Joke itself, the audience over-indexes on Snow White (Fables) (1.82×), KLIX (AM) (1.74×), Icon (magazine) (1.53×), and Home Delivery (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.