Joke Audience in Mexico
Joke has an estimated audience of 7,534,740 people in Mexico. 49.3% are female, 50.7% are male, average age 32.7. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Catholic Church, Banana, Sarcasm, Travel agency, MSN.
The average Joke fan in Mexico is 32.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.93× the country average). Demographically, the Joke audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Joke fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 32.7 |
| Estimated audience size | 7,534,740 |
Audience persona
The typical Joke fan in Mexico is balanced, around 32.7 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 989,794 | 0.96× |
| Distrito Federal | 929,449 | 0.94× |
| Jalisco | 574,255 | 1.03× |
| Baja California | 546,427 | 1.75× |
| Nuevo Leon | 497,520 | 1.1× |
| Chihuahua | 386,242 | 1.48× |
| Guanajuato | 380,717 | 1.07× |
| Puebla | 374,977 | 0.94× |
| Veracruz (state) | 366,756 | 0.83× |
| Michoacan de Ocampo | 300,083 | 1.15× |
| Coahuila de Zaragoza | 239,285 | 1.06× |
| Chiapas | 177,230 | 0.78× |
| Guerrero | 164,175 | 0.86× |
| Yucatan | 158,764 | 1.01× |
| Hidalgo | 143,325 | 0.79× |
| Morelos | 120,884 | 0.93× |
| Durango | 99,155 | 0.95× |
| Baja California Sur | 96,756 | 1.61× |
| Nayarit | 84,624 | 1.16× |
| Zacatecas | 75,786 | 0.79× |
| Aguascalientes | 73,286 | 0.77× |
| Tlaxcala | 67,024 | 0.77× |
| Campeche | 39,126 | 0.68× |
| Colima | 28,986 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.93× | Politics & Society |
| Banana | 3.22× | Food & Beverages |
| Sarcasm | 3.29× | Politics & Society |
| Travel agency | 2.99× | Travel & Leisure |
| MSN | 2.51× | News |
| El País | 3.02× | News |
| Freeware | 2.89× | Technology & Electronics |
| Game consoles | 2× | Technology & Electronics |
| Pedro Pascal | 2.51× | Movies & TV |
| Sexology | 3.35× | Kids & Family |
| Dentistry | 2.6× | Business & Career |
| Broadcasting of sports events | 3.15× | Movies & TV |
| Breastfeeding | 3.15× | Kids & Family |
| Multi-level marketing | 3.66× | Business & Career |
| Papaya | 3.28× | Food & Beverages |
| Avocado | 3× | Food & Beverages |
| Wattpad | 2.26× | Internet & Social Media |
| Pineapple | 3.5× | Food & Beverages |
| Pilsner | 3.51× | Food & Beverages |
| Machu Picchu | 2.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.36 |
| Travelling | THRILL | 1.19 |
| Urban Lifestyle | OPEN | 1.17 |
| Extroversion | THRILL | 1.01 |
| Social Media Usage | JOY | 0.98 |
| Risk Appetite | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| India | 6.3% |
| Brazil | 5.2% |
See Joke audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Joke have in Mexico?
Joke has an estimated audience of 7,534,740 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Joke fans?
49.3% of Joke fans are female, 50.7% are male, with an average age of 32.7 years.
Which brands do Joke fans like most?
Joke fans show strongest brand affinity for Catholic Church (2.93×), Banana (3.22×), and Sarcasm (3.29×) over the country average.
Where do Joke fans live in Mexico?
Joke fans in Mexico are most concentrated in State of Mexico (reach 989,794), Distrito Federal (reach 929,449), and Jalisco (reach 574,255). These three regions account for the largest share of the active audience.
What other brands do Joke fans also like?
Beyond Joke itself, the audience over-indexes on Banana (3.22×), Sarcasm (3.29×), Travel agency (2.99×), and MSN (2.51×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Joke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.