Joke Audience in Spain
Joke has an estimated audience of 5,167,689 people in Spain. 55.5% are female, 44.5% are male, average age 44.5. Top brand affinities: Tinder, MSN, Mobile game, Iberia (airline), WhatsApp.
Top brand affinities include Tinder, MSN, Mobile game, with strongest over-indexing on Tinder (5.67× the country average). Demographically, the Joke audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Literature · Type: Topic
Demographics of Joke fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.5 |
| Estimated audience size | 5,167,689 |
Audience persona
The typical Joke fan in Spain is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 5.67× | Internet & Social Media |
| MSN | 2.71× | News |
| Mobile game | 2.78× | Games |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.89× | Internet & Social Media | |
| Movistar | 1.91× | Technology & Electronics |
| Aldi | 1.91× | Shopping |
| CAC 40 | 2.24× | Business & Career |
| Mexico | 1.63× | Travel & Leisure |
| Google Drive | 2.33× | Technology & Electronics |
| Canada | 1.6× | Travel & Leisure |
| Reggaeton | 1.77× | Music & Radio |
| Kundalini yoga | 3.74× | Health |
| Orange | 2.18× | Technology & Electronics |
| Mapfre | 1.94× | Business & Career |
| TripAdvisor | 1.89× | Travel & Leisure |
| Julio Iglesias | 1.54× | Music & Radio |
| Conforama | 2.1× | Home & Garden |
| Stradivarius | 1.56× | Shopping |
| Desserts | 1.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.55 |
| Need for Security | CONSERVATISM | 1.39 |
| Extroversion | THRILL | 1.27 |
| Tradition | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.26 |
| Spirituality | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
See Joke audiences in other countries
More Literature audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.